Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, May. 22 2013

Wide (1000+)

#TitleWed, May. 22 2013LocationsAvg.TotalWks.Dist.
1Star Trek Into Darkness$5,327,026-21%3,868--$1,377$103,773,2881Paramount
2The Great Gatsby (2013)$2,311,274-19%3,55015$651$98,568,3632Warner Bros.
3Iron Man 3$2,256,761-18%4,237-16$533$345,876,9813Disney
4Pain and Gain$261,810-33%2,429-874$108$47,767,7404Paramount
542 (2013)$255,364-4%2,380-550$107$89,590,3006Warner Bros.
6The Croods$209,218-7%2,373-277$88$177,804,1009Fox / DreamWorks Animation
7Oblivion (2013)$206,750-20%2,077-693$100$86,312,1305Universal
8Tyler Perry Presents Peeples$136,021-33%2,0410$67$8,384,2222Lionsgate
9The Big Wedding$130,538-28%1,443-855$90$20,782,0424Lionsgate

Limited (100 — 999)

#TitleWed, May. 22 2013LocationsAvg.TotalWks.Dist.
1Mud$235,681-9%960108$246$12,389,1154Roadside Attractions
2Oz: The Great and Powerful$53,2951%535-239$100$231,520,56511Disney
3Olympus Has Fallen$43,339-20%466-370$93$97,484,3899FilmDistrict
4The Place Beyond the Pines$36,424-25%317-352$115$20,759,1468Focus
5G.I. Joe: Retaliation$31,1809%409-341$76$120,614,6658Paramount
6Scary Movie 5$22,264-22%508-499$44$31,285,7426Weinstein / Dimension
7Escape From Planet Earth$20,920-7%693439$30$55,681,51114Weinstein Company
8Jurassic Park 3D$19,465-17%428-225$45$45,367,9457Universal
9Jack the Giant Slayer$16,214-10%250-31$65$64,842,84812Warner Bros. / New Line
10Identity Thief$14,415-7%241-38$60$134,034,88515Universal
11The Sapphires$11,838-4%102-16$116$2,027,3479Weinstein Company
12The Host (2013)$10,545-3%231-70$46$26,574,5978Open Road
13Snitch (2013)$7,963-12%153-35$52$42,864,38613Lionsgate / Summit
14Tyler Perry's Temptation$7,383-12%150-128$49$51,872,1738Lionsgate
15Admission$6,5692%129-27$51$17,973,6469Focus
16Silver Linings Playbook$6,249-4%131-192$48$132,046,64027Weinstein Company

Platform (1 — 99)

#TitleWed, May. 22 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$20,458-2%6139$335$480,4494Weinstein Company
2Girl Rising$14,540156%37-26$393$1,266,06411Gathr Films
3Stories We Tell$14,0261%2321$610$216,3812Roadside Attractions
4To the Arctic 3D$7,6541%520$147$12,563,59357Warner Bros. / IMAX
5Scatter My Ashes at Bergdorf's$7,0544%241$294$210,9063eOne Films US
6Born to Be Wild 3D$4,198-48%300$140$22,667,084111Warner Bros. / IMAX
7Quartet$3,65317%42-17$87$18,206,04019Weinstein Company
8Safe Haven$3,601-7%90-34$40$71,334,99314Relativity Media
9Not Today$3,076170%61$513$182,6726Freestyle Releasing
10From Up on Poppy Hill$2,5740%36-1$72$936,87610GKIDS
11Life of Pi$2,422-19%51-19$47$124,871,94426Fox
12Trance$2,086-9%23-17$91$2,301,9487Fox Searchlight
13Dark Skies$1,752-1%323$55$17,417,07413Weinstein / Dimension
14Spring Breakers$1,59218%11-5$145$14,054,58510A24
15Filly Brown$1,563-33%39-53$40$2,773,4945Lionsgate / Pantelion
16A Good Day to Die Hard$1,38072%31-19$45$67,347,93614Fox
17Starbuck$1,281-10%90$142$3,793,3659eOne Films US
18Cinco de Mayo: La Batalla$1,073-29%25-18$43$173,1913Lionsgate / Pantelion
19Hating Breitbart (PG-13)$8139%15--$54$8,6931Freestyle Releasing
20No One Lives$746-11%12-41$62$74,6172Anchor Bay Films
21Emperor$440-16%7-4$63$3,327,95211Roadside Attractions
22Camp (2013)$26426%2-1$132$317,13113Freestyle Releasing
23The Painting (2013)$101-50%10$101$6,7762GKIDS