Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, May. 9 2013

Wide (1000+)

#TitleThu, May. 9 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$7,609,602-6%4,253--$1,789$212,421,0841Disney
2Pain and Gain$649,8101%3,28710$198$36,608,2002Paramount
3Oblivion (2013)$481,9054%3,430-362$140$77,791,6153Universal
442 (2013)$477,4724%3,345-60$143$80,081,8794Warner Bros.
5The Big Wedding$355,491-7%2,6330$135$15,787,6912Lionsgate
6The Croods$230,56610%2,915-368$79$169,615,4777Fox / DreamWorks Animation
7The Place Beyond the Pines$149,966-3%1,162-422$129$19,303,5366Focus
8Olympus Has Fallen$127,1311%1,632-702$78$95,877,6247FilmDistrict
9G.I. Joe: Retaliation$101,3727%1,804-903$56$119,156,8916Paramount
10Oz: The Great and Powerful$80,2985%1,160-450$69$229,182,3209Disney
11Scary Movie 5$76,011-5%1,857-876$41$29,938,0304Weinstein / Dimension

Limited (100 — 999)

#TitleThu, May. 9 2013LocationsAvg.TotalWks.Dist.
1Mud$208,6640%576213$362$6,019,9792Roadside Attractions
2Jurassic Park 3D$87,8750%980-868$90$44,118,9105Universal
3Evil Dead$62,661-1%959-1227$65$53,465,5085Sony / TriStar
4Tyler Perry's Temptation$33,5430%504-438$67$51,512,4996Lionsgate
5Silver Linings Playbook$23,899-2%468107$51$131,803,58325Weinstein Company
6Jack the Giant Slayer$20,1664%335-30$60$64,235,58810Warner Bros. / New Line
7The Sapphires$16,705-2%123-3$136$1,699,8907Weinstein Company
8Identity Thief$16,6152%300-125$55$133,522,00513Universal
9The Host (2013)$16,56810%290-321$57$26,209,5846Open Road
10Snitch (2013)$11,86515%215-37$55$42,570,38011Lionsgate / Summit
11Filly Brown$10,687-4%204-55$52$2,657,7893Lionsgate / Pantelion
12Side Effects (2013)$8,4736%16557$51$32,119,04813Open Road
13Safe Haven$6,6616%169-90$39$71,236,54012Relativity Media
14Escape From Planet Earth$6,416-17%257-26$25$55,239,23712Weinstein Company
15Admission$5,40421%113-166$48$17,802,5387Focus
16Warm Bodies$5,3675%140-50$38$66,380,66214Lionsgate / Summit

Platform (1 — 99)

#TitleThu, May. 9 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$26,460279%39-33$678$1,144,2979Gathr Films
2To the Arctic 3D$11,57624%520$223$12,401,17355Warner Bros. / IMAX
3Born to Be Wild 3D$8,96438%300$299$22,599,435109Warner Bros. / IMAX
4Kon-Tiki$8,146-5%1412$582$140,7482Weinstein Company
5Scatter My Ashes at Bergdorf's$6,2282%4--$1,557$62,3571eOne Films US
6Quartet$6,210-10%86-44$72$18,122,76017Weinstein Company
7Trance$6,094-21%86-71$71$2,246,8565Fox Searchlight
8Life of Pi$5,6587%99-32$57$124,778,50224Fox
9Spring Breakers$5,10612%43-29$119$14,019,7248A24
10From Up on Poppy Hill$4,03625%39-5$103$867,4448GKIDS
11Cinco de Mayo: La Batalla$3,453-1%20--$173$102,3691Lionsgate / Pantelion
1221 And Over$3,3316%82-54$41$25,663,61210Relativity Media
13The Lords of Salem$3,305-13%50-230$66$1,157,6663Anchor Bay Films
14The Incredible Burt Wonderstone$3,26617%82-103$40$22,537,8818Warner Bros. / New Line
15Starbuck$2,74229%281$98$3,770,5927eOne Films US
16A Good Day to Die Hard$2,66212%72-50$37$67,305,15912Fox
17Emperor$2,023132%22-4$92$3,313,9829Roadside Attractions
18Dark Skies$1,2016%29-34$41$17,372,31411Weinstein / Dimension
19The Lost Medallion: The Adventures of Billy Stone$1,0083%100$101$541,93210Methinx Entertainment
20Django Unchained$74433%12-26$62$162,803,11419Weinstein Company
21Parental Guidance$691-2%42-19$16$77,243,66119Fox
22Camp (2013)$611-14%12-16$51$313,39011Freestyle Releasing
23Not Today$32460%30$108$153,8514Freestyle Releasing