'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Wed, Jul. 3 2013

Wide (1000+)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$35,010,665--3,956--$8,850$35,010,6650Universal
2The Lone Ranger$9,651,118--3,904--$2,472$9,651,1180Disney
3Monsters University$5,404,009-29%3,739-265$1,445$191,309,0302Disney
4The Heat$5,268,590-2%3,181--$1,656$55,091,8591Fox
5World War Z$4,034,822-2%3,405-202$1,185$136,225,3172Paramount
6White House Down$2,666,733-9%3,222--$828$33,494,6621Sony / Columbia
7Man of Steel$2,353,137-15%2,965-1242$794$256,758,9833Warner Bros.
8This Is The End$1,224,149-1%2,104-951$582$78,663,0633Sony / Columbia
9Now You See Me$497,591-33%1,606-1217$310$106,972,2855Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$4,773,916--876--$5,450$4,773,9160Lionsgate / Summit
2Fast & Furious 6$222,950-20%686-1731$325$234,202,4506Universal
3Star Trek Into Darkness$222,447-15%660-905$337$221,431,3767Paramount
4Iron Man 3$120,249-7%294-630$409$405,806,5209Disney
5Much Ado About Nothing (2013)$103,09034%22216$464$2,454,0754Roadside Attractions
7The Internship$81,287-53%367-1549$221$42,207,6964Fox
8The Croods$80,581-23%288-36$280$184,691,74415Fox / DreamWorks Animation
9The Bling Ring$77,355-43%159-491$487$4,717,9403A24
10After Earth$67,23127%270-896$249$58,418,5285Sony / Columbia
11The Purge$57,760-55%361-1840$160$63,174,4554Universal
12The Hangover Part III$53,79159%338-192$159$110,841,7176Warner Bros.
13The Great Gatsby (2013)$51,530-18%185-177$279$142,557,4808Warner Bros.
14The East$35,5007%122-73$291$1,741,8885Fox Searchlight
15Mud$24,901-10%168-45$148$20,653,18310Roadside Attractions
1642 (2013)$24,809-26%182-143$136$94,653,48312Warner Bros.
17Pain and Gain$17,100956%170120$101$49,380,50910Paramount
18Olympus Has Fallen$13,037-22%165-12$79$98,815,30115FilmDistrict
19Scary Movie 5$7,074-39%122-12$58$31,844,15912Weinstein / Dimension
20Escape From Planet Earth$4,463-45%101-37$44$56,870,73320Weinstein Company
21The Big Wedding$2,915-55%101-40$29$21,814,76210Lionsgate

Platform (1 — 99)

#TitleWed, Jul. 3 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$13,607-5%48-17$283$965,5375CBS Films
2Unfinished Song$12,6234%1917$664$168,3942Weinstein Company
3Ghanchakkar$8,092-48%89--$91$180,8841UTV Motion Pictures
4Copperhead$7,860-17%59--$133$83,7381Brainstorm Media
5G.I. Joe: Retaliation$7,286-40%85-54$86$122,431,93614Paramount
6Born to Be Wild 3D$5,21431%300$174$22,910,175117Warner Bros. / IMAX
7Stories We Tell$4,93826%23-10$215$1,397,9608Roadside Attractions
8To the Arctic 3D$4,654-27%520$90$12,943,56763Warner Bros. / IMAX
9Kon-Tiki$3,966-14%34-19$117$1,375,18810Weinstein Company
10The Sapphires$3,176-11%18-11$176$2,404,26315Weinstein Company
11Redemption (2013)$1,717-36%19--$90$27,5961Roadside Attractions
12Un Flic (2013 re-issue)$1,526115%1--$1,526$35,38211Rialto Pictures
13Scatter My Ashes at Bergdorf's$55991%6-2$93$499,1099eOne Films US
14Not Today$480-54%52$96$312,23512Freestyle Releasing
15Lost and Found in Armenia$240-59%21$120$119,9544High Top Releasing
16Detention of the Dead$158276%2--$79$1,6061Anchor Bay Films
17The Stroller Strategy$56115%1--$56$3,3743Rialto Premieres