Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Aug. 7 2013

Wide (1000+)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1We're the Millers$6,778,233--3,260--$2,079$6,778,2330Warner Bros. / New Line
2Percy Jackson: Sea of Monsters$5,452,994--2,907--$1,876$5,452,9940Fox
3The Smurfs 2$2,321,595-25%3,8660$601$34,967,7841Sony / Columbia
42 Guns$2,178,025-31%3,025--$720$35,377,6801Universal
5The Wolverine$1,975,171-31%3,785-139$522$102,161,8932Fox
6Despicable Me 2$1,453,525-18%2,850-441$510$331,183,9455Universal
7The Conjuring$1,349,264-23%3,11593$433$112,771,5523Warner Bros. / New Line
8Grown Ups 2$870,021-26%2,852-406$305$119,336,4004Sony / Columbia
9Turbo$801,901-25%2,141-1097$375$72,065,0173Fox / DreamWorks Animation
10Pacific Rim$511,062-27%1,803-799$283$94,783,4534Warner Bros.
11Red 2$490,282-32%2,755-261$178$46,953,1903Lionsgate / Summit
12The Heat$467,961-26%1,714-422$273$151,175,2336Fox
13Fruitvale Station$282,586-14%1,08622$260$11,770,0264Weinstein Company

Limited (100 — 999)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$305,019-13%91327$334$14,533,7965Fox Searchlight
2World War Z$205,870-23%912-528$226$196,630,5877Paramount
3Monsters University$204,155-26%620-524$329$259,293,9967Disney
4R.I.P.D.$163,020-56%988-1623$165$31,377,8153Universal
5Star Trek Into Darkness$68,194-13%300120$227$226,447,44512Paramount
6The Lone Ranger$54,608-41%408-420$134$87,002,2175Disney
7Man of Steel$50,521-30%304-197$166$287,879,6278Warner Bros.
8Epic$42,664-14%245-34$174$106,779,42511Fox
9The To Do List$38,199-60%585-6$65$3,340,3882CBS Films
10Now You See Me$28,410-26%206-9$138$115,579,04510Lionsgate / Summit
11The Croods$28,012-4%165-22$170$186,732,30920Fox / DreamWorks Animation
12The Great Gatsby (2013)$27,619-4%228-43$121$144,596,96313Warner Bros.
13Fast & Furious 6$26,450-18%230-37$115$238,110,89011Universal
14The Internship$24,080-9%163-34$148$44,297,3819Fox
15Kevin Hart: Let Me Explain$16,343-42%214-284$76$32,085,9355Lionsgate / Summit
16The Purge$12,5350%132-25$95$64,461,2209Universal
17The Hangover Part III$5,883-8%103-44$57$112,161,34211Warner Bros.

Platform (1 — 99)

#TitleWed, Aug. 7 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$16,794-12%4--$4,199$252,5301A24
2Unfinished Song$12,8650%68-14$189$1,444,2727Weinstein Company
3Mud$7,841-16%62-11$126$21,496,91815Roadside Attractions
4Much Ado About Nothing (2013)$6,339-17%58-19$109$4,119,9199Roadside Attractions
5Girl Most Likely$3,857-17%36-191$107$1,359,1623Roadside Attractions
6The Bling Ring$3,037-44%395$78$5,786,7478A24
7Stories We Tell$2,51434%173$148$1,561,57313Roadside Attractions
8Un Flic (2013 re-issue)$1,977--1--$1,977$45,58016Rialto Pictures
9Kon-Tiki$1,6955%9-5$188$1,516,13715Weinstein Company
10Pain and Gain$1,172-10%20-15$59$49,790,19415Paramount
11Copperhead$59536%20$298$168,9456Brainstorm Media