Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Aug. 18 2013

Wide (1000+)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$7,023,143-24%2,933--$2,395$24,637,3121Weinstein Company
2We're the Millers$5,320,388-26%3,32565$1,600$69,697,6492Warner Bros. / New Line
3Elysium$4,236,964-23%3,2840$1,290$56,001,1382Sony / TriStar
4Planes$4,146,637-26%3,71614$1,116$45,338,4022Disney
5Kick-Ass 2$3,307,500-21%2,940--$1,125$13,332,9551Universal
6Percy Jackson: Sea of Monsters$2,627,130-27%3,08049$853$39,282,3812Fox
7Jobs$1,756,657-25%2,381--$738$6,713,9001Open Road
82 Guns$1,742,055-27%2,471-557$705$59,456,1953Universal
9The Smurfs 2$1,455,448-25%2,349-1518$620$57,081,8153Sony / Columbia
10The Wolverine$1,353,614-27%2,058-809$658$120,551,7874Fox
11Despicable Me 2$1,254,455-21%1,818-577$690$346,114,8557Universal
12The Conjuring$1,044,929-37%2,001-649$522$127,838,1665Warner Bros. / New Line
13Paranoia$893,965-33%2,459--$364$3,528,3761Relativity Media
14Grown Ups 2$415,679-45%1,241-861$335$127,393,6966Sony / Columbia

Limited (100 — 999)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1Turbo$337,608-25%759-1012$445$77,658,1685Fox / DreamWorks Animation
2Chennai Express$276,121-26%190-6$1,453$4,014,6572UTV Motion Pictures
3The Heat$220,333-43%691-660$319$155,473,1938Fox
4The Way, Way Back$216,349-31%457-323$473$17,850,6037Fox Searchlight
5Pacific Rim$211,703-27%444-536$477$98,389,6086Warner Bros.
6Red 2$183,311-38%715-859$256$50,961,3055Lionsgate / Summit
7Fruitvale Station$157,133-25%477-351$329$14,639,6836Weinstein Company
8Man of Steel$155,755-26%365-61$427$289,633,84910Warner Bros.
9World War Z$119,794-35%307-198$390$198,303,5099Paramount
10R.I.P.D.$59,885-33%203-275$295$32,423,5655Universal
11Star Trek Into Darkness$56,560-31%210-46$269$227,161,81514Paramount
12Now You See Me$44,135-25%134-9$329$115,998,50012Lionsgate / Summit
13Epic$37,525-27%168-54$223$107,213,62113Fox
14Fast & Furious 6$29,610-28%141-50$210$238,454,14513Universal
15White House Down$21,322-53%107-52$199$72,117,1698Sony / Columbia
16The Croods$20,633-38%114-28$181$186,992,79222Fox / DreamWorks Animation
17The Internship$19,326-32%100-36$193$44,553,01211Fox

Platform (1 — 99)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$130,307-21%5536$2,369$1,075,2853A24
2In a World...$73,546-22%3734$1,988$331,6672Roadside Attractions
3This Is The End$23,739-39%58-44$409$96,677,93210Sony / Columbia
4After Earth$18,778-22%77-32$244$60,522,09712Sony / Columbia
5The Great Gatsby (2013)$13,807-25%88-47$157$144,812,79615Warner Bros.
6Pain and Gain$12,189-21%8667$142$49,847,90317Paramount
7Kevin Hart: Let Me Explain$10,809-15%32-45$338$32,230,9077Lionsgate / Summit
8Unfinished Song$7,846-42%43-10$182$1,572,4729Weinstein Company
9Much Ado About Nothing (2013)$7,845-9%36-17$218$4,220,36211Roadside Attractions
10Underdogs (2013)$4,138-14%4--$1,035$18,7221Freestyle Releasing
11Mud$4,070-27%28-16$145$21,566,68217Roadside Attractions
12The Bling Ring$2,18919%18-22$122$5,824,52410A24
13Inch'Allah$1,39282%1--$1,392$455,1811eOne Films US
14Stories We Tell$559-17%8-2$70$1,576,71515Roadside Attractions
15Le Petit Soldat (2013 re-issue)$278-2%1--$278$25,42724Rialto Pictures
16Girl Most Likely$26134%2-10$131$1,374,6655Roadside Attractions