Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Aug. 19 2013

Wide (1000+)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$2,704,405-61%2,933--$922$27,341,7171Weinstein Company
2We're the Millers$2,176,109-59%3,32565$654$71,873,7582Warner Bros. / New Line
3Elysium$1,561,279-63%3,2840$475$57,562,4172Sony / TriStar
4Planes$1,416,865-66%3,71614$381$46,755,2672Disney
5Kick-Ass 2$1,381,775-58%2,940--$470$14,714,7301Universal
6Percy Jackson: Sea of Monsters$1,007,249-62%3,08049$327$40,289,6302Fox
7Jobs$662,601-62%2,381--$278$7,376,5011Open Road
82 Guns$642,460-63%2,471-557$260$60,098,6553Universal
9The Smurfs 2$615,353-58%2,349-1518$262$57,697,1683Sony / Columbia
10The Wolverine$531,523-61%2,058-809$258$121,083,3104Fox
11Despicable Me 2$527,220-58%1,818-577$290$346,642,0757Universal
12The Conjuring$484,049-54%2,001-649$242$128,322,2155Warner Bros. / New Line
13Paranoia$363,930-59%2,459--$148$3,892,3061Relativity Media
14Grown Ups 2$176,182-58%1,241-861$142$127,569,8786Sony / Columbia

Limited (100 — 999)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1Turbo$133,388-60%759-1012$176$77,791,5565Fox / DreamWorks Animation
2Pacific Rim$103,109-51%444-536$232$98,492,7176Warner Bros.
3The Heat$97,806-56%691-660$142$155,570,9998Fox
4The Way, Way Back$95,586-56%457-323$209$17,946,1897Fox Searchlight
5Red 2$78,549-57%715-859$110$51,039,8545Lionsgate / Summit
6Fruitvale Station$65,559-58%477-351$137$14,705,2426Weinstein Company
7Chennai Express$60,531-78%190-6$319$4,075,1882UTV Motion Pictures
8Man of Steel$60,480-61%365-61$166$289,694,32910Warner Bros.
9World War Z$58,564-51%307-198$191$198,362,0739Paramount
10R.I.P.D.$26,390-56%203-275$130$32,449,9555Universal
11Star Trek Into Darkness$26,370-53%210-46$126$227,188,18514Paramount
12Now You See Me$22,228-50%134-9$166$116,020,72812Lionsgate / Summit
13Epic$14,829-60%168-54$88$107,228,45013Fox
14Fast & Furious 6$10,575-64%141-50$75$238,464,72013Universal
15The Internship$9,136-53%100-36$91$44,562,14811Fox
16The Croods$8,911-57%114-28$78$187,001,70322Fox / DreamWorks Animation

Platform (1 — 99)

#TitleMon, Aug. 19 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$53,521-59%5536$973$1,128,8063A24
2In a World...$26,870-63%3734$726$358,5372Roadside Attractions
3The Great Gatsby (2013)$6,581-52%88-47$75$144,819,37715Warner Bros.
4Pain and Gain$5,058-59%8667$59$49,852,96117Paramount
5Unfinished Song$3,964-49%43-10$92$1,576,4369Weinstein Company
6Girl Rising$3,640--7--$520$1,517,13824Gathr Films
7Kevin Hart: Let Me Explain$3,600-67%32-45$113$32,234,5077Lionsgate / Summit
8Much Ado About Nothing (2013)$3,262-58%36-17$91$4,223,62411Roadside Attractions
9Mud$1,700-58%28-16$61$21,568,38217Roadside Attractions
10Underdogs (2013)$1,655-60%4--$414$20,3771Freestyle Releasing
11Stories We Tell$1,155107%8-2$144$1,577,87015Roadside Attractions
12The Bling Ring$916-58%18-22$51$5,825,43910A24
13Inch'Allah$256-82%1--$256$455,4371eOne Films US
14Le Petit Soldat (2013 re-issue)$216-22%1--$216$25,64324Rialto Pictures
15Girl Most Likely$136-48%2-10$68$1,374,8015Roadside Attractions