Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sat, Jun. 1 2013

Wide (1000+)

#TitleSat, Jun. 1 2013LocationsAvg.TotalWks.Dist.
1Fast & Furious 6$14,043,66031%3,68628$3,810$160,627,8752Universal
2Now You See Me$10,842,6128%2,925--$3,707$20,904,3011Lionsgate / Summit
3After Earth$10,267,4764%3,401--$3,019$20,108,1271Sony / Columbia
4Star Trek Into Darkness$7,124,81960%3,585-322$1,987$176,335,3613Paramount
5Epic$7,122,79871%3,89412$1,829$60,041,2772Fox
6The Hangover Part III$6,503,55224%3,56510$1,824$83,893,8992Warner Bros.
7Iron Man 3$3,640,32062%2,895-529$1,257$382,638,4515Disney
8The Great Gatsby (2013)$2,632,02634%2,635-455$999$126,585,6544Warner Bros.

Limited (100 — 999)

#TitleSat, Jun. 1 2013LocationsAvg.TotalWks.Dist.
1Mud$542,91669%579-133$938$16,524,5666Roadside Attractions
2The Croods$291,45770%506-502$576$180,386,28911Fox / DreamWorks Animation
342 (2013)$218,94254%501-414$437$92,180,7508Warner Bros.
4Oblivion (2013)$173,05040%357-215$485$87,969,3457Universal
5G.I. Joe: Retaliation$119,32556%286-60$417$121,507,60110Paramount
6Escape From Planet Earth$84,46372%268-78$315$56,260,67016Weinstein Company
7Pain and Gain$69,53934%207-796$336$49,016,2816Paramount
8Identity Thief$57,75054%150-37$385$134,421,42517Universal
9The Call$49,20656%138-28$357$51,719,48612Sony / TriStar
10Olympus Has Fallen$39,93357%149-60$268$97,842,06211FilmDistrict
11The Place Beyond the Pines$36,33064%103-25$353$21,109,51410Focus
12The Big Wedding$32,96866%126-139$262$21,264,0136Lionsgate
13Jack the Giant Slayer$31,35158%143-42$219$65,090,68414Warner Bros. / New Line
14Tyler Perry Presents Peeples$30,38454%121-364$251$9,022,9864Lionsgate

Platform (1 — 99)

#TitleSat, Jun. 1 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$61,09370%7410$826$853,6316Weinstein Company
2Stories We Tell$52,50476%3913$1,346$869,3624Roadside Attractions
3The East$33,05770%4--$8,264$52,5561Fox Searchlight
4The Sapphires$25,45263%58-3$439$2,193,46511Weinstein Company
5The Kings of Summer$23,21931%4--$5,805$40,9901CBS Films
6Not Today$16,932-3%1813$941$233,3858Freestyle Releasing
7Scatter My Ashes at Bergdorf's$16,47449%381$434$372,0515eOne Films US
8We Steal Secrets: The Story of WikiLeaks$12,57673%117$1,143$62,6662Focus World
9To the Arctic 3D$8,997-53%520$173$12,687,96359Warner Bros. / IMAX
10Scary Movie 5$7,28338%51-120$143$31,406,3328Weinstein / Dimension
11Quartet$4,787102%17-13$282$18,259,14121Weinstein Company
12Evil Dead$4,65427%40-18$116$54,132,7639Sony / TriStar
13Born to Be Wild 3D$4,428-35%300$148$22,721,123113Warner Bros. / IMAX
14Spring Breakers$4,17229%40-30$104$14,109,49612A24
15From Up on Poppy Hill$3,88255%12-12$324$978,95712GKIDS
16Silver Linings Playbook$3,36935%23-12$146$132,086,65029Weinstein Company
17Admission$1,9176%12-14$160$18,002,33011Focus
18Emperor$1,70386%6-2$284$3,340,66213Roadside Attractions
19Girl Rising$640-82%30-33$21$1,344,34713Gathr Films
20Axe Giant: The Wrath of Paul Bunyan$623709%2--$312$7001Cinema Purgatorio
21A Pig Across Paris (2013 re-issue)$354103%10$354$17,4742Rialto Pictures
22The Painting (2013)$57375%1-5$57$20,7554GKIDS