Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jul. 24 2013

Wide (1000+)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1The Conjuring$4,517,407-19%2,903--$1,556$57,512,2491Warner Bros. / New Line
2Despicable Me 2$3,361,405-23%3,820-71$880$287,179,7003Universal
3Turbo$2,604,547-26%3,806255$684$39,854,1161Fox / DreamWorks Animation
4Grown Ups 2$2,431,053-25%3,4910$696$87,809,5122Sony / Columbia
5Pacific Rim$1,902,467-23%3,28510$579$74,715,6272Warner Bros.
6Red 2$1,768,764-25%3,016--$586$24,077,2281Lionsgate / Summit
7R.I.P.D.$1,311,920-28%2,852--$460$17,283,1351Universal
8The Heat$1,227,300-16%2,689-306$456$133,169,9794Fox
9Monsters University$837,117-19%2,186-652$383$251,777,3755Disney
10World War Z$695,384-21%2,066-937$337$189,224,4285Paramount
11The Lone Ranger$569,085-16%2,273-1159$250$83,106,8013Disney
12White House Down$307,639-16%1,454-1112$212$69,430,1204Sony / Columbia
13Man of Steel$252,156-21%1,050-1100$240$285,827,0106Warner Bros.

Limited (100 — 999)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$251,654-10%304225$828$5,362,2133Fox Searchlight
2Kevin Hart: Let Me Explain$180,419-20%748-144$241$30,583,4073Lionsgate / Summit
3This Is The End$161,752-20%622-772$260$94,967,3456Sony / Columbia
4Girl Most Likely$82,142-6%351--$234$946,4951Roadside Attractions
5Now You See Me$75,591-7%333-517$227$114,629,8508Lionsgate / Summit
6Epic$71,229-11%319-17$223$105,808,3089Fox
7Star Trek Into Darkness$58,095-8%250-153$232$225,297,50710Paramount
8The Great Gatsby (2013)$56,034-11%302177$186$143,834,05311Warner Bros.
9Fast & Furious 6$46,035-8%279-43$165$237,260,7259Universal
10The Croods$43,592-6%212-20$206$186,163,26518Fox / DreamWorks Animation
11The Internship$34,039-11%2024$169$43,687,5537Fox
12The Purge$20,280-7%156-4$130$64,129,1507Universal
13The Hangover Part III$16,154-8%202-63$80$111,933,6049Warner Bros.

Platform (1 — 99)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1Fruitvale Station$84,5020%3427$2,485$1,592,1922Weinstein Company
2Much Ado About Nothing (2013)$23,3831%95-43$246$3,897,9247Roadside Attractions
3Unfinished Song$20,671-7%88-3$235$1,131,6855Weinstein Company
4Mud$13,066-5%77-36$170$21,280,52613Roadside Attractions
5The Bling Ring$12,469-2%38-59$328$5,664,5876A24
6The Kings of Summer$5,824-16%35-21$166$1,308,7618CBS Films
7Stories We Tell$4,536-16%22-6$206$1,530,40311Roadside Attractions
8Pain and Gain$4,420-1%70-80$63$49,749,07113Paramount
942 (2013)$4,331-10%85-20$51$95,015,10215Warner Bros.
10The East$4,133-9%31-36$133$2,221,3868Fox Searchlight
11Copperhead$3,3141%3631$92$155,1584Brainstorm Media
12Kon-Tiki$1,5535%9-12$173$1,471,37013Weinstein Company
13Scatter My Ashes at Bergdorf's$780104%42$195$518,20212eOne Films US
14The Sapphires$7089%10-5$71$2,450,21918Weinstein Company
15Escape From Planet Earth$39159%7-48$56$57,012,67823Weinstein Company
16Scary Movie 5$38717%8-25$48$32,015,38615Weinstein / Dimension
17Not Today$6350%10$63$318,05415Freestyle Releasing