Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Thu, Jun. 20 2013

Wide (1000+)

#TitleThu, Jun. 20 2013LocationsAvg.TotalWks.Dist.
1Man of Steel$7,011,050-22%4,2070$1,667$168,790,9471Warner Bros.
2This Is The End$2,100,792-27%3,0550$688$44,791,5241Sony / Columbia
3Now You See Me$1,196,175-18%3,08262$388$86,580,9763Lionsgate / Summit
4Fast & Furious 6$759,375-22%3,375-396$225$223,687,4704Universal
5The Internship$733,984-26%3,39933$216$34,939,5052Fox
6Epic$726,830-18%3,151-239$231$99,255,1254Fox
7The Purge$711,290-28%2,59155$275$56,016,4452Universal
8Star Trek Into Darkness$522,864-17%2,331-821$224$213,610,9165Paramount
9After Earth$348,408-29%2,432-969$143$56,442,2093Sony / Columbia
10Iron Man 3$275,788-13%1,649-544$167$400,945,2227Disney
11The Hangover Part III$239,196-25%1,901-1341$126$109,296,4684Warner Bros.
12The Great Gatsby (2013)$212,053-18%1,175-985$180$140,998,1036Warner Bros.

Limited (100 — 999)

#TitleThu, Jun. 20 2013LocationsAvg.TotalWks.Dist.
1The Croods$102,088-2%368-16$277$183,062,62513Fox / DreamWorks Animation
2Mud$60,301-16%405-175$149$19,895,3158Roadside Attractions
342 (2013)$51,450-16%44474$116$93,946,30610Warner Bros.
4The East$28,725-15%11574$250$842,9413Fox Searchlight
5Oblivion (2013)$27,20511%258-40$105$88,885,0559Universal
6Olympus Has Fallen$18,216-9%201-35$91$98,466,39513FilmDistrict
7The Big Wedding$17,36511%16573$105$21,541,1678Lionsgate
8G.I. Joe: Retaliation$15,013-7%170-66$88$122,172,50112Paramount
9Scary Movie 5$13,021-15%14190$92$31,590,68410Weinstein / Dimension
10Escape From Planet Earth$11,826-5%151-31$78$56,740,86418Weinstein Company

Platform (1 — 99)

#TitleThu, Jun. 20 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$23,342-27%5--$4,668$341,2411A24
2Much Ado About Nothing (2013)$20,088-12%2318$873$472,5952Roadside Attractions
3The Kings of Summer$19,589-13%6319$311$630,6083CBS Films
4Stories We Tell$11,848-2%63-7$188$1,289,1456Roadside Attractions
5Kon-Tiki$10,991-8%70-5$157$1,255,9158Weinstein Company
6To the Arctic 3D$6,744-5%520$130$12,833,73861Warner Bros. / IMAX
7Born to Be Wild 3D$6,4773%300$216$22,829,450115Warner Bros. / IMAX
8The Place Beyond the Pines$4,979-23%76-57$66$21,353,72112Focus
9Pain and Gain$4,569-8%70-105$65$49,309,4218Paramount
10The Sapphires$4,265-18%39-16$109$2,340,88913Weinstein Company
11Scatter My Ashes at Bergdorf's$2,91417%14-15$208$483,9447eOne Films US
12Quartet$2,33316%25-89$93$18,368,76423Weinstein Company
13Lost and Found in Armenia$2,117-29%2-7$1,059$95,3302High Top Releasing
14We Steal Secrets: The Story of WikiLeaks$1,725-5%11-14$157$166,2434Focus World
15Assaulted: Civil Rights Under Fire$1,624--17--$96$1,6240High Top Releasing
16Tiger Eyes$567-31%6-11$95$24,2212Freestyle Releasing
17Wish You Were Here (2013)$457-20%6-5$76$43,2492eOne Films US
18From Up on Poppy Hill$398-49%100$40$1,002,89214GKIDS
19Camp (2013)$354107%2--$177$324,68417Freestyle Releasing
20Not Today$317-31%7-12$45$293,67010Freestyle Releasing
21The Stroller Strategy$31141%1--$311$2,9901Rialto Premieres