Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Aug. 7 2013

Wide (1000+)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1We're the Millers$6,778,233--3,260--$2,079$6,778,2330Warner Bros. / New Line
2Percy Jackson: Sea of Monsters$5,452,994--2,907--$1,876$5,452,9940Fox
3The Smurfs 2$2,321,595-25%3,8660$601$34,967,7841Sony / Columbia
42 Guns$2,178,025-31%3,025--$720$35,377,6801Universal
5The Wolverine$1,975,171-31%3,785-139$522$102,161,8932Fox
6Despicable Me 2$1,453,525-18%2,850-441$510$331,183,9455Universal
7The Conjuring$1,349,264-23%3,11593$433$112,771,5523Warner Bros. / New Line
8Grown Ups 2$870,021-26%2,852-406$305$119,336,4004Sony / Columbia
9Turbo$801,901-25%2,141-1097$375$72,065,0173Fox / DreamWorks Animation
10Pacific Rim$511,062-27%1,803-799$283$94,783,4534Warner Bros.
11Red 2$490,282-32%2,755-261$178$46,953,1903Lionsgate / Summit
12The Heat$467,961-26%1,714-422$273$151,175,2336Fox
13Fruitvale Station$282,586-14%1,08622$260$11,770,0264Weinstein Company

Limited (100 — 999)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$305,019-13%91327$334$14,533,7965Fox Searchlight
2World War Z$205,870-23%912-528$226$196,630,5877Paramount
3Monsters University$204,155-26%620-524$329$259,293,9967Disney
4R.I.P.D.$163,020-56%988-1623$165$31,377,8153Universal
5Star Trek Into Darkness$68,194-13%300120$227$226,447,44512Paramount
6The Lone Ranger$54,608-41%408-420$134$87,002,2175Disney
7Man of Steel$50,521-30%304-197$166$287,879,6278Warner Bros.
8Epic$42,664-14%245-34$174$106,779,42511Fox
9The To Do List$38,199-60%585-6$65$3,340,3882CBS Films
10Now You See Me$28,410-26%206-9$138$115,579,04510Lionsgate / Summit
11The Croods$28,012-4%165-22$170$186,732,30920Fox / DreamWorks Animation
12The Great Gatsby (2013)$27,619-4%228-43$121$144,596,96313Warner Bros.
13Fast & Furious 6$26,450-18%230-37$115$238,110,89011Universal
14The Internship$24,080-9%163-34$148$44,297,3819Fox
15Kevin Hart: Let Me Explain$16,343-42%214-284$76$32,085,9355Lionsgate / Summit
16The Purge$12,5350%132-25$95$64,461,2209Universal
17The Hangover Part III$5,883-8%103-44$57$112,161,34211Warner Bros.

Platform (1 — 99)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$16,794-12%4--$4,199$252,5301A24
2Unfinished Song$12,8650%68-14$189$1,444,2727Weinstein Company
3Mud$7,841-16%62-11$126$21,496,91815Roadside Attractions
4Much Ado About Nothing (2013)$6,339-17%58-19$109$4,119,9199Roadside Attractions
5Girl Most Likely$3,857-17%36-191$107$1,359,1623Roadside Attractions
6The Bling Ring$3,037-44%395$78$5,786,7478A24
7Stories We Tell$2,51434%173$148$1,561,57313Roadside Attractions
8Un Flic (2013 re-issue)$1,977--1--$1,977$45,58016Rialto Pictures
9Kon-Tiki$1,6955%9-5$188$1,516,13715Weinstein Company
10Pain and Gain$1,172-10%20-15$59$49,790,19415Paramount
11Copperhead$59536%20$298$168,9456Brainstorm Media