Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Aug. 19 2013

Wide (1000+)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$2,704,405-61%2,933--$922$27,341,7171Weinstein Company
2We're the Millers$2,176,109-59%3,32565$654$71,873,7582Warner Bros. / New Line
3Elysium$1,561,279-63%3,2840$475$57,562,4172Sony / TriStar
4Planes$1,416,865-66%3,71614$381$46,755,2672Disney
5Kick-Ass 2$1,381,775-58%2,940--$470$14,714,7301Universal
6Percy Jackson: Sea of Monsters$1,007,249-62%3,08049$327$40,289,6302Fox
7Jobs$662,601-62%2,381--$278$7,376,5011Open Road
82 Guns$642,460-63%2,471-557$260$60,098,6553Universal
9The Smurfs 2$615,353-58%2,349-1518$262$57,697,1683Sony / Columbia
10The Wolverine$531,523-61%2,058-809$258$121,083,3104Fox
11Despicable Me 2$527,220-58%1,818-577$290$346,642,0757Universal
12The Conjuring$484,049-54%2,001-649$242$128,322,2155Warner Bros. / New Line
13Paranoia$363,930-59%2,459--$148$3,892,3061Relativity Media
14Grown Ups 2$176,182-58%1,241-861$142$127,569,8786Sony / Columbia

Limited (100 — 999)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1Turbo$133,388-60%759-1012$176$77,791,5565Fox / DreamWorks Animation
2Pacific Rim$103,109-51%444-536$232$98,492,7176Warner Bros.
3The Heat$97,806-56%691-660$142$155,570,9998Fox
4The Way, Way Back$95,586-56%457-323$209$17,946,1897Fox Searchlight
5Red 2$78,549-57%715-859$110$51,039,8545Lionsgate / Summit
6Fruitvale Station$65,559-58%477-351$137$14,705,2426Weinstein Company
7Chennai Express$60,531-78%190-6$319$4,075,1882UTV Motion Pictures
8Man of Steel$60,480-61%365-61$166$289,694,32910Warner Bros.
9World War Z$58,564-51%307-198$191$198,362,0739Paramount
10R.I.P.D.$26,390-56%203-275$130$32,449,9555Universal
11Star Trek Into Darkness$26,370-53%210-46$126$227,188,18514Paramount
12Now You See Me$22,228-50%134-9$166$116,020,72812Lionsgate / Summit
13Epic$14,829-60%168-54$88$107,228,45013Fox
14Fast & Furious 6$10,575-64%141-50$75$238,464,72013Universal
15The Internship$9,136-53%100-36$91$44,562,14811Fox
16The Croods$8,911-57%114-28$78$187,001,70322Fox / DreamWorks Animation

Platform (1 — 99)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$53,521-59%5536$973$1,128,8063A24
2In a World...$26,870-63%3734$726$358,5372Roadside Attractions
3The Great Gatsby (2013)$6,581-52%88-47$75$144,819,37715Warner Bros.
4Pain and Gain$5,058-59%8667$59$49,852,96117Paramount
5Unfinished Song$3,964-49%43-10$92$1,576,4369Weinstein Company
6Girl Rising$3,640--7--$520$1,517,13824Gathr Films
7Kevin Hart: Let Me Explain$3,600-67%32-45$113$32,234,5077Lionsgate / Summit
8Much Ado About Nothing (2013)$3,262-58%36-17$91$4,223,62411Roadside Attractions
9Mud$1,700-58%28-16$61$21,568,38217Roadside Attractions
10Underdogs (2013)$1,655-60%4--$414$20,3771Freestyle Releasing
11Stories We Tell$1,155107%8-2$144$1,577,87015Roadside Attractions
12The Bling Ring$916-58%18-22$51$5,825,43910A24
13Inch'Allah$256-82%1--$256$455,4371eOne Films US
14Le Petit Soldat (2013 re-issue)$216-22%1--$216$25,64324Rialto Pictures
15Girl Most Likely$136-48%2-10$68$1,374,8015Roadside Attractions