Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, May. 7 2013

Wide (1000+)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$11,286,8960%4,253--$2,654$196,699,0911Disney
2Pain and Gain$834,71128%3,28710$254$35,315,0542Paramount
3Oblivion (2013)$567,65023%3,430-362$165$76,844,9503Universal
442 (2013)$528,05322%3,345-60$158$79,143,2904Warner Bros.
5The Big Wedding$496,38447%2,6330$189$15,049,8822Lionsgate
6The Croods$240,75013%2,915-368$83$169,174,7077Fox / DreamWorks Animation
7The Place Beyond the Pines$180,98428%1,162-422$156$18,998,8116Focus
8Olympus Has Fallen$134,10415%1,632-702$82$95,625,1007FilmDistrict
9G.I. Joe: Retaliation$116,05225%1,804-903$64$118,961,1456Paramount
10Scary Movie 5$94,13721%1,857-876$51$29,781,7174Weinstein / Dimension
11Oz: The Great and Powerful$86,5908%1,160-450$75$229,025,8649Disney

Limited (100 — 999)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Mud$230,76615%576213$401$5,601,9282Roadside Attractions
2Jurassic Park 3D$98,01511%980-868$100$43,942,9455Universal
3Evil Dead$72,98110%959-1227$76$53,339,2615Sony / TriStar
4Tyler Perry's Temptation$39,8010%504-438$79$51,445,2676Lionsgate
5Silver Linings Playbook$30,23941%468107$65$131,755,19625Weinstein Company
6Jack the Giant Slayer$23,53912%335-30$70$64,196,12110Warner Bros. / New Line
7The Host (2013)$18,82823%290-321$65$26,177,9546Open Road
8Identity Thief$18,14010%300-125$60$133,489,04013Universal
9Filly Brown$16,56315%204-55$81$2,635,9963Lionsgate / Pantelion
10The Sapphires$16,13616%123-3$131$1,666,0987Weinstein Company
11Snitch (2013)$12,55211%215-37$58$42,548,18611Lionsgate / Summit
12Side Effects (2013)$9,18925%16557$56$32,102,58113Open Road
13Escape From Planet Earth$7,80913%257-26$30$55,225,09512Weinstein Company
14Safe Haven$7,23019%169-90$43$71,223,57812Relativity Media
15Admission$5,60145%113-166$50$17,792,6597Focus
16Warm Bodies$4,955-6%140-50$35$66,370,18314Lionsgate / Summit

Platform (1 — 99)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$8,6747%1412$620$124,0372Weinstein Company
2Trance$7,92044%86-71$92$2,233,0725Fox Searchlight
3Quartet$7,71632%86-44$90$18,109,64217Weinstein Company
4Born to Be Wild 3D$6,547-6%300$218$22,583,998109Warner Bros. / IMAX
5Life of Pi$6,04343%99-32$61$124,767,56424Fox
6To the Arctic 3D$5,917-4%520$114$12,380,26955Warner Bros. / IMAX
7Girl Rising$5,750-23%39-33$147$1,110,8479Gathr Films
8Cinco de Mayo: La Batalla$5,587-11%20--$279$95,4221Lionsgate / Pantelion
9Scatter My Ashes at Bergdorf's$5,3787%4--$1,345$50,0431eOne Films US
10Spring Breakers$4,92014%43-29$114$14,010,0418A24
11Starbuck$4,52610%281$162$3,765,7257eOne Films US
1221 And Over$3,48414%82-54$42$25,657,12910Relativity Media
13A Good Day to Die Hard$3,26729%72-50$45$67,300,12812Fox
14From Up on Poppy Hill$3,058-2%39-5$78$860,1878GKIDS
15The Lords of Salem$3,034-22%50-230$61$1,150,5443Anchor Bay Films
16The Incredible Burt Wonderstone$3,0064%82-103$37$22,531,8208Warner Bros. / New Line
17Dark Skies$1,2823%29-34$44$17,369,97811Weinstein / Dimension
18Emperor$1,248133%20-5$62$3,311,0879Roadside Attractions
19Parental Guidance$90630%42-19$22$77,242,26719Fox
20Django Unchained$87692%12-26$73$162,801,81219Weinstein Company
21The Lost Medallion: The Adventures of Billy Stone$77043%10-15$77$539,94110Methinx Entertainment
22Camp (2013)$73651%12-16$61$312,06911Freestyle Releasing
23Not Today$330106%30$110$153,3254Freestyle Releasing