Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Jul. 5 2013

Wide (1000+)

#TitleFri, Jul. 5 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$30,477,12524%3,997--$7,625$90,034,7701Universal
2The Lone Ranger$10,608,3148%3,904--$2,717$30,112,4751Disney
3The Heat$8,593,46534%3,1843$2,699$70,088,7532Fox
4Monsters University$7,202,01338%3,739-265$1,926$203,739,6453Disney
5World War Z$6,388,01847%3,316-291$1,926$146,968,6933Paramount
6White House Down$4,615,81331%3,2220$1,433$41,622,5762Sony / Columbia
7Man of Steel$3,906,21030%2,905-1226$1,345$263,680,3634Warner Bros.
8This Is The End$2,035,80178%2,104-606$968$81,839,9544Sony / Columbia
9Now You See Me$964,79043%1,606-958$601$108,610,2026Lionsgate / Summit

Limited (100 — 999)

#TitleFri, Jul. 5 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$3,754,95045%876--$4,286$11,115,6541Lionsgate / Summit
2Star Trek Into Darkness$441,41837%565-470$781$222,195,9818Paramount
3Fast & Furious 6$379,45578%617-933$615$234,794,5657Universal
4Iron Man 3$179,50446%294-246$611$406,108,82310Disney
5Epic$177,23376%428-346$414$103,708,5667Fox
6The Internship$162,74171%379-629$429$42,465,5445Fox
7Much Ado About Nothing (2013)$139,155-9%170-52$819$2,746,8145Roadside Attractions
8After Earth$126,28647%270-61$468$58,630,9906Sony / Columbia
9The Purge$119,035113%256-866$465$63,349,4455Universal
10The Hangover Part III$115,48887%33861$342$111,019,0337Warner Bros.
11The Croods$115,06626%269-38$428$184,897,91216Fox / DreamWorks Animation
12The Bling Ring$109,68439%159-471$690$4,906,8604A24
13The Great Gatsby (2013)$92,68240%185-70$501$142,716,3009Warner Bros.
14Mud$53,29716%111-57$480$20,752,29711Roadside Attractions
15The East$50,324-15%102-83$493$1,851,1466Fox Searchlight
1642 (2013)$40,8117%182-70$224$94,732,47013Warner Bros.
17Pain and Gain$37,13571%170144$218$49,439,42411Paramount
18Olympus Has Fallen$19,7014%110-55$179$98,854,01316FilmDistrict

Platform (1 — 99)

#TitleFri, Jul. 5 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$175,863--19--$9,256$175,8631Fox Searchlight
2Unfinished Song$68,754156%7051$982$263,9743Weinstein Company
3The Kings of Summer$30,92738%513$606$1,018,8636CBS Films
4G.I. Joe: Retaliation$11,13510%63-55$177$122,453,22115Paramount
5Stories We Tell$10,21536%274$378$1,415,6869Roadside Attractions
6Kon-Tiki$7,67919%24-10$320$1,389,33511Weinstein Company
7Copperhead$7,412-33%15-44$494$102,2462Brainstorm Media
8Scary Movie 5$5,725-11%43-79$133$31,856,30713Weinstein / Dimension
9Ghanchakkar$5,029-33%30-59$168$193,4462UTV Motion Pictures
10The Sapphires$4,034-8%15-3$269$2,412,66616Weinstein Company
11Escape From Planet Earth$3,148-43%62-39$51$56,879,41221Weinstein Company
12Redemption (2013)$1,106-69%4-15$277$32,2532Roadside Attractions
13Scatter My Ashes at Bergdorf's$76788%2-4$384$500,28410eOne Films US
14Lost and Found in Armenia$205503%20$103$120,1935High Top Releasing
15Not Today$178-22%2-3$89$312,64113Freestyle Releasing