Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Mon, Jul. 29 2013

Wide (1000+)

#TitleMon, Jul. 29 2013LocationsAvg.TotalWks.Dist.
1The Wolverine$5,548,959-61%3,924--$1,414$58,662,7111Fox
2The Conjuring$2,904,987-55%3,022119$961$86,850,0042Warner Bros. / New Line
3Despicable Me 2$2,276,780-56%3,476-344$655$309,089,5004Universal
4Turbo$1,763,031-58%3,8093$463$57,946,2762Fox / DreamWorks Animation
5Grown Ups 2$1,556,855-53%3,258-233$478$103,321,4373Sony / Columbia
6Red 2$1,037,207-62%3,0160$344$36,048,7602Lionsgate / Summit
7Pacific Rim$1,018,150-58%2,602-683$391$85,207,7153Warner Bros.
8R.I.P.D.$854,985-52%2,850-2$300$25,420,4902Universal
9The Heat$850,157-57%2,384-305$357$142,159,5655Fox
10Fruitvale Station$515,510-62%1,0641030$485$6,788,0453Weinstein Company
11Monsters University$443,922-53%1,470-716$302$255,910,9486Disney
12World War Z$387,574-55%1,440-626$269$193,047,8056Paramount
13The Lone Ranger$218,015-56%1,267-1006$172$85,539,4454Disney

Limited (100 — 999)

#TitleMon, Jul. 29 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$403,165-62%886582$455$9,480,4204Fox Searchlight
2The To Do List$234,174-48%591--$396$1,813,5761CBS Films
3White House Down$121,124-51%676-778$179$70,759,7415Sony / Columbia
4Man of Steel$104,562-54%501-549$209$286,912,0677Warner Bros.
5Kevin Hart: Let Me Explain$83,952-57%498-250$169$31,565,3844Lionsgate / Summit
6This Is The End$75,915-53%270-352$281$95,693,7257Sony / Columbia
7Epic$49,536-46%289-30$171$106,239,52910Fox
8Now You See Me$43,626-48%215-118$203$115,024,3659Lionsgate / Summit
9Fast & Furious 6$42,720-54%267-12$160$237,657,62510Universal
10The Great Gatsby (2013)$42,709-45%271-31$158$144,198,12812Warner Bros.
11Star Trek Into Darkness$33,162-53%180-70$184$225,635,95811Paramount
12The Internship$29,575-49%197-5$150$43,952,7468Fox
13The Croods$27,355-47%194-18$141$186,411,13219Fox / DreamWorks Animation
14Girl Most Likely$23,398-59%227-124$103$1,239,8642Roadside Attractions
15The Purge$17,270-52%1571$110$64,282,8908Universal
16The Hangover Part III$11,227-45%147-55$76$112,028,68110Warner Bros.

Platform (1 — 99)

#TitleMon, Jul. 29 2013LocationsAvg.TotalWks.Dist.
1Unfinished Song$11,502-66%82-6$140$1,278,1016Weinstein Company
2Much Ado About Nothing (2013)$10,507-57%77-18$136$4,007,2538Roadside Attractions
3Mud$9,173-58%73-4$126$21,381,69514Roadside Attractions
4The Bling Ring$5,966-68%34-4$175$5,732,4727A24
5Kon-Tiki$4,141-16%145$296$1,491,89714Weinstein Company
6The East$2,165-57%20-11$108$2,248,1639Fox Searchlight
7Pain and Gain$2,020-59%35-35$58$49,770,40714Paramount
8The Servant (2013 re-issue)$1,840-25%1--$1,840$9,6991Rialto Pictures
9Stories We Tell$862-54%14-8$62$1,539,82012Roadside Attractions
10Copperhead$431-50%2-34$216$161,9465Brainstorm Media