Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Tue, Aug. 27 2013

Wide (1000+)

#TitleTue, Aug. 27 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$2,181,54718%3,110177$701$55,787,6762Weinstein Company
2We're the Millers$1,646,42515%3,445120$478$94,370,1263Warner Bros. / New Line
3The Mortal Instruments: City of Bones$1,072,89519%3,118--$344$16,063,9851Sony / Screen Gems
4Planes$1,002,4369%3,378-338$297$61,520,3243Disney
5Elysium$962,08122%2,913-371$330$70,630,0233Sony / TriStar
6The World's End$886,62710%1,551--$572$10,506,8881Focus
7You're Next$682,6198%2,437--$280$8,335,0631Lionsgate
8Percy Jackson: Sea of Monsters$658,15919%2,730-350$241$49,632,2193Fox
9Kick-Ass 2$633,17519%2,9455$215$23,689,7202Universal
10The Smurfs 2$495,99316%1,852-497$268$63,505,4774Sony / Columbia
112 Guns$405,02019%1,841-630$220$66,099,6004Universal
12Jobs$379,69117%2,3810$159$12,713,5152Open Road
13Despicable Me 2$350,5554%1,402-416$250$351,388,1708Universal
14The Wolverine$314,00316%1,449-609$217$125,663,0885Fox
15The Conjuring$228,0024%1,355-646$168$132,115,6166Warner Bros. / New Line
16Paranoia$186,29724%2,4590$76$6,587,4322Relativity Media

Limited (100 — 999)

#TitleTue, Aug. 27 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$83,0374%15499$539$2,066,9174A24
2Grown Ups 2$79,8939%620-621$129$129,098,4187Sony / Columbia
3Turbo$70,9643%470-289$151$78,925,1936Fox / DreamWorks Animation
4The Heat$66,29615%409-282$162$156,516,5949Fox
5Pacific Rim$61,30015%260-184$236$99,289,7197Warner Bros.
6Chennai Express$58,19177%144-46$404$4,778,7993UTV Motion Pictures
7The Way, Way Back$53,0707%302-155$176$18,730,8698Fox Searchlight
8World War Z$46,6652%239-68$195$198,947,24310Paramount
9Now You See Me$44,68111%246112$182$116,518,53413Lionsgate / Summit
10Fruitvale Station$40,63216%392-85$104$15,261,0567Weinstein Company
11Red 2$39,9779%389-326$103$51,681,7596Lionsgate / Summit
12Man of Steel$32,975-9%303-62$109$290,298,85111Warner Bros.
13R.I.P.D.$19,69016%179-24$110$32,768,1906Universal
14Star Trek Into Darkness$15,6963%144-66$109$227,408,78715Paramount
15Epic$8,31936%115-53$72$107,371,05214Fox

Platform (1 — 99)

#TitleTue, Aug. 27 2013LocationsAvg.TotalWks.Dist.
1In a World...$35,34816%7538$471$798,5943Roadside Attractions
2The Grandmaster$16,539-3%7--$2,363$166,1991Weinstein Company
3Fast & Furious 6$5,8809%98-43$60$238,561,58014Universal
4The Croods$3,75134%69-45$54$187,080,24123Fox / DreamWorks Animation
5Unfinished Song$3,3922%27-16$126$1,617,95710Weinstein Company
6Much Ado About Nothing (2013)$3,03331%27-9$112$4,257,59912Roadside Attractions
7Savannah$1,518-3%14--$108$18,6871Ketchup Entertainment
8Mud$91821%16-12$57$21,583,56018Roadside Attractions
9Underdogs (2013)$63110%2-2$316$29,7352Freestyle Releasing
10Stories We Tell$444-30%6-2$74$1,584,10916Roadside Attractions
11Inch'Allah$1741%21$87$458,2322eOne Films US
12Girl Most Likely$167-42%1-1$167$1,376,5836Roadside Attractions
13Pain and Gain$97-6%22-64$4$49,875,13318Paramount