Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Aug. 24 2013

Wide (1000+)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$6,991,64546%3,110177$2,248$47,039,5212Weinstein Company
2We're the Millers$5,583,68638%3,445120$1,621$87,866,0193Warner Bros. / New Line
3The Mortal Instruments: City of Bones$3,764,61620%3,118--$1,207$11,643,1631Sony / Screen Gems
4Planes$3,717,22959%3,378-338$1,100$57,077,0393Disney
5The World's End$3,125,185-11%1,551--$2,015$6,640,0391Focus
6Elysium$2,897,32843%2,913-371$995$66,872,5243Sony / TriStar
7You're Next$2,502,592-16%2,437--$1,027$5,487,7971Lionsgate
8Percy Jackson: Sea of Monsters$2,292,39352%2,730-350$840$46,944,3233Fox
9Kick-Ass 2$1,766,98530%2,9455$600$21,274,8202Universal
102 Guns$1,454,39049%1,841-630$790$64,424,2904Universal
11Jobs$1,195,00131%2,3810$502$11,248,2992Open Road
12The Smurfs 2$1,173,25756%1,852-497$634$61,742,9734Sony / Columbia
13Despicable Me 2$1,100,57554%1,402-416$785$349,916,0158Universal
14The Wolverine$1,077,05250%1,449-609$743$124,390,3945Fox
15The Conjuring$919,19741%1,355-646$678$131,181,8186Warner Bros. / New Line
16Paranoia$552,64726%2,4590$225$5,928,7502Relativity Media

Limited (100 — 999)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1Grown Ups 2$417,84048%620-621$674$128,744,5247Sony / Columbia
2Turbo$278,61565%470-289$593$78,589,7906Fox / DreamWorks Animation
3The Heat$248,29845%409-282$607$156,267,6529Fox
4The Spectacular Now$237,07326%15499$1,539$1,709,8944A24
5The Way, Way Back$181,65947%302-155$602$18,526,0668Fox Searchlight
6Pacific Rim$174,79447%260-184$672$99,066,4137Warner Bros.
7Chennai Express$170,99158%144-46$1,187$4,579,0983UTV Motion Pictures
8Man of Steel$154,67552%303-62$510$290,132,37711Warner Bros.
9Red 2$152,88248%389-326$393$51,514,8916Lionsgate / Summit
10Now You See Me$142,13543%246112$578$116,338,40713Lionsgate / Summit
11World War Z$134,75647%239-68$564$198,766,66210Paramount
12White House Down$118,63250%229122$518$72,357,4179Sony / Columbia
13Fruitvale Station$117,12943%392-85$299$15,108,0117Weinstein Company
14R.I.P.D.$93,97557%179-24$525$32,678,6906Universal
15Star Trek Into Darkness$46,29058%144-66$321$227,347,08215Paramount
16Epic$34,15375%115-53$297$107,332,98714Fox

Platform (1 — 99)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1In a World...$125,38356%7538$1,672$654,2963Roadside Attractions
2The Grandmaster$53,37337%7--$7,625$92,2291Weinstein Company
3Fast & Furious 6$23,52078%98-43$240$238,534,62514Universal
4This Is The End$18,60536%38-20$490$96,757,72711Sony / Columbia
5The Croods$17,89090%69-45$259$187,060,89423Fox / DreamWorks Animation
6Unfinished Song$6,40115%27-16$237$1,605,76310Weinstein Company
7Savannah$6,2057%14--$443$11,9981Ketchup Entertainment
8Much Ado About Nothing (2013)$4,8855%27-9$181$4,249,05012Roadside Attractions
9Mud$3,64253%16-12$228$21,580,01518Roadside Attractions
10Underdogs (2013)$2,12913%2-2$1,065$27,1742Freestyle Releasing
11Stories We Tell$1,60498%6-2$267$1,581,96416Roadside Attractions
12The Bling Ring$1,502154%7-11$215$5,831,14011A24
13The Servant (2013 re-issue)$1,2272%1--$1,227$20,3725Rialto Pictures
14Pain and Gain$86618%22-64$39$49,874,33018Paramount
15Inch'Allah$72532%21$363$457,5292eOne Films US
16Girl Most Likely$36541%1-1$365$1,375,8166Roadside Attractions