Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, May. 21 2013

Wide (1000+)

#TitleTue, May. 21 2013LocationsAvg.TotalWks.Dist.
1Star Trek Into Darkness$6,761,446-15%3,868--$1,748$98,446,2621Paramount
2The Great Gatsby (2013)$2,858,1805%3,55015$805$96,257,0892Warner Bros.
3Iron Man 3$2,752,186-14%4,237-16$650$343,620,2203Disney
4Pain and Gain$392,732-2%2,429-874$162$47,505,9304Paramount
542 (2013)$267,0166%2,380-550$112$89,334,9366Warner Bros.
6Oblivion (2013)$258,7750%2,077-693$125$86,105,3805Universal
7The Croods$225,031-35%2,373-277$95$177,594,8829Fox / DreamWorks Animation
8Tyler Perry Presents Peeples$203,91716%2,0410$100$8,248,2012Lionsgate
9The Big Wedding$181,47512%1,443-855$126$20,651,5044Lionsgate

Limited (100 — 999)

#TitleTue, May. 21 2013LocationsAvg.TotalWks.Dist.
1Mud$260,23012%960108$271$12,153,4344Roadside Attractions
2Olympus Has Fallen$54,1740%466-370$116$97,441,0509FilmDistrict
3Oz: The Great and Powerful$52,853-16%535-239$99$231,467,27011Disney
4The Place Beyond the Pines$48,7276%317-352$154$20,722,7228Focus
5G.I. Joe: Retaliation$28,485-14%409-341$70$120,583,4858Paramount
6Scary Movie 5$28,436-1%508-499$56$31,263,4786Weinstein / Dimension
7Jurassic Park 3D$23,330-8%428-225$55$45,348,4807Universal
8Escape From Planet Earth$22,398-13%693439$32$55,660,59114Weinstein Company
9Jack the Giant Slayer$18,016-7%250-31$72$64,826,63412Warner Bros. / New Line
10Identity Thief$15,545-2%241-38$65$134,020,47015Universal
11The Sapphires$12,299-12%102-16$121$2,015,5099Weinstein Company
12The Host (2013)$10,872-1%231-70$47$26,564,0528Open Road
13Snitch (2013)$9,0736%153-35$59$42,856,42313Lionsgate / Summit
14Tyler Perry's Temptation$8,433-1%150-128$56$51,864,7908Lionsgate
15Silver Linings Playbook$6,52426%131-192$50$132,040,39127Weinstein Company
16Admission$6,42313%129-27$50$17,967,0779Focus

Platform (1 — 99)

#TitleTue, May. 21 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$20,7927%6139$341$459,9914Weinstein Company
2Stories We Tell$13,8894%2321$604$202,3552Roadside Attractions
3Born to Be Wild 3D$8,107149%300$270$22,662,886111Warner Bros. / IMAX
4To the Arctic 3D$7,596-37%520$146$12,555,93957Warner Bros. / IMAX
5Scatter My Ashes at Bergdorf's$6,771-6%241$282$203,8523eOne Films US
6Girl Rising$5,690-61%37-26$154$1,251,52411Gathr Films
7Safe Haven$3,85627%90-34$43$71,331,39214Relativity Media
8Quartet$3,1292%42-17$75$18,202,38719Weinstein Company
9Life of Pi$2,997-1%51-19$59$124,869,52226Fox
10From Up on Poppy Hill$2,564-6%36-1$71$934,30210GKIDS
11Filly Brown$2,32021%39-53$59$2,771,9315Lionsgate / Pantelion
12Trance$2,29217%23-17$100$2,299,8627Fox Searchlight
13Dark Skies$1,7658%323$55$17,415,32213Weinstein / Dimension
14Cinco de Mayo: La Batalla$1,52125%25-18$61$172,1183Lionsgate / Pantelion
15Starbuck$1,41836%90$158$3,792,0849eOne Films US
16Spring Breakers$1,352-34%11-5$123$14,052,99310A24
17Not Today$1,141-31%61$190$179,5966Freestyle Releasing
18No One Lives$838-6%12-41$70$73,8712Anchor Bay Films
19A Good Day to Die Hard$801-41%31-19$26$67,346,55614Fox
20Hating Breitbart (PG-13)$74942%15--$50$7,8801Freestyle Releasing
21Emperor$52638%7-3$75$3,327,51211Roadside Attractions
22Camp (2013)$210166%2-1$105$316,86713Freestyle Releasing
23The Painting (2013)$2024%10$202$6,6752GKIDS