Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Aug. 15 2013

Wide (1000+)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1We're the Millers$2,948,258-7%3,2600$904$51,733,4851Warner Bros. / New Line
2Elysium$2,443,579-10%3,284--$744$42,314,3061Sony / TriStar
3Planes$2,006,009-6%3,702--$542$31,949,8681Disney
4Percy Jackson: Sea of Monsters$1,413,909-10%3,031124$466$30,528,6581Fox
5The Smurfs 2$1,132,692-15%3,8671$293$52,312,1892Sony / Columbia
62 Guns$1,014,380-12%3,0283$335$53,649,3452Universal
7The Wolverine$823,846-10%2,867-918$287$116,033,1563Fox
8Despicable Me 2$730,475-15%2,395-455$305$342,206,1206Universal
9The Conjuring$673,221-11%2,650-465$254$123,952,8704Warner Bros. / New Line
10Grown Ups 2$363,549-18%2,102-750$173$125,685,4305Sony / Columbia
11Turbo$300,851-6%1,771-370$170$76,579,2804Fox / DreamWorks Animation
12The Heat$199,965-19%1,351-363$148$154,591,6327Fox
13Red 2$187,075-16%1,574-1181$119$50,274,8914Lionsgate / Summit

Limited (100 — 999)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1Pacific Rim$181,160-14%980-823$185$97,676,4675Warner Bros.
2The Way, Way Back$168,065-10%780-133$215$17,113,2406Fox Searchlight
3Fruitvale Station$136,294-15%828-258$165$14,119,5775Weinstein Company
4Chennai Express$117,091-30%19652$597$3,121,2001UTV Motion Pictures
5Monsters University$106,613-4%405-215$263$260,673,6048Disney
6Man of Steel$97,754-3%426122$229$289,121,5419Warner Bros.
7World War Z$87,165-11%505-407$173$197,866,1338Paramount
8R.I.P.D.$47,795-17%478-510$100$32,204,3254Universal
9Star Trek Into Darkness$40,4321%256-44$158$226,967,53213Paramount
10Epic$27,9469%222-23$126$107,092,76812Fox
11Now You See Me$20,370-18%143-63$142$115,846,02711Lionsgate / Summit
12Fast & Furious 6$18,1255%191-39$95$238,358,26512Universal
13The Internship$15,349-2%136-27$113$44,485,68910Fox
14The Croods$15,001-1%142-23$106$186,917,81321Fox / DreamWorks Animation
15The Great Gatsby (2013)$14,3411%135-93$106$144,765,97914Warner Bros.

Platform (1 — 99)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$27,783-10%1915$1,462$661,9272A24
2Unfinished Song$7,9642%53-15$150$1,541,0568Weinstein Company
3In a World...$7,425-12%3--$2,475$103,5571Roadside Attractions
4The To Do List$7,385-39%86-499$86$3,491,6693CBS Films
5Kevin Hart: Let Me Explain$6,655-24%77-137$86$32,197,6756Lionsgate / Summit
6Much Ado About Nothing (2013)$5,201-30%53-5$98$4,196,89710Roadside Attractions
7The Hangover Part III$4,77387%46-57$104$112,200,07212Warner Bros.
8The Bling Ring$3,37919%401$84$5,818,7409A24
9Mud$3,3178%44-18$75$21,552,79516Roadside Attractions
10Stories We Tell$1,4384%10-7$144$1,574,98514Roadside Attractions
11Pain and Gain$1,226-32%19-1$65$49,809,71716Paramount
12Girl Most Likely$749-33%12-24$62$1,373,9744Roadside Attractions