Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, May. 3 2013

Wide (1000+)

#TitleFri, May. 3 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$68,858,555--4,253--$16,191$68,858,5551Disney
2Pain and Gain$2,352,450113%3,28710$716$28,671,5252Paramount
342 (2013)$1,781,277150%3,345-60$533$73,907,0474Warner Bros.
4Oblivion (2013)$1,714,98585%3,430-362$500$71,886,9003Universal
5The Big Wedding$1,215,925110%2,6330$462$11,550,4902Lionsgate
6The Croods$972,040239%2,915-368$333$165,490,1997Fox / DreamWorks Animation
7Oz: The Great and Powerful$724,098525%1,160-450$624$227,470,0309Disney
8Scary Movie 5$467,731250%1,857-876$252$28,636,0394Weinstein / Dimension
9The Place Beyond the Pines$380,57063%1,162-422$328$17,777,2106Focus
10G.I. Joe: Retaliation$359,75991%1,804-903$199$117,842,0756Paramount
11Olympus Has Fallen$345,92768%1,632-702$212$94,525,8067FilmDistrict

Limited (100 — 999)

#TitleFri, May. 3 2013LocationsAvg.TotalWks.Dist.
1Mud$635,373242%576213$1,103$3,643,2712Roadside Attractions
2Jurassic Park 3D$240,09544%980-868$245$43,100,0805Universal
3Evil Dead$200,17641%959-1227$209$52,785,6655Sony / TriStar
4Tyler Perry's Temptation$116,55285%504-438$231$51,070,4636Lionsgate
5Jack the Giant Slayer$76,487171%335-30$228$63,932,62710Warner Bros. / New Line
6Silver Linings Playbook$61,604223%468107$132$131,566,56825Weinstein Company
7Identity Thief$59,995180%300-125$200$133,310,39013Universal
8The Host (2013)$49,61574%290-321$171$26,041,7126Open Road
9Filly Brown$45,25081%204-55$222$2,479,6743Lionsgate / Pantelion
10The Sapphires$37,48992%123-3$305$1,526,9717Weinstein Company
11Snitch (2013)$36,344144%215-37$169$42,424,64011Lionsgate / Summit
12Escape From Planet Earth$35,594271%257-26$138$55,122,35612Weinstein Company
13The Call$28,480--200-313$142$50,870,1778Sony / TriStar
14Safe Haven$24,19998%169-90$143$71,158,76512Relativity Media
15Side Effects (2013)$20,123229%16557$122$32,040,00113Open Road
16Warm Bodies$17,786118%140-50$127$66,317,45114Lionsgate / Summit
17Admission$13,07115%113-166$116$17,757,3047Focus

Platform (1 — 99)

#TitleFri, May. 3 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$18,679101%520$359$12,346,42255Warner Bros. / IMAX
2Cinco de Mayo: La Batalla$18,607--20--$930$18,6071Lionsgate / Pantelion
3Kon-Tiki$18,596610%1412$1,328$51,7722Weinstein Company
4Life of Pi$15,581104%99-32$157$124,714,44224Fox
5A Good Day to Die Hard$12,918187%72-50$179$67,265,51412Fox
6Trance$12,7486%86-71$148$2,188,2855Fox Searchlight
7Scatter My Ashes at Bergdorf's$12,028--4--$3,007$12,0281eOne Films US
8Quartet$11,747-5%86-44$137$18,064,32517Weinstein Company
9The Incredible Burt Wonderstone$9,25536%82-103$113$22,502,6328Warner Bros. / New Line
10From Up on Poppy Hill$9,01452%39-5$231$829,7548GKIDS
11Born to Be Wild 3D$8,811110%300$294$22,560,075109Warner Bros. / IMAX
12Spring Breakers$8,59221%43-29$200$13,982,9208A24
1321 And Over$7,9699%82-54$97$25,633,50110Relativity Media
14The Lords of Salem$7,538-49%50-230$151$1,126,8673Anchor Bay Films
15Starbuck$5,728163%281$205$3,742,5537eOne Films US
16The Lost Medallion: The Adventures of Billy Stone$4,195173%10-15$420$527,73810Methinx Entertainment
17Dark Skies$3,71471%29-34$128$17,356,89211Weinstein / Dimension
18Parental Guidance$3,083131%42-19$73$77,230,45519Fox
19Camp (2013)$2,8995%12-16$242$307,05811Freestyle Releasing
20Emperor$2,72442%20-6$136$3,303,6779Roadside Attractions
21Not Today$1,605490%30$535$150,5964Freestyle Releasing
22Django Unchained$1,380-11%12-26$115$162,797,42719Weinstein Company
23Girl Rising$1,300-95%39-33$33$1,095,0879Gathr Films