Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Mon, May. 6 2013

Wide (1000+)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$11,267,610-74%4,253--$2,649$185,412,1951Disney
2Pain and Gain$649,953-69%3,28710$198$34,480,3432Paramount
3Oblivion (2013)$463,050-67%3,430-362$135$76,277,3003Universal
442 (2013)$434,140-72%3,345-60$130$78,615,2374Warner Bros.
5The Big Wedding$337,076-65%2,6330$128$14,553,4982Lionsgate
6The Croods$213,159-83%2,915-368$73$168,933,9577Fox / DreamWorks Animation
7The Place Beyond the Pines$141,035-59%1,162-422$121$18,817,8276Focus
8Olympus Has Fallen$116,467-63%1,632-702$71$95,490,9967FilmDistrict
9G.I. Joe: Retaliation$92,683-72%1,804-903$51$118,845,0936Paramount
10Oz: The Great and Powerful$79,973-77%1,160-450$69$228,938,9149Disney
11Scary Movie 5$77,912-74%1,857-876$42$29,687,5804Weinstein / Dimension

Limited (100 — 999)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Mud$201,463-65%576213$350$5,371,1622Roadside Attractions
2Jurassic Park 3D$88,195-67%980-868$90$43,844,9305Universal
3Evil Dead$66,267-54%959-1227$69$53,266,2805Sony / TriStar
4Tyler Perry's Temptation$39,963-62%504-438$79$51,405,4666Lionsgate
5Silver Linings Playbook$21,445-56%468107$46$131,724,95725Weinstein Company
6Jack the Giant Slayer$21,017-76%335-30$63$64,172,58210Warner Bros. / New Line
7Identity Thief$16,495-66%300-125$55$133,470,90013Universal
8The Host (2013)$15,307-53%290-321$53$26,159,1266Open Road
9Filly Brown$14,343-78%204-55$70$2,619,4333Lionsgate / Pantelion
10The Sapphires$13,870-64%123-3$113$1,649,9627Weinstein Company
11Snitch (2013)$11,321-72%215-37$53$42,535,63411Lionsgate / Summit
12Side Effects (2013)$7,351-57%16557$45$32,093,39213Open Road
13Escape From Planet Earth$6,884-79%257-26$27$55,217,28612Weinstein Company
14Safe Haven$6,059-64%169-90$36$71,216,34812Relativity Media
15Warm Bodies$5,269-65%140-50$38$66,365,22814Lionsgate / Summit
16Admission$3,859-51%113-166$34$17,787,0587Focus

Platform (1 — 99)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$8,090-62%1412$578$115,3632Weinstein Company
2Girl Rising$7,440272%39-33$191$1,105,0979Gathr Films
3Born to Be Wild 3D$6,985188%300$233$22,577,451109Warner Bros. / IMAX
4Cinco de Mayo: La Batalla$6,249-84%20--$312$89,8351Lionsgate / Pantelion
5To the Arctic 3D$6,144-32%520$118$12,374,35255Warner Bros. / IMAX
6Quartet$5,849-51%86-44$68$18,101,92617Weinstein Company
7Trance$5,516-55%86-71$64$2,225,1525Fox Searchlight
8Scatter My Ashes at Bergdorf's$5,035-59%4--$1,259$44,6651eOne Films US
9Spring Breakers$4,310-42%43-29$100$14,005,1218A24
10Life of Pi$4,212-72%99-32$43$124,761,52124Fox
11Starbuck$4,108-26%281$147$3,761,1997eOne Films US
12The Lords of Salem$3,869-48%50-230$77$1,147,5103Anchor Bay Films
13From Up on Poppy Hill$3,111-73%39-5$80$857,1298GKIDS
1421 And Over$3,059-58%82-54$37$25,653,64510Relativity Media
15The Incredible Burt Wonderstone$2,893-66%82-103$35$22,528,8148Warner Bros. / New Line
16A Good Day to Die Hard$2,523-70%72-50$35$67,296,86112Fox
17Dark Skies$1,239-73%29-34$43$17,368,69611Weinstein / Dimension
18Parental Guidance$695-78%42-19$17$77,241,36119Fox
19The Lost Medallion: The Adventures of Billy Stone$539-90%10-15$54$539,17110Methinx Entertainment
20Emperor$536-72%20-6$27$3,309,8399Roadside Attractions
21Camp (2013)$488-70%12-16$41$311,33311Freestyle Releasing
22Django Unchained$456-51%12-26$38$162,800,93619Weinstein Company
23Not Today$160-85%30$53$152,9954Freestyle Releasing