Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 2 2013

Wide (1000+)

#TitleTue, Jul. 2 2013LocationsAvg.TotalWks.Dist.
1Monsters University$7,573,068-4%4,0040$1,891$185,905,0212Disney
2The Heat$5,382,4371%3,181--$1,692$49,823,2691Fox
3World War Z$4,106,417-6%3,6070$1,138$132,190,4952Paramount
4White House Down$2,922,546-4%3,222--$907$30,827,9291Sony / Columbia
5Man of Steel$2,784,230-9%4,131-76$674$254,405,8463Warner Bros.
6This Is The End$1,236,408-19%2,710-345$456$77,438,9143Sony / Columbia
7Now You See Me$742,501-21%2,564-259$290$106,474,6945Lionsgate / Summit
8Fast & Furious 6$278,985-20%1,550-867$180$233,979,5006Universal
9Star Trek Into Darkness$262,982-26%1,035-530$254$221,208,9297Paramount
10The Internship$173,459-28%1,008-908$172$42,126,4094Fox
11The Purge$129,030-34%1,122-1079$115$63,116,6954Universal

Limited (100 — 999)

#TitleTue, Jul. 2 2013LocationsAvg.TotalWks.Dist.
1Epic$159,986-1%774-1220$207$103,331,1796Fox
2The Bling Ring$135,017-13%630-20$214$4,640,5843A24
3Iron Man 3$129,165-21%540-384$239$405,686,2719Disney
4The Croods$104,81021%307-17$341$184,611,16315Fox / DreamWorks Animation
5Much Ado About Nothing (2013)$77,151-4%22216$348$2,350,9854Roadside Attractions
6The Great Gatsby (2013)$62,586-7%255-107$245$142,505,9508Warner Bros.
7After Earth$52,8533%331-835$160$58,351,2975Sony / Columbia
8The Hangover Part III$33,748-28%277-253$122$110,787,9266Warner Bros.
942 (2013)$33,38013%252-73$132$94,628,67412Warner Bros.
10The East$33,1021%185-10$179$1,706,3885Fox Searchlight
11Mud$27,777-8%168-45$165$20,628,28210Roadside Attractions
12Olympus Has Fallen$16,6318%165-12$101$98,802,26415FilmDistrict
13G.I. Joe: Retaliation$12,1761%118-21$103$122,424,65014Paramount
14Scary Movie 5$11,5541%122-12$95$31,837,08512Weinstein / Dimension
15Escape From Planet Earth$8,06341%101-37$80$56,866,27020Weinstein Company
16The Big Wedding$6,51312%101-40$64$21,811,84710Lionsgate

Platform (1 — 99)

#TitleTue, Jul. 2 2013LocationsAvg.TotalWks.Dist.
1Ghanchakkar$15,41712%89--$173$172,7921UTV Motion Pictures
2The Kings of Summer$14,27414%48-17$297$951,9305CBS Films
3Unfinished Song$12,0912%1917$636$155,7712Weinstein Company
4Copperhead$9,437-13%59--$160$75,8781Brainstorm Media
5To the Arctic 3D$6,35440%520$122$12,938,91363Warner Bros. / IMAX
6Kon-Tiki$4,61916%34-19$136$1,371,22210Weinstein Company
7Born to Be Wild 3D$3,987-3%300$133$22,904,961117Warner Bros. / IMAX
8Stories We Tell$3,9295%23-10$171$1,393,0228Roadside Attractions
9The Sapphires$3,569-20%18-11$198$2,401,08715Weinstein Company
10Redemption (2013)$2,669-17%19--$140$25,8791Roadside Attractions
11Pain and Gain$1,619-11%26-24$62$49,363,40910Paramount
12Not Today$1,050-9%52$210$311,75512Freestyle Releasing
13Un Flic (2013 re-issue)$710-10%1--$710$33,85611Rialto Pictures
14Lost and Found in Armenia$586-70%21$293$119,7144High Top Releasing
15Scatter My Ashes at Bergdorf's$292-22%6-2$49$498,5509eOne Films US
16Made in Cleveland$22223%3-2$74$10,2762Striped Entertainment
17Tiger Eyes$19048%1-1$190$26,9864Freestyle Releasing
18Assaulted: Civil Rights Under Fire$80--1-16$80$6,8612High Top Releasing
19Detention of the Dead$42-42%2--$21$1,4481Anchor Bay Films
20The Stroller Strategy$26-30%1--$26$3,3183Rialto Premieres