Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jul. 3 2013

Wide (1000+)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$35,010,665--3,956--$8,850$35,010,6650Universal
2The Lone Ranger$9,651,118--3,904--$2,472$9,651,1180Disney
3Monsters University$5,404,009-29%3,739-265$1,445$191,309,0302Disney
4The Heat$5,268,590-2%3,181--$1,656$55,091,8591Fox
5World War Z$4,034,822-2%3,405-202$1,185$136,225,3172Paramount
6White House Down$2,666,733-9%3,222--$828$33,494,6621Sony / Columbia
7Man of Steel$2,353,137-15%2,965-1242$794$256,758,9833Warner Bros.
8This Is The End$1,224,149-1%2,104-951$582$78,663,0633Sony / Columbia
9Now You See Me$497,591-33%1,606-1217$310$106,972,2855Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$4,773,916--876--$5,450$4,773,9160Lionsgate / Summit
2Fast & Furious 6$222,950-20%686-1731$325$234,202,4506Universal
3Star Trek Into Darkness$222,447-15%660-905$337$221,431,3767Paramount
4Iron Man 3$120,249-7%294-630$409$405,806,5209Disney
5Much Ado About Nothing (2013)$103,09034%22216$464$2,454,0754Roadside Attractions
6Epic$99,543-38%341-1653$292$103,430,7226Fox
7The Internship$81,287-53%367-1549$221$42,207,6964Fox
8The Croods$80,581-23%288-36$280$184,691,74415Fox / DreamWorks Animation
9The Bling Ring$77,355-43%159-491$487$4,717,9403A24
10After Earth$67,23127%270-896$249$58,418,5285Sony / Columbia
11The Purge$57,760-55%361-1840$160$63,174,4554Universal
12The Hangover Part III$53,79159%338-192$159$110,841,7176Warner Bros.
13The Great Gatsby (2013)$51,530-18%185-177$279$142,557,4808Warner Bros.
14The East$35,5007%122-73$291$1,741,8885Fox Searchlight
15Mud$24,901-10%168-45$148$20,653,18310Roadside Attractions
1642 (2013)$24,809-26%182-143$136$94,653,48312Warner Bros.
17Pain and Gain$17,100956%170120$101$49,380,50910Paramount
18Olympus Has Fallen$13,037-22%165-12$79$98,815,30115FilmDistrict
19Scary Movie 5$7,074-39%122-12$58$31,844,15912Weinstein / Dimension
20Escape From Planet Earth$4,463-45%101-37$44$56,870,73320Weinstein Company
21The Big Wedding$2,915-55%101-40$29$21,814,76210Lionsgate

Platform (1 — 99)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$13,607-5%48-17$283$965,5375CBS Films
2Unfinished Song$12,6234%1917$664$168,3942Weinstein Company
3Ghanchakkar$8,092-48%89--$91$180,8841UTV Motion Pictures
4Copperhead$7,860-17%59--$133$83,7381Brainstorm Media
5G.I. Joe: Retaliation$7,286-40%85-54$86$122,431,93614Paramount
6Born to Be Wild 3D$5,21431%300$174$22,910,175117Warner Bros. / IMAX
7Stories We Tell$4,93826%23-10$215$1,397,9608Roadside Attractions
8To the Arctic 3D$4,654-27%520$90$12,943,56763Warner Bros. / IMAX
9Kon-Tiki$3,966-14%34-19$117$1,375,18810Weinstein Company
10The Sapphires$3,176-11%18-11$176$2,404,26315Weinstein Company
11Redemption (2013)$1,717-36%19--$90$27,5961Roadside Attractions
12Un Flic (2013 re-issue)$1,526115%1--$1,526$35,38211Rialto Pictures
13Scatter My Ashes at Bergdorf's$55991%6-2$93$499,1099eOne Films US
14Not Today$480-54%52$96$312,23512Freestyle Releasing
15Lost and Found in Armenia$240-59%21$120$119,9544High Top Releasing
16Detention of the Dead$158276%2--$79$1,6061Anchor Bay Films
17The Stroller Strategy$56115%1--$56$3,3743Rialto Premieres