Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Jul. 1 2013

Wide (1000+)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Monsters University$7,898,760-42%4,0040$1,973$178,331,9532Disney
2The Heat$5,325,789-51%3,181--$1,674$44,440,8321Fox
3World War Z$4,387,159-52%3,6070$1,216$128,084,0782Paramount
4White House Down$3,053,125-54%3,222--$948$27,905,3831Sony / Columbia
5Man of Steel$3,044,020-52%4,131-76$737$251,621,6163Warner Bros.
6This Is The End$1,520,670-46%2,710-345$561$76,202,5063Sony / Columbia
7Now You See Me$939,335-45%2,564-259$366$105,732,1935Lionsgate / Summit
8Star Trek Into Darkness$354,877-49%1,035-530$343$220,945,9477Paramount
9Fast & Furious 6$348,750-53%1,550-867$225$233,700,5156Universal
10The Internship$241,154-43%1,008-908$239$41,952,9504Fox
11The Purge$196,350-42%1,122-1079$175$62,987,6654Universal

Limited (100 — 999)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$163,901-53%540-384$304$405,557,1069Disney
2Epic$161,060-33%774-1220$208$103,171,1936Fox
3The Bling Ring$155,217-42%630-20$246$4,505,5673A24
4The Croods$86,912-37%307-17$283$184,506,35315Fox / DreamWorks Animation
5Much Ado About Nothing (2013)$80,268-55%22216$362$2,273,8344Roadside Attractions
6The Great Gatsby (2013)$67,297-46%255-107$264$142,443,3648Warner Bros.
7After Earth$51,077-49%331-835$154$58,298,4445Sony / Columbia
8The Hangover Part III$46,843-54%277-253$169$110,754,1786Warner Bros.
9The East$32,718-58%185-10$177$1,673,2865Fox Searchlight
10Mud$30,351-52%168-45$181$20,600,50510Roadside Attractions
1142 (2013)$29,536-44%252-73$117$94,595,29412Warner Bros.
12Olympus Has Fallen$15,413-51%165-12$93$98,785,63315FilmDistrict
13G.I. Joe: Retaliation$12,008-52%118-21$102$122,412,47414Paramount
14Scary Movie 5$11,460-69%122-12$94$31,825,53112Weinstein / Dimension
15The Big Wedding$5,792-90%101-40$57$21,805,33410Lionsgate
16Escape From Planet Earth$5,723-40%101-37$57$56,858,20720Weinstein Company

Platform (1 — 99)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Ghanchakkar$13,759-64%89--$155$157,3751UTV Motion Pictures
2The Kings of Summer$12,478-53%48-17$260$937,6565CBS Films
3Unfinished Song$11,857-61%1917$624$143,6802Weinstein Company
4Copperhead$10,816-39%59--$183$66,4411Brainstorm Media
5To the Arctic 3D$4,541-55%520$87$12,932,55963Warner Bros. / IMAX
6The Sapphires$4,436-15%18-11$246$2,397,51815Weinstein Company
7Born to Be Wild 3D$4,105-17%300$137$22,900,974117Warner Bros. / IMAX
8Kon-Tiki$3,969-61%34-19$117$1,366,60310Weinstein Company
9Stories We Tell$3,749-59%23-10$163$1,389,0938Roadside Attractions
10Redemption (2013)$3,233-55%19--$170$23,2101Roadside Attractions
11Lost and Found in Armenia$1,937-13%21$969$119,1284High Top Releasing
12Pain and Gain$1,817-51%26-24$70$49,361,79010Paramount
13Not Today$1,155-75%52$231$310,70512Freestyle Releasing
14Un Flic (2013 re-issue)$785-57%1--$785$33,14611Rialto Pictures
15Scatter My Ashes at Bergdorf's$376-80%6-2$63$498,2589eOne Films US
16Made in Cleveland$180-57%3-2$60$10,0542Striped Entertainment
17Tiger Eyes$128--1-1$128$26,7964Freestyle Releasing
18Detention of the Dead$73-29%2--$37$1,4061Anchor Bay Films
19The Stroller Strategy$37-35%1--$37$3,2923Rialto Premieres