Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Jun. 24 2013

Wide (1000+)

#TitleMon, Jun. 24 2013LocationsAvg.TotalWks.Dist.
1Monsters University$11,019,202-53%4,004--$2,752$93,448,6711Disney
2World War Z$7,675,366-59%3,607--$2,128$74,087,2001Paramount
3Man of Steel$4,537,163-64%4,2070$1,078$214,615,3162Warner Bros.
4This Is The End$1,987,753-54%3,0550$651$60,069,9192Sony / Columbia
5Now You See Me$1,106,016-54%2,823-259$392$95,562,9944Lionsgate / Summit
6Fast & Furious 6$567,995-60%2,417-958$235$229,186,1505Universal
7The Purge$506,230-51%2,201-390$230$60,110,3053Universal
8The Internship$462,412-53%1,916-1483$241$38,802,2783Fox
9Star Trek Into Darkness$392,326-60%1,565-766$251$217,169,9516Paramount
10Epic$246,953-55%1,994-1157$124$101,295,4535Fox
11After Earth$127,112-56%1,166-1266$109$57,509,3524Sony / Columbia

Limited (100 — 999)

#TitleMon, Jun. 24 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$304,164-48%650645$468$2,647,3082A24
2Iron Man 3$208,423-60%924-725$226$403,366,2278Disney
3Much Ado About Nothing (2013)$91,843-61%206183$446$1,317,2823Roadside Attractions
4The Great Gatsby (2013)$89,243-55%362-813$247$141,689,7567Warner Bros.
5The Hangover Part III$81,453-55%530-1371$154$110,095,2255Warner Bros.
6The Croods$80,902-48%324-44$250$183,647,42714Fox / DreamWorks Animation
7The East$42,586-63%19580$218$1,250,6284Fox Searchlight
842 (2013)$39,189-48%325-119$121$94,244,62811Warner Bros.
9Mud$38,410-61%213-192$180$20,244,7789Roadside Attractions
10Oblivion (2013)$20,005-50%201-57$100$89,041,74010Universal
11Olympus Has Fallen$17,585-56%177-24$99$98,610,24214FilmDistrict
12The Big Wedding$13,297-40%141-24$94$21,627,1689Lionsgate
13Scary Movie 5$12,972-49%134-7$97$31,686,63911Weinstein / Dimension
14G.I. Joe: Retaliation$12,727-56%139-31$92$122,275,78313Paramount
15Escape From Planet Earth$8,367-42%138-13$61$56,792,61319Weinstein Company

Platform (1 — 99)

#TitleMon, Jun. 24 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$17,392-60%652$268$778,5124CBS Films
2Kon-Tiki$7,329-53%53-17$138$1,309,5429Weinstein Company
3Born to Be Wild 3D$6,85597%300$229$22,855,166116Warner Bros. / IMAX
4To the Arctic 3D$5,4778%520$105$12,863,92662Warner Bros. / IMAX
5Stories We Tell$5,423-61%33-30$164$1,336,8767Roadside Attractions
6The Place Beyond the Pines$4,131-55%53-23$78$21,387,42913Focus
7The Sapphires$3,958-38%29-10$136$2,364,19514Weinstein Company
8Girl Rising$3,33030%16--$208$1,424,25716Gathr Films
9Pain and Gain$3,248-57%50-20$65$49,336,9929Paramount
10Quartet$3,178-32%294$110$18,384,96524Weinstein Company
11Unfinished Song$3,156-61%2--$1,578$28,8841Weinstein Company
12Lost and Found in Armenia$1,946-17%1-1$1,946$104,8803High Top Releasing
13Scatter My Ashes at Bergdorf's$867-71%8-6$108$491,1778eOne Films US
14Made in Cleveland$720-18%5--$144$7,7311Striped Entertainment
15Tiger Eyes$484297%2-4$242$25,6473Freestyle Releasing
16Wish You Were Here (2013)$205-63%3-3$68$45,4623eOne Films US
17Not Today$178-83%3-4$59$297,07711Freestyle Releasing
18Assaulted: Civil Rights Under Fire$133-92%17--$8$6,3271High Top Releasing