Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Aug. 8 2013

Wide (1000+)

#TitleThu, Aug. 8 2013LocationsAvg.TotalWks.Dist.
1We're the Millers$4,710,550-31%3,260--$1,445$11,488,7830Warner Bros. / New Line
2Percy Jackson: Sea of Monsters$3,404,065-38%2,907--$1,171$8,857,0590Fox
3The Smurfs 2$2,175,719-6%3,8660$563$37,143,5031Sony / Columbia
42 Guns$2,011,225-8%3,025--$665$37,388,9051Universal
5The Wolverine$1,824,277-8%3,785-139$482$103,986,1702Fox
6Despicable Me 2$1,382,250-5%2,850-441$485$332,566,1955Universal
7The Conjuring$1,273,354-6%3,11593$409$114,044,9063Warner Bros. / New Line
8Grown Ups 2$804,531-8%2,852-406$282$120,140,9314Sony / Columbia
9Turbo$704,937-12%2,141-1097$329$72,769,9543Fox / DreamWorks Animation
10Red 2$458,032-7%2,755-261$166$47,411,2223Lionsgate / Summit
11Pacific Rim$446,078-13%1,803-799$247$95,229,5314Warner Bros.
12The Heat$440,712-6%1,714-422$257$151,615,9456Fox
13Fruitvale Station$277,634-2%1,08622$256$12,047,6604Weinstein Company

Limited (100 — 999)

#TitleThu, Aug. 8 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$286,392-6%91327$314$14,820,1885Fox Searchlight
2Chennai Express$196,016--144--$1,361$196,0160UTV Motion Pictures
3Monsters University$193,520-5%620-524$312$259,487,5167Disney
4World War Z$173,045-16%912-528$190$196,803,6327Paramount
5R.I.P.D.$133,380-18%988-1623$135$31,511,1953Universal
6Star Trek Into Darkness$65,781-4%300120$219$226,513,22612Paramount
7The Lone Ranger$52,095-5%408-420$128$87,054,3125Disney
8Man of Steel$52,0363%304-197$171$287,931,6638Warner Bros.
9Epic$44,7875%245-34$183$106,824,21211Fox
10The To Do List$37,142-3%585-6$63$3,377,5302CBS Films
11The Great Gatsby (2013)$28,7764%228-43$126$144,625,73913Warner Bros.
12Fast & Furious 6$28,7659%230-37$125$238,139,65511Universal
13The Croods$27,607-1%165-22$167$186,759,91620Fox / DreamWorks Animation
14Now You See Me$27,495-3%206-9$133$115,606,54010Lionsgate / Summit
15The Internship$24,3131%163-34$149$44,321,6949Fox
16Kevin Hart: Let Me Explain$15,032-8%214-284$70$32,100,9675Lionsgate / Summit
17The Purge$11,895-5%132-25$90$64,473,1159Universal
18The Hangover Part III$5,324-10%103-44$52$112,166,66611Warner Bros.

Platform (1 — 99)

#TitleThu, Aug. 8 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$15,573-7%4--$3,893$268,1031A24
2Unfinished Song$11,751-9%68-14$173$1,456,0237Weinstein Company
3Mud$9,10516%621$147$21,506,02315Roadside Attractions
4Much Ado About Nothing (2013)$8,93441%58-13$154$4,128,8539Roadside Attractions
5Girl Most Likely$3,091-20%36-191$86$1,362,2533Roadside Attractions
6The Bling Ring$2,731-10%395$70$5,789,4788A24
7Stories We Tell$2,081-17%173$122$1,563,65413Roadside Attractions
8Un Flic (2013 re-issue)$1,869-5%1--$1,869$47,44916Rialto Pictures
9Pain and Gain$1,28510%20-15$64$49,791,47915Paramount
10Kon-Tiki$1,273-25%9-5$141$1,517,41015Weinstein Company
11Copperhead$556-7%20$278$169,5016Brainstorm Media