Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Sep. 3 2013

Wide (1000+)

#TitleTue, Sep. 3 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$1,348,389-75%3,330220$405$80,814,7673Weinstein Company
2We're the Millers$1,053,219-71%3,4450$306$114,293,2314Warner Bros. / New Line
3One Direction: This Is Us$603,449-77%2,735--$221$19,076,3241Sony / TriStar
4Elysium$601,038-70%2,539-374$237$81,125,5504Sony / TriStar
5The Mortal Instruments: City of Bones$470,015-71%3,1180$151$24,993,9082Sony / Screen Gems
6The World's End$461,034-69%1,5532$297$18,781,6032Focus
7Planes$406,338-87%3,259-119$125$74,376,3304Disney
8Getaway$375,109-66%2,130--$176$5,981,2511Warner Bros.
9You're Next$368,242-62%2,4370$151$14,777,3112Lionsgate
10Percy Jackson: Sea of Monsters$260,706-85%2,393-337$109$56,990,1724Fox
112 Guns$225,760-70%1,411-430$160$70,322,0905Universal
12Kick-Ass 2$205,750-60%1,646-1299$125$27,203,8103Universal
13Despicable Me 2$147,660-86%1,284-118$115$355,886,9509Universal
14The Smurfs 2$119,332-86%1,366-486$87$67,105,1955Sony / Columbia
15Jobs$111,588-67%1,302-1079$86$14,917,9353Open Road
16Monsters University$99,012-86%1,889--$52$264,385,38111Disney
17World War Z$91,342-76%1,2471008$73$200,765,54711Paramount

Limited (100 — 999)

#TitleTue, Sep. 3 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$683,101-73%348--$1,963$11,061,6591Lionsgate / Pantelion
2The Grandmaster$227,723-68%749742$304$3,605,1012Weinstein Company
3Closed Circuit$186,138-71%870--$214$3,814,8691Focus
4The Wolverine$138,031-72%988-461$140$128,460,3186Fox
5The Conjuring$104,470-64%903-452$116$134,288,3987Warner Bros. / New Line
6The Spectacular Now$93,721-73%385231$243$3,912,5815A24
7Star Trek Into Darkness$71,225-74%958814$74$228,568,04916Paramount
8Pacific Rim$57,543-71%401141$143$100,423,8078Warner Bros.
9The Way, Way Back$51,476-79%654352$79$19,858,0539Fox Searchlight
10Turbo$39,148-86%438-32$89$80,126,2817Fox / DreamWorks Animation
11The Heat$37,183-70%393-16$95$157,467,71010Fox
12Now You See Me$34,466-70%239-7$144$117,131,45114Lionsgate / Summit
13Grown Ups 2$31,681-81%471-149$67$130,220,1288Sony / Columbia
14Red 2$26,888-72%261-128$103$52,237,4957Lionsgate / Summit
15Fruitvale Station$19,833-69%294-98$67$15,609,9678Weinstein Company
16Man of Steel$19,595-80%284-19$69$290,769,85212Warner Bros.
17Paranoia$16,596-71%392-2067$42$7,109,5653Relativity Media
18R.I.P.D.$14,480-72%1812$80$33,099,0257Universal

Platform (1 — 99)

#TitleTue, Sep. 3 2013LocationsAvg.TotalWks.Dist.
1Satyagraha$33,286-62%83--$401$534,0001UTV Motion Pictures
2In a World...$27,254-75%9116$299$1,333,3584Roadside Attractions
3Chennai Express$15,508-72%93-51$167$5,137,7484UTV Motion Pictures
4This Is The End$9,353-43%34--$275$96,933,85212Sony / Columbia
5Passion$3,115-65%14--$223$45,5841eOne Films US
6Fast & Furious 6$2,360-74%59-39$40$238,675,73015Universal
7Much Ado About Nothing (2013)$2,349-24%13-14$181$4,270,84613Roadside Attractions
8Epic$2,169-90%80-35$27$107,454,52515Fox
9The Croods$1,856-87%45-24$41$187,132,52324Fox / DreamWorks Animation
10Unfinished Song$598-73%17-10$35$1,635,13011Weinstein Company
11The Servant (2013 re-issue)$580-73%2--$290$33,9956Rialto Pictures
12Savannah$423-58%5-9$85$25,9742Ketchup Entertainment
13The Last Flight of the Champion$200-72%15--$13$2,4201High Top Releasing
14Inch'Allah$172-69%20$86$461,1173eOne Films US
15Mud$156-76%6-10$26$21,588,20419Roadside Attractions
16Underdogs (2013)$130-87%1-1$130$34,0313Freestyle Releasing