Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Jun. 12 2013

Wide (1000+)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1This Is The End$7,815,952--3,055--$2,558$7,815,9520Sony / Columbia
2Now You See Me$1,980,337-19%3,02095$656$67,748,2372Lionsgate / Summit
3The Purge$1,901,890-29%2,536--$750$41,957,3451Universal
4Fast & Furious 6$1,620,550-22%3,77185$430$208,652,9303Universal
5The Internship$1,400,788-23%3,366--$416$22,572,7051Fox
6Epic$1,285,137-11%3,390-504$379$88,095,4093Fox
7Star Trek Into Darkness$1,137,047-18%3,152-433$361$203,715,9754Paramount
8After Earth$986,687-20%3,4010$290$49,562,5202Sony / Columbia
9The Hangover Part III$609,243-28%3,242-323$188$104,705,2253Warner Bros.
10Iron Man 3$553,112-15%2,193-702$252$396,159,8036Disney
11The Great Gatsby (2013)$474,453-21%2,160-475$220$137,848,4315Warner Bros.

Limited (100 — 999)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1Mud$109,566-21%5801$189$18,969,9057Roadside Attractions
2The Croods$105,563-4%384-122$275$181,971,87412Fox / DreamWorks Animation
342 (2013)$40,174-5%370-131$109$93,055,9469Warner Bros.
4Oblivion (2013)$28,165-14%298-59$95$88,566,3058Universal
5Olympus Has Fallen$26,171-6%23687$111$98,192,82112FilmDistrict
6G.I. Joe: Retaliation$22,976-11%236-50$97$121,973,83811Paramount
7Escape From Planet Earth$19,462-10%182-86$107$56,607,88817Weinstein Company
8Tyler Perry Presents Peeples$14,1670%1309$109$9,164,0245Lionsgate
9The Place Beyond the Pines$11,2590%13431$84$21,277,56711Focus
10Pain and Gain$8,262-26%175-32$47$49,245,9137Paramount
11Quartet$5,898-14%11497$52$18,319,38422Weinstein Company

Platform (1 — 99)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$22,222-12%4440$505$371,0882CBS Films
2The East$18,796-11%4137$458$400,8262Fox Searchlight
3Stories We Tell$18,4389%7031$263$1,143,6355Roadside Attractions
4Kon-Tiki$14,5782%751$194$1,119,8647Weinstein Company
5Much Ado About Nothing (2013)$13,9208%5--$2,784$213,8781Roadside Attractions
6The Sapphires$6,654-8%55-3$121$2,296,40012Weinstein Company
7Born to Be Wild 3D$5,658-29%300$189$22,778,182114Warner Bros. / IMAX
8To the Arctic 3D$5,179-24%520$100$12,771,23260Warner Bros. / IMAX
9Lost and Found in Armenia$5,038-26%9--$560$69,1071High Top Releasing
10The Big Wedding$4,990-29%92-34$54$21,390,8747Lionsgate
11We Steal Secrets: The Story of WikiLeaks$4,563-2%2514$183$142,9323Focus World
12Scatter My Ashes at Bergdorf's$4,515-14%29-9$156$456,2816eOne Films US
13Jack the Giant Slayer$3,597-8%58-85$62$65,183,42615Warner Bros. / New Line
14Wish You Were Here (2013)$2,260-8%11--$205$33,4531eOne Films US
15Scary Movie 5$2,2004%510$43$31,440,2519Weinstein / Dimension
16Tiger Eyes$1,79033%17--$105$15,3991Freestyle Releasing
17Not Today$1,215-34%191$64$282,6659Freestyle Releasing
18From Up on Poppy Hill$990121%10-2$99$995,52313GKIDS
19Hello Herman$5366%15--$36$7,7001Freestyle Releasing
20Emperor$215-18%5-1$43$3,345,99514Roadside Attractions
21Axe Giant: The Wrath of Paul Bunyan$48200%30$16$2,5842Cinema Purgatorio