Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sat, Apr. 27 2013

Wide (1000+)

#TitleSat, Apr. 27 2013LocationsAvg.TotalWks.Dist.
1Oblivion (2013)$7,811,52050%3,7929$2,060$60,313,0052Universal
2Pain and Gain$7,342,078-2%3,277--$2,240$14,833,5241Paramount
342 (2013)$4,837,28464%3,405155$1,421$66,143,2173Warner Bros.
4The Croods$3,155,580101%3,283-152$961$161,151,2146Fox / DreamWorks Animation
5The Big Wedding$3,129,12021%2,633--$1,188$5,705,6931Lionsgate
6G.I. Joe: Retaliation$1,680,71573%2,707-468$621$115,429,3065Paramount
7Scary Movie 5$1,609,34449%2,733-669$589$26,726,1093Weinstein / Dimension
8Olympus Has Fallen$1,287,49364%2,334-304$552$92,381,2846FilmDistrict
9The Place Beyond the Pines$1,175,21849%1,58442$742$15,490,2885Focus
10Jurassic Park 3D$1,034,88067%1,848-482$560$41,344,3404Universal
11Evil Dead$857,83935%2,186-637$392$51,360,0764Sony / TriStar
12Oz: The Great and Powerful$835,75295%1,610-435$519$225,713,5278Disney

Limited (100 — 999)

#TitleSat, Apr. 27 2013LocationsAvg.TotalWks.Dist.
1Mud$971,85653%363--$2,677$1,607,3371Roadside Attractions
2Tyler Perry's Temptation$512,04761%942-463$544$50,364,8095Lionsgate
3Filly Brown$211,62437%25971$817$2,111,1952Lionsgate / Pantelion
4Jack the Giant Slayer$190,05479%365110$521$63,609,5039Warner Bros. / New Line
5Identity Thief$174,24564%425-55$410$133,090,87512Universal
6The Host (2013)$172,29946%611-745$282$25,777,3985Open Road
7The Call$143,42946%513-464$280$50,645,4857Sony / TriStar
8Silver Linings Playbook$94,02063%361-506$260$131,377,17824Weinstein Company
9The Sapphires$86,22283%12612$684$1,369,3886Weinstein Company
10Snitch (2013)$82,46363%25291$327$42,271,80610Lionsgate / Summit
11Escape From Planet Earth$80,14181%28343$283$55,013,00711Weinstein Company
12The Lords of Salem$70,98824%280-75$254$983,6912Anchor Bay Films
13Safe Haven$59,54040%259-66$230$71,056,87811Relativity Media
14Admission$52,12839%279-206$187$17,667,9066Focus
15Trance$48,92052%157-286$312$2,087,9544Fox Searchlight
16Warm Bodies$46,00456%190-50$242$66,242,32713Lionsgate / Summit
17Life of Pi$35,03363%131-62$267$124,642,70223Fox
18Quartet$34,72049%130-46$267$17,981,09216Weinstein Company
19The Incredible Burt Wonderstone$28,44049%185-80$154$22,446,0727Warner Bros. / New Line
2021 And Over$26,46932%13686$195$25,573,4989Relativity Media
21Side Effects (2013)$21,71167%108-537$201$31,980,84512Open Road
22A Good Day to Die Hard$20,82159%122-48$171$67,221,25711Fox

Platform (1 — 99)

#TitleSat, Apr. 27 2013LocationsAvg.TotalWks.Dist.
1From Up on Poppy Hill$23,68175%44-4$538$783,1327GKIDS
2The Lost Medallion: The Adventures of Billy Stone$20,51760%25--$821$504,2609Methinx Entertainment
3Spring Breakers$19,34511%72-50$269$13,926,5647A24
4To the Arctic 3D$17,156-39%520$330$12,285,27254Warner Bros. / IMAX
5Camp (2013)$16,264-11%28-4$581$280,18110Freestyle Releasing
6Dark Skies$12,31873%63-28$196$17,335,46310Weinstein / Dimension
7Parental Guidance$11,72193%61-29$192$77,215,49818Fox
8Kon-Tiki$9,54970%2--$4,775$15,1721Weinstein Company
9Starbuck$8,32560%27-2$308$3,720,2836eOne Films US
10Born to Be Wild 3D$7,561-33%300$252$22,526,101108Warner Bros. / IMAX
11Girl Rising$7,318294%72-98$102$1,001,6328Gathr Films
12Django Unchained$6,81139%38-39$179$162,786,47918Weinstein Company
13Emperor$3,13838%26-38$121$3,293,4378Roadside Attractions
14Un Flic (2013 re-issue)$2,25729%10$2,257$22,4942Rialto Pictures
15Not Today$1,28886%3-17$429$146,8653Freestyle Releasing
16Le Petit Soldat (2013 re-issue)$86469%1--$864$17,3828Rialto Pictures
17Settai$861115%1-1$861$86,6954UTV Motion Pictures
18Kai Po Che$358795%20$179$1,122,39110UTV Motion Pictures