Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Jun. 18 2013

Wide (1000+)

#TitleTue, Jun. 18 2013LocationsAvg.TotalWks.Dist.
1Man of Steel$11,511,127-9%4,207--$2,736$152,777,6181Warner Bros.
2This Is The End$3,356,333-2%3,055--$1,099$39,801,8121Sony / Columbia
3Now You See Me$1,725,08916%3,08262$560$83,920,5603Lionsgate / Summit
4The Purge$1,177,6250%2,59155$455$54,320,5752Universal
5Fast & Furious 6$1,145,8656%3,375-396$340$221,950,5904Universal
6The Internship$1,136,48116%3,39933$334$33,212,0732Fox
7Epic$1,108,22435%3,151-443$352$97,639,9394Fox
8Star Trek Into Darkness$723,89612%2,331-821$311$212,456,6695Paramount
9After Earth$573,34612%2,432-969$236$55,601,7173Sony / Columbia
10Iron Man 3$368,60513%1,649-702$224$400,353,8017Disney
11The Hangover Part III$368,2839%1,901-1341$194$108,740,1934Warner Bros.
12The Great Gatsby (2013)$297,48618%1,175-985$253$140,526,6086Warner Bros.

Limited (100 — 999)

#TitleTue, Jun. 18 2013LocationsAvg.TotalWks.Dist.
1The Croods$118,49236%368-46$322$182,856,75913Fox / DreamWorks Animation
2Mud$78,80119%405-175$195$19,763,4938Roadside Attractions
342 (2013)$69,14210%44474$156$93,833,67210Warner Bros.
4The East$38,27217%11574$333$780,3053Fox Searchlight
5Oblivion (2013)$29,54514%258-40$115$88,833,3409Universal
6Olympus Has Fallen$20,70510%201-35$103$98,428,06113FilmDistrict
7The Big Wedding$17,60733%16573$107$21,508,1458Lionsgate
8Scary Movie 5$16,6553%14190$118$31,562,36510Weinstein / Dimension
9G.I. Joe: Retaliation$16,6185%170-66$98$122,141,30712Paramount
10Escape From Planet Earth$15,60652%151-31$103$56,716,57218Weinstein Company

Platform (1 — 99)

#TitleTue, Jun. 18 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$34,324-7%5--$6,865$285,7351A24
2The Kings of Summer$22,35016%6319$355$588,3953CBS Films
3Much Ado About Nothing (2013)$19,970-5%2318$868$429,7962Roadside Attractions
4Stories We Tell$11,23915%63-7$178$1,265,1766Roadside Attractions
5Kon-Tiki$10,260-2%70-5$147$1,232,9368Weinstein Company
6Born to Be Wild 3D$9,52234%300$317$22,816,706115Warner Bros. / IMAX
7To the Arctic 3D$8,68875%520$167$12,819,89061Warner Bros. / IMAX
8The Place Beyond the Pines$6,57319%76-58$86$21,342,28912Focus
9Pain and Gain$4,94814%70-105$71$49,299,8648Paramount
10Lost and Found in Armenia$3,379-19%2-7$1,690$90,2392High Top Releasing
11The Sapphires$3,20428%39-16$82$2,331,44313Weinstein Company
12Scatter My Ashes at Bergdorf's$2,64516%14-15$189$478,5437eOne Films US
13Quartet$2,028-92%25-89$81$18,364,41323Weinstein Company
14We Steal Secrets: The Story of WikiLeaks$1,98811%11-14$181$162,7084Focus World
15Wish You Were Here (2013)$81277%6-5$135$42,2232eOne Films US
16Tiger Eyes$71375%6-11$119$22,8382Freestyle Releasing
17Not Today$63949%7-12$91$292,89410Freestyle Releasing
18From Up on Poppy Hill$46021%100$46$1,001,71914GKIDS
19The Stroller Strategy$34913%1--$349$2,4581Rialto Premieres
20Camp (2013)$31445%2--$157$324,15917Freestyle Releasing