Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sat, Aug. 17 2013

Wide (1000+)

#TitleSat, Aug. 17 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$9,292,10812%2,933--$3,168$17,614,1691Weinstein Company
2We're the Millers$7,205,40832%3,32565$2,167$64,377,2612Warner Bros. / New Line
3Planes$5,593,62753%3,71614$1,505$41,191,7652Disney
4Elysium$5,511,88740%3,2840$1,678$51,764,1742Sony / TriStar
5Kick-Ass 2$4,189,555-28%2,940--$1,425$10,025,4551Universal
6Percy Jackson: Sea of Monsters$3,576,16240%3,08049$1,161$36,655,2512Fox
72 Guns$2,396,87044%2,471-557$970$57,714,1403Universal
8Jobs$2,348,527-10%2,381--$986$4,957,2431Open Road
9The Smurfs 2$1,951,90143%2,349-1518$831$55,626,3673Sony / Columbia
10The Wolverine$1,858,17642%2,058-809$903$119,198,1734Fox
11The Conjuring$1,645,62638%2,001-649$822$126,793,2375Warner Bros. / New Line
12Despicable Me 2$1,581,66047%1,818-577$870$344,860,4007Universal
13Paranoia$1,325,9981%2,459--$539$2,634,4111Relativity Media
14Grown Ups 2$761,50343%1,241-861$614$126,978,0176Sony / Columbia

Limited (100 — 999)

#TitleSat, Aug. 17 2013LocationsAvg.TotalWks.Dist.
1Turbo$452,75257%759-1012$597$77,658,1685Fox / DreamWorks Animation
2The Heat$388,37642%691-660$562$155,252,8608Fox
3Chennai Express$374,70254%190-6$1,972$3,738,5362UTV Motion Pictures
4The Way, Way Back$315,31353%457-323$690$17,634,2547Fox Searchlight
5Red 2$296,33343%715-859$414$50,777,9945Lionsgate / Summit
6Pacific Rim$289,81537%444-536$653$98,177,9056Warner Bros.
7Man of Steel$210,98045%365-61$578$289,478,09410Warner Bros.
8Fruitvale Station$209,55337%477-351$439$14,482,5506Weinstein Company
9World War Z$184,66839%307-198$602$198,183,7159Paramount
10R.I.P.D.$89,32028%203-275$440$32,363,6805Universal
11Star Trek Into Darkness$81,39745%210-46$388$227,105,25514Paramount
12Now You See Me$59,02520%134-9$440$115,954,36512Lionsgate / Summit
13Epic$51,41161%168-54$306$107,176,09613Fox
14White House Down$45,61743%107-52$426$72,095,8478Sony / Columbia
15Fast & Furious 6$40,89061%141-50$290$238,424,53513Universal
16The Croods$33,39359%114-28$293$186,972,15922Fox / DreamWorks Animation
17The Internship$28,23843%100-36$282$44,533,68611Fox

Platform (1 — 99)

#TitleSat, Aug. 17 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$164,22038%5536$2,986$944,9783A24
2In a World...$94,80859%3734$2,562$258,1212Roadside Attractions
3This Is The End$38,78045%58-44$669$96,654,19310Sony / Columbia
4After Earth$24,00479%77-32$312$60,503,31912Sony / Columbia
5The Great Gatsby (2013)$18,28824%88-47$208$144,798,98915Warner Bros.
6Pain and Gain$15,42946%8667$179$49,835,71417Paramount
7Unfinished Song$13,46733%43-10$313$1,564,6269Weinstein Company
8Kevin Hart: Let Me Explain$12,69631%32-45$397$32,220,0987Lionsgate / Summit
9Much Ado About Nothing (2013)$8,60123%36-17$239$4,212,51711Roadside Attractions
10Mud$5,60833%28-16$200$21,562,61217Roadside Attractions
11Underdogs (2013)$4,795-51%4--$1,199$14,5841Freestyle Releasing
12The Bling Ring$1,8374%18-22$102$5,822,33510A24
13Inch'Allah$765-38%1--$765$453,7891eOne Films US
14Stories We Tell$67436%8-2$84$1,576,15615Roadside Attractions
15Le Petit Soldat (2013 re-issue)$283--1--$283$25,14924Rialto Pictures
16Girl Most Likely$195-17%2-10$98$1,374,4045Roadside Attractions