Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jul. 21 2013

Wide (1000+)

#TitleSun, Jul. 21 2013LocationsAvg.TotalWks.Dist.
1The Conjuring$10,959,863-21%2,903--$3,775$41,855,3261Warner Bros. / New Line
2Despicable Me 2$7,410,800-26%3,820-183$1,940$276,006,3953Universal
3Turbo$6,177,242-27%3,806--$1,623$31,015,3841Fox / DreamWorks Animation
4Grown Ups 2$5,592,712-29%3,4910$1,602$79,388,0262Sony / Columbia
5Pacific Rim$4,920,897-23%3,28510$1,498$68,282,5232Warner Bros.
6Red 2$4,806,655-30%3,016--$1,594$18,048,4221Lionsgate / Summit
7R.I.P.D.$3,265,540-29%2,852--$1,145$12,691,4151Universal
8The Heat$2,614,826-32%2,689-439$972$129,271,2244Fox
9Monsters University$1,554,750-24%2,186-956$711$249,114,1325Disney
10World War Z$1,533,955-27%2,066-937$742$186,932,6085Paramount
11The Lone Ranger$1,261,841-30%2,273-1631$555$81,291,2903Disney
12White House Down$664,026-35%1,454-1112$457$68,452,8754Sony / Columbia
13Man of Steel$570,094-23%1,050-1100$543$285,000,4746Warner Bros.

Limited (100 — 999)

#TitleSun, Jul. 21 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$617,601-36%304225$2,032$4,592,8923Fox Searchlight
2Kevin Hart: Let Me Explain$541,420-35%748-144$724$29,947,0173Lionsgate / Summit
3This Is The End$342,899-29%622-772$551$94,429,9136Sony / Columbia
4Girl Most Likely$188,295-33%351--$536$694,4771Roadside Attractions
5Now You See Me$120,779-34%333-517$363$114,410,7088Lionsgate / Summit
6Star Trek Into Darkness$112,552-31%250-153$450$225,120,96610Paramount
7Epic$109,165-29%319-33$342$105,595,2019Fox
8The Great Gatsby (2013)$102,021-22%302177$338$143,664,02811Warner Bros.
9Fast & Furious 6$93,465-28%279-113$335$237,121,2259Universal
10The Internship$62,561-33%202-31$310$43,582,1227Fox
11After Earth$62,122-21%189-49$329$59,755,0508Sony / Columbia
12The Croods$61,850-27%212-31$292$186,039,19618Fox / DreamWorks Animation
13The Purge$40,555-17%156-23$260$64,064,4107Universal
14The Hangover Part III$35,744-19%202-63$177$111,883,4479Warner Bros.

Platform (1 — 99)

#TitleSun, Jul. 21 2013LocationsAvg.TotalWks.Dist.
1Fruitvale Station$224,982-21%3427$6,617$1,331,6972Weinstein Company
2Much Ado About Nothing (2013)$43,944-29%95-43$463$3,832,5097Roadside Attractions
3Unfinished Song$41,490-41%88-3$471$1,070,5465Weinstein Company
4Mud$26,356-39%77-36$342$21,240,34213Roadside Attractions
5The Bling Ring$21,242-24%38-59$559$5,628,6116A24
6The Kings of Summer$12,079-21%35-21$345$1,290,2228CBS Films
7The East$10,384-33%31-40$335$2,209,5238Fox Searchlight
8Pain and Gain$9,575-19%70-80$137$49,735,74013Paramount
942 (2013)$9,242-29%85-20$109$95,001,34315Warner Bros.
10Copperhead$7,112-22%3631$198$145,2794Brainstorm Media
11Stories We Tell$6,659-15%22-6$303$1,516,40511Roadside Attractions
12Kon-Tiki$3,200-17%9-12$356$1,467,13813Weinstein Company
13The Sapphires$1,04921%10-5$105$2,448,45518Weinstein Company
14Scary Movie 5$842-23%8-25$105$32,014,28915Weinstein / Dimension
15Scatter My Ashes at Bergdorf's$771-69%41$193$516,71912eOne Films US
16Escape From Planet Earth$282-42%7-48$40$57,011,84723Weinstein Company
17Not Today$12-83%10$12$317,90315Freestyle Releasing