Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sat, May. 4 2013

Wide (1000+)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$62,273,218-10%4,253--$14,642$131,131,7731Disney
2Pain and Gain$3,095,33632%3,28710$942$31,766,8612Paramount
342 (2013)$2,747,80354%3,345-60$821$76,654,8504Warner Bros.
4Oblivion (2013)$2,503,90046%3,430-362$730$74,390,8003Universal
5The Croods$2,003,227106%2,915-368$687$167,493,4267Fox / DreamWorks Animation
6The Big Wedding$1,697,41440%2,6330$645$13,247,9042Lionsgate
7Oz: The Great and Powerful$1,036,03643%1,160-450$893$228,506,0669Disney
8Scary Movie 5$670,38043%1,857-876$361$29,306,4194Weinstein / Dimension
9G.I. Joe: Retaliation$577,82361%1,804-903$320$118,419,8986Paramount
10The Place Beyond the Pines$552,94245%1,162-422$476$18,330,1526Focus
11Olympus Has Fallen$531,33754%1,632-702$326$95,057,1437FilmDistrict

Limited (100 — 999)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Mud$946,69449%576213$1,644$4,589,9652Roadside Attractions
2Jurassic Park 3D$387,10061%980-868$395$43,487,1805Universal
3Evil Dead$270,39135%959-1227$282$53,056,0565Sony / TriStar
4Tyler Perry's Temptation$191,20464%504-438$379$51,261,6676Lionsgate
5Jack the Giant Slayer$131,90372%335-30$394$64,064,53010Warner Bros. / New Line
6Identity Thief$96,01060%300-125$320$133,406,40013Universal
7Silver Linings Playbook$87,76442%468107$188$131,654,33225Weinstein Company
8The Sapphires$70,66889%123-3$575$1,597,6397Weinstein Company
9The Host (2013)$69,46140%290-321$240$26,111,1736Open Road
10Filly Brown$60,88135%204-55$298$2,540,5553Lionsgate / Pantelion
11Snitch (2013)$59,53364%215-37$277$42,484,17311Lionsgate / Summit
12Escape From Planet Earth$54,89654%257-26$214$55,177,25212Weinstein Company
13The Call$42,01748%200-313$210$50,912,1948Sony / TriStar
14Safe Haven$34,69543%169-90$205$71,193,46012Relativity Media
15Side Effects (2013)$28,77543%16557$174$32,068,77613Open Road
16Warm Bodies$27,25853%140-50$195$66,344,70914Lionsgate / Summit
17Admission$17,95037%113-166$159$17,775,2547Focus

Platform (1 — 99)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$34,13084%1412$2,438$85,9022Weinstein Company
2Life of Pi$27,69678%99-32$280$124,742,13824Fox
3Cinco de Mayo: La Batalla$26,41842%20--$1,321$45,0251Lionsgate / Pantelion
4A Good Day to Die Hard$20,46958%72-50$284$67,285,98312Fox
5Quartet$19,90469%86-44$231$18,084,22917Weinstein Company
6Trance$19,15150%86-71$223$2,207,4365Fox Searchlight
7Scatter My Ashes at Bergdorf's$15,45128%4--$3,863$27,4791eOne Films US
8The Incredible Burt Wonderstone$14,86861%82-103$181$22,517,5008Warner Bros. / New Line
9From Up on Poppy Hill$12,92043%39-5$331$842,6748GKIDS
10To the Arctic 3D$12,779-32%520$246$12,359,20155Warner Bros. / IMAX
11Spring Breakers$10,40821%43-29$242$13,993,3288A24
1221 And Over$9,79823%82-54$119$25,643,29910Relativity Media
13The Lords of Salem$9,17022%50-230$183$1,136,0373Anchor Bay Films
14Starbuck$9,00957%281$322$3,751,5627eOne Films US
15Born to Be Wild 3D$7,964-10%300$265$22,568,039109Warner Bros. / IMAX
16Parental Guidance$7,102130%42-19$169$77,237,55719Fox
17Dark Skies$5,90259%29-34$204$17,362,79411Weinstein / Dimension
18The Lost Medallion: The Adventures of Billy Stone$5,54532%10-15$555$533,28310Methinx Entertainment
19Emperor$3,68835%20-6$184$3,307,3659Roadside Attractions
20Camp (2013)$2,183-25%12-16$182$309,24111Freestyle Releasing
21Django Unchained$2,11353%12-26$176$162,799,54019Weinstein Company
22Not Today$1,199-25%30$400$151,7954Freestyle Releasing
23Girl Rising$570-56%39-33$15$1,095,6579Gathr Films