Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, May. 13 2013

Wide (1000+)

#TitleMon, May. 13 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$4,615,742-78%4,2530$1,085$289,562,4412Disney
2The Great Gatsby (2013)$4,363,167-66%3,535--$1,234$54,448,3511Warner Bros.
3Pain and Gain$470,801-69%3,30316$143$42,080,0303Paramount
4Oblivion (2013)$360,115-72%2,770-660$130$82,266,3954Universal
542 (2013)$327,267-78%2,930-415$112$84,997,3555Warner Bros.
6Tyler Perry Presents Peeples$303,254-82%2,041--$149$4,914,7881Lionsgate
7The Croods$191,431-85%2,650-265$72$173,415,9368Fox / DreamWorks Animation
8The Big Wedding$191,190-80%2,298-335$83$18,469,2433Lionsgate
9Scary Movie 5$46,770-66%1,007-850$46$30,660,7425Weinstein / Dimension

Limited (100 — 999)

#TitleMon, May. 13 2013LocationsAvg.TotalWks.Dist.
1Mud$220,672-73%852276$259$8,779,2503Roadside Attractions
2The Place Beyond the Pines$77,527-64%669-493$116$20,086,3967Focus
3Olympus Has Fallen$74,411-69%836-796$89$96,693,5538FilmDistrict
4Oz: The Great and Powerful$59,612-79%774-386$77$230,320,16510Disney
5Jurassic Park 3D$52,505-76%653-327$80$44,805,3506Universal
6G.I. Joe: Retaliation$47,149-72%750-1054$63$119,811,4437Paramount
7Jack the Giant Slayer$18,725-78%281-54$67$64,501,63811Warner Bros. / New Line
8Tyler Perry's Temptation$18,074-75%278-226$65$51,717,5687Lionsgate
9The Host (2013)$15,533-65%30111$52$26,381,5697Open Road
10Identity Thief$14,085-78%279-21$50$133,728,67514Universal
11Silver Linings Playbook$12,266-67%323-145$38$131,939,74126Weinstein Company
12The Sapphires$12,021-75%118-5$102$1,849,7908Weinstein Company
13Snitch (2013)$10,507-74%188-27$56$42,698,01312Lionsgate / Summit
14Admission$7,927-65%15643$51$17,881,4438Focus
15Escape From Planet Earth$5,363-84%254-3$21$55,346,08113Weinstein Company
16Side Effects (2013)$4,128-61%108-57$38$32,158,53814Open Road
17Safe Haven$3,644-68%124-45$29$71,285,35413Relativity Media

Platform (1 — 99)

#TitleMon, May. 13 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$18,730779%6324$297$1,167,02710Gathr Films
2Kon-Tiki$8,557-69%228$389$234,0543Weinstein Company
3Scatter My Ashes at Bergdorf's$6,402-59%2319$278$113,1822eOne Films US
4No One Lives$6,375-51%53--$120$54,1761Anchor Bay Films
5To the Arctic 3D$6,255-46%520$120$12,451,33556Warner Bros. / IMAX
6Born to Be Wild 3D$5,87795%300$196$22,622,195110Warner Bros. / IMAX
7Filly Brown$5,501-81%92-112$60$2,731,2174Lionsgate / Pantelion
8Cinco de Mayo: La Batalla$4,869-72%4323$113$147,7542Lionsgate / Pantelion
9Stories We Tell$3,910-44%2--$1,955$30,9631Roadside Attractions
10Life of Pi$3,409-77%70-29$49$124,820,83925Fox
11Quartet$3,328-77%59-27$56$18,162,23118Weinstein Company
12From Up on Poppy Hill$3,113-75%37-2$84$900,2249GKIDS
13Trance$2,990-52%40-46$75$2,271,6826Fox Searchlight
14Spring Breakers$2,116-12%16-27$132$14,032,8549A24
15Dark Skies$1,891-64%290$65$17,389,60212Weinstein / Dimension
1621 And Over$1,710-55%37-45$46$25,677,47511Relativity Media
17A Good Day to Die Hard$1,508-71%50-22$30$67,325,11613Fox
18Starbuck$1,035-56%9-19$115$3,778,6058eOne Films US
19The Lords of Salem$608-55%15-35$41$1,164,1164Anchor Bay Films
20Not Today$499-71%52$100$159,6295Freestyle Releasing
21Emperor$496-73%10-10$50$3,319,85210Roadside Attractions
22The Lost Medallion: The Adventures of Billy Stone$327-90%6-4$55$549,95911Methinx Entertainment
23Django Unchained$170-55%5-7$34$162,804,81820Weinstein Company
24Camp (2013)$168-65%3-9$56$315,12612Freestyle Releasing
25The Painting (2013)$168-81%1--$168$3,7951GKIDS