Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Jun. 5 2013

Wide (1000+)

#TitleWed, Jun. 5 2013LocationsAvg.TotalWks.Dist.
1Now You See Me$2,977,310-15%2,925--$1,018$38,812,5681Lionsgate / Summit
2Fast & Furious 6$2,819,790-21%3,68628$765$180,349,2452Universal
3After Earth$1,754,562-25%3,401--$516$33,659,3851Sony / Columbia
4Star Trek Into Darkness$1,631,132-13%3,585-322$455$186,681,7183Paramount
5Epic$1,580,565-8%3,89412$406$70,064,5162Fox
6The Hangover Part III$1,518,412-21%3,56510$426$93,578,4582Warner Bros.
7The Great Gatsby (2013)$838,084-12%2,635-455$318$131,101,1044Warner Bros.
8Iron Man 3$808,293-8%2,895-529$279$387,631,5855Disney

Limited (100 — 999)

#TitleWed, Jun. 5 2013LocationsAvg.TotalWks.Dist.
1Mud$142,3102%579-133$246$17,280,5316Roadside Attractions
2The Croods$83,9822%506-502$166$180,820,83711Fox / DreamWorks Animation
342 (2013)$54,222-7%501-414$108$92,495,2878Warner Bros.
4Oblivion (2013)$37,655-19%357-215$105$88,187,3557Universal
5G.I. Joe: Retaliation$32,158-5%286-60$112$121,683,32210Paramount
6Escape From Planet Earth$28,221-2%268-78$105$56,403,46316Weinstein Company
7Pain and Gain$15,668-3%207-796$76$49,100,7446Paramount
8Identity Thief$14,1755%150-37$95$134,493,35017Universal
9Olympus Has Fallen$11,936-3%149-60$80$97,900,91211FilmDistrict
10The Place Beyond the Pines$11,176-12%103-25$109$21,170,28110Focus
11The Big Wedding$9,492-19%126-139$75$21,314,2676Lionsgate
12Jack the Giant Slayer$8,1120%143-42$57$65,134,34014Warner Bros. / New Line
13Tyler Perry Presents Peeples$6,120-12%121-364$51$9,058,9144Lionsgate

Platform (1 — 99)

#TitleWed, Jun. 5 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$17,6246%7410$238$945,5266Weinstein Company
2Girl Rising$13,980280%30-33$466$1,363,38713Gathr Films
3Stories We Tell$12,0424%3913$309$936,8294Roadside Attractions
4The East$7,8960%4--$1,974$100,3461Fox Searchlight
5The Sapphires$7,4979%58-3$129$2,228,87911Weinstein Company
6To the Arctic 3D$7,27311%520$140$12,712,86459Warner Bros. / IMAX
7Scatter My Ashes at Bergdorf's$7,121-4%381$187$409,2435eOne Films US
8Born to Be Wild 3D$7,10931%300$237$22,741,886113Warner Bros. / IMAX
9The Kings of Summer$5,6435%4--$1,411$75,9841CBS Films
10We Steal Secrets: The Story of WikiLeaks$5,12811%117$466$87,2112Focus World
11Not Today$3,7266%1813$207$252,3858Freestyle Releasing
12Scary Movie 5$2,29123%51-120$45$31,417,4968Weinstein / Dimension
13Spring Breakers$2,224-21%40-30$56$14,120,74312A24
14Quartet$1,37410%17-13$81$18,266,27021Weinstein Company
15From Up on Poppy Hill$1,2600%12-12$105$986,74712GKIDS
16Silver Linings Playbook$1,1453%23-12$50$132,091,91129Weinstein Company
17Admission$910-13%12-14$76$18,006,59611Focus
18Axe Giant: The Wrath of Paul Bunyan$595--3--$198$1,3701Cinema Purgatorio
19Emperor$56532%6-2$94$3,343,29313Roadside Attractions
20A Pig Across Paris (2013 re-issue)$12013%10$120$18,1482Rialto Pictures
21The Painting (2013)$3260%1-5$32$20,8874GKIDS