Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Wed, Aug. 21 2013

Wide (1000+)

#TitleWed, Aug. 21 2013LocationsAvg.TotalWks.Dist.
1The Mortal Instruments: City of Bones$3,006,254--3,046--$987$3,006,2540Sony / Screen Gems
2Lee Daniels' The Butler$2,414,855-21%2,933--$823$32,810,9791Weinstein Company
3We're the Millers$1,929,877-21%3,32565$580$76,261,8822Warner Bros. / New Line
4Elysium$1,273,459-31%3,2840$388$60,691,2982Sony / TriStar
5Planes$1,224,266-24%3,71614$329$49,580,4732Disney
6Kick-Ass 2$983,430-37%2,940--$335$17,256,3601Universal
7Percy Jackson: Sea of Monsters$785,529-36%2,872-159$274$42,298,1232Fox
82 Guns$564,650-27%2,210-818$255$61,441,6703Universal
9The Smurfs 2$558,417-36%2,114-1753$264$59,129,5533Sony / Columbia
10Jobs$532,764-24%2,381--$224$8,610,2761Open Road
11The Wolverine$436,694-33%1,715-1152$255$122,175,6504Fox
12Despicable Me 2$415,205-29%1,564-831$265$347,639,0407Universal
13The Conjuring$403,034-23%2,001-649$201$129,247,3895Warner Bros. / New Line
14Paranoia$297,905-34%2,459--$121$4,640,2001Relativity Media
15Grown Ups 2$135,152-32%1,016-1086$133$127,902,8746Sony / Columbia

Limited (100 — 999)

#TitleWed, Aug. 21 2013LocationsAvg.TotalWks.Dist.
1Turbo$101,603-26%584-1187$174$78,030,7345Fox / DreamWorks Animation
2The Way, Way Back$85,365-12%430-350$199$18,128,0747Fox Searchlight
3The Heat$81,051-29%554-797$146$155,766,6088Fox
4Pacific Rim$79,225-34%444-536$178$98,691,2526Warner Bros.
5Fruitvale Station$64,877-11%477-351$136$14,842,6366Weinstein Company
6Chennai Express$63,032-42%190-6$332$4,246,8582UTV Motion Pictures
7Red 2$62,264-33%715-859$87$51,195,0565Lionsgate / Summit
8Man of Steel$55,883-16%365-61$153$289,816,74010Warner Bros.
9World War Z$54,252-19%307-198$177$198,482,9679Paramount
10Star Trek Into Darkness$26,430-11%210-46$126$227,244,18014Paramount
11Now You See Me$23,340-18%134-9$174$116,072,63712Lionsgate / Summit
12R.I.P.D.$21,720-29%181-297$120$32,502,1255Universal
13Epic$16,220-11%168-54$97$107,262,96313Fox
14Fast & Furious 6$10,620-6%141-50$75$238,486,62013Universal
15The Croods$10,511-8%114-28$92$187,023,69022Fox / DreamWorks Animation
16The Internship$8,930-3%100-36$89$44,580,26311Fox

Platform (1 — 99)

#TitleWed, Aug. 21 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$51,347-6%5536$934$1,234,8873A24
2In a World...$29,710-6%3734$803$419,7602Roadside Attractions
3Pain and Gain$7,70963%8667$90$49,865,40317Paramount
4The Great Gatsby (2013)$6,8374%88-47$78$144,832,76015Warner Bros.
5Much Ado About Nothing (2013)$5,92221%36-17$165$4,234,43211Roadside Attractions
6Unfinished Song$5,234-4%43-10$122$1,587,1069Weinstein Company
7Kevin Hart: Let Me Explain$3,2802%32-45$103$32,241,0147Lionsgate / Summit
8Mud$1,699-26%28-16$61$21,572,38317Roadside Attractions
9The Bling Ring$988-20%18-22$55$5,827,66410A24
10The Servant (2013 re-issue)$912--1--$912$16,8824Rialto Pictures
11Underdogs (2013)$895-11%4--$224$22,2801Freestyle Releasing
12Stories We Tell$617-19%8-2$77$1,579,25015Roadside Attractions
13Le Petit Soldat (2013 re-issue)$264--1--$264$25,90724Rialto Pictures
14Inch'Allah$220-12%1--$220$455,9071eOne Films US
15Girl Most Likely$181108%2-10$91$1,375,0695Roadside Attractions