Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jul. 18 2013

Wide (1000+)

#TitleThu, Jul. 18 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$5,000,505-4%3,891-106$1,285$251,100,0352Universal
2Turbo$4,150,356-25%3,551--$1,169$9,702,7590Fox / DreamWorks Animation
3Grown Ups 2$3,827,861-8%3,491--$1,096$59,515,8761Sony / Columbia
4Pacific Rim$3,112,071-9%3,275--$950$52,280,2921Warner Bros.
5The Heat$1,736,981-10%2,995-189$580$119,967,4363Fox
6Monsters University$1,327,433-8%2,838-901$468$243,992,2544Disney
7The Lone Ranger$1,135,415-9%3,432-472$331$76,911,2432Disney
8World War Z$970,463-16%3,003-313$323$181,741,0674Paramount
9White House Down$597,905-26%2,566-656$233$66,052,6293Sony / Columbia
10Man of Steel$445,345-18%2,150-755$207$283,181,0875Warner Bros.
11This Is The End$294,676-28%1,394-710$211$93,250,0925Sony / Columbia

Limited (100 — 999)

#TitleThu, Jul. 18 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$370,033-6%89216$415$27,912,8002Lionsgate / Summit
2Now You See Me$105,581-28%850-756$124$113,974,6167Lionsgate / Summit
3Epic$85,6950%336-92$255$105,214,5728Fox
4Star Trek Into Darkness$77,894-10%403-162$193$224,733,7039Paramount
5Fast & Furious 6$59,570-3%322-295$185$236,798,9758Universal
6The Croods$50,6772%232-37$218$185,829,52317Fox / DreamWorks Animation
7Much Ado About Nothing (2013)$44,0633%138-32$319$3,687,2046Roadside Attractions
8After Earth$44,0384%238-32$185$59,558,6677Sony / Columbia
9The Internship$34,1051%198-181$172$43,356,8006Fox
10The Hangover Part III$29,533-1%265-73$111$111,770,2358Warner Bros.
11The Great Gatsby (2013)$26,8762%125-60$215$143,329,95410Warner Bros.
12The Purge$22,405-10%160-96$140$63,934,9356Universal
13Mud$18,921-7%1130$167$21,145,36212Roadside Attractions
14Pain and Gain$11,62115%150-20$77$49,706,45812Paramount
1542 (2013)$10,5594%105-77$101$94,968,02714Warner Bros.

Platform (1 — 99)

#TitleThu, Jul. 18 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$134,072-3%7960$1,697$2,392,2702Fox Searchlight
2Fruitvale Station$48,702-5%7--$6,957$592,2131Weinstein Company
3Unfinished Song$33,038-9%9121$363$914,2394Weinstein Company
4The Bling Ring$23,501-8%97-62$242$5,558,5915A24
5Escape From Planet Earth$13,9836%55-7$254$57,010,84222Weinstein Company
6Scary Movie 5$13,6585%33-10$414$32,011,72414Weinstein / Dimension
7The East$12,6023%67-35$188$2,173,8687Fox Searchlight
8The Kings of Summer$11,104-3%565$198$1,251,0187CBS Films
9Stories We Tell$3,2809%281$117$1,495,20710Roadside Attractions
10G.I. Joe: Retaliation$2,92314%41-22$71$122,523,06016Paramount
11Kon-Tiki$2,411-2%21-3$115$1,457,08012Weinstein Company
12Scatter My Ashes at Bergdorf's$2,1521394%20$1,076$513,34311eOne Films US
13The Sapphires$1,680-17%150$112$2,446,15717Weinstein Company
14Pawn Shop Chronicles$7511%15--$50$8,0881Anchor Bay Films
15Copperhead$67243%5-10$134$121,4323Brainstorm Media
16Revelation Road 2$37032%5--$74$4,8711Freestyle Releasing
17Not Today$133-13%1-1$133$317,69714Freestyle Releasing