Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Jun. 27 2013

Wide (1000+)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1Monsters University$9,492,291-5%4,004--$2,371$124,825,4481Disney
2World War Z$5,627,751-10%3,607--$1,560$93,922,2941Paramount
3Man of Steel$3,915,288-5%4,2070$931$227,840,1062Warner Bros.
4This Is The End$1,742,936-7%3,0550$571$65,981,0092Sony / Columbia
5Now You See Me$1,057,974-11%2,823-259$375$99,180,5914Lionsgate / Summit
6Fast & Furious 6$495,485-11%2,417-958$205$230,902,7705Universal
7Star Trek Into Darkness$397,016-4%1,565-766$254$218,460,8676Paramount
8The Purge$396,180-18%2,201-390$180$61,562,7203Universal
9The Internship$395,657-22%1,916-1483$207$40,280,0863Fox
10Epic$293,3034%1,994-1157$147$102,189,5255Fox
11After Earth$118,300-12%1,166-1266$101$57,924,0704Sony / Columbia

Limited (100 — 999)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$243,531-13%650645$375$3,513,3052A24
2Iron Man 3$209,010-5%924-725$226$404,032,0568Disney
3Much Ado About Nothing (2013)$100,5233%206183$488$1,617,7483Roadside Attractions
4The Croods$94,9210%324-44$293$183,952,27014Fox / DreamWorks Animation
5The Great Gatsby (2013)$94,345-4%362-813$261$141,988,6767Warner Bros.
6The Hangover Part III$80,495-10%530-1371$152$110,360,4295Warner Bros.
742 (2013)$46,2087%325-119$142$94,380,42811Warner Bros.
8The East$42,465-3%19580$218$1,385,0644Fox Searchlight
9Mud$36,453-10%213-192$171$20,364,9259Roadside Attractions
10Oblivion (2013)$22,1459%201-57$110$89,107,23510Universal
11Olympus Has Fallen$18,746-1%177-24$106$98,667,85214FilmDistrict
12G.I. Joe: Retaliation$15,43610%139-31$111$122,321,57113Paramount
13The Big Wedding$13,676-1%141-24$97$21,669,8619Lionsgate
14Scary Movie 5$13,1657%134-7$98$31,725,73511Weinstein / Dimension
15Escape From Planet Earth$9,1092%138-13$66$56,822,05919Weinstein Company

Platform (1 — 99)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$20,9296%652$322$840,6304CBS Films
2Kon-Tiki$8,288-2%53-17$156$1,334,6399Weinstein Company
3Stories We Tell$7,87421%33-30$239$1,357,1417Roadside Attractions
4To the Arctic 3D$7,193-17%520$138$12,888,94462Warner Bros. / IMAX
5Born to Be Wild 3D$6,199-7%300$207$22,876,258116Warner Bros. / IMAX
6Girl Rising$6,110--16--$382$1,435,23716Gathr Films
7The Place Beyond the Pines$4,541-18%53-23$86$21,403,51913Focus
8The Sapphires$3,551-31%29-10$122$2,378,08414Weinstein Company
9Pain and Gain$3,533-17%50-20$71$49,349,1899Paramount
10Unfinished Song$3,244-19%2--$1,622$39,5671Weinstein Company
11Lost and Found in Armenia$2,11721%1-1$2,117$95,3303High Top Releasing
12Quartet$1,76018%294$61$18,390,11724Weinstein Company
13Scatter My Ashes at Bergdorf's$714-12%8-6$89$493,4708eOne Films US
14Tiger Eyes$581125%2-4$291$26,6683Freestyle Releasing
15Wish You Were Here (2013)$496167%3-3$165$46,3473eOne Films US
16Made in Cleveland$330-1%5--$66$8,7981Striped Entertainment
17Not Today$20117%3-4$67$297,58711Freestyle Releasing
18Assaulted: Civil Rights Under Fire$81-40%170$5$6,6321High Top Releasing