Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Sep. 5 2013

Wide (1000+)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$1,129,9677%3,330220$339$83,001,3773Weinstein Company
2We're the Millers$797,189-4%3,4450$231$115,918,9044Warner Bros. / New Line
3One Direction: This Is Us$428,63411%2,735--$157$19,890,5101Sony / TriStar
4Elysium$397,912-12%2,539-374$157$81,977,2674Sony / TriStar
5Planes$358,76033%3,259-119$110$75,004,1844Disney
6The World's End$328,204-9%1,5532$211$19,469,6172Focus
7The Mortal Instruments: City of Bones$318,645-4%3,1180$102$25,644,2042Sony / Screen Gems
8You're Next$255,189-12%2,4370$105$15,322,4912Lionsgate
9Getaway$238,229-12%2,130--$112$6,488,6791Warner Bros.
10Percy Jackson: Sea of Monsters$191,34415%2,393-337$80$57,347,7664Fox
112 Guns$162,265-12%1,411-358$115$70,667,7855Universal
12Despicable Me 2$115,56020%1,284-27$90$356,098,8109Universal
13Kick-Ass 2$115,220-18%1,646-1299$70$27,459,0353Universal
14The Smurfs 2$101,81549%1,366-486$75$67,275,1995Sony / Columbia
15Jobs$93,400-10%1,302-1079$72$15,115,1123Open Road
16Monsters University$87,04235%1,889--$46$264,537,01711Disney
17World War Z$79,2125%1,2471008$64$200,920,53711Paramount

Limited (100 — 999)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$559,148-5%348--$1,607$12,211,6041Lionsgate / Pantelion
2The Grandmaster$151,106-12%749742$202$3,928,4302Weinstein Company
3Closed Circuit$131,231-6%8708$151$4,085,5141Focus
4The Wolverine$96,557-9%988-461$98$128,662,5396Fox
5The Spectacular Now$90,8861%38540$236$4,093,5155A24
6The Conjuring$82,042-12%903-452$91$134,463,6587Warner Bros. / New Line
7Star Trek Into Darkness$67,54411%958814$71$228,696,48116Paramount
8The Way, Way Back$46,8684%654352$72$19,949,9289Fox Searchlight
9Pacific Rim$44,178-5%401141$110$100,514,5948Warner Bros.
10The Heat$32,8465%393-16$84$157,531,98610Fox
11Turbo$31,00613%438-32$71$80,184,7217Fox / DreamWorks Animation
12Now You See Me$30,5061%239-7$128$117,192,25814Lionsgate / Summit
13Grown Ups 2$27,0491%471-149$57$130,274,0228Sony / Columbia
14Fruitvale Station$23,13716%294-98$79$15,653,0438Weinstein Company
15Red 2$20,305-7%261-128$78$52,279,7307Lionsgate / Summit
16Man of Steel$16,974-5%284-19$60$290,804,65712Warner Bros.
17R.I.P.D.$12,7501%1812$70$33,124,4457Universal
18Paranoia$12,241-10%392-2067$31$7,135,3573Relativity Media

Platform (1 — 99)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1In a World...$28,70510%9116$315$1,388,2574Roadside Attractions
2Satyagraha$15,084-28%83--$182$570,1511UTV Motion Pictures
3Chennai Express$7,244-26%93-51$78$5,154,8314UTV Motion Pictures
4This Is The End$6,098-1%34--$179$96,946,08712Sony / Columbia
5Passion$4,814-8%14--$344$55,6201eOne Films US
6The Croods$2,10127%45-24$47$187,136,27524Fox / DreamWorks Animation
7Fast & Furious 6$2,0550%59-39$35$238,679,85015Universal
8Epic$1,94817%80-35$24$107,458,14015Fox
9Much Ado About Nothing (2013)$78871%13-14$61$4,272,09413Roadside Attractions
10Unfinished Song$671-7%17-10$39$1,636,51911Weinstein Company
11The Servant (2013 re-issue)$526-36%2--$263$35,3466Rialto Pictures
12Inch'Allah$32471%20$162$461,6303eOne Films US
13Savannah$287-38%5-9$57$26,7272Ketchup Entertainment
14Underdogs (2013)$108-36%1-1$108$34,3073Freestyle Releasing
15Mud$9626%6-10$16$21,588,37619Roadside Attractions
16The Last Flight of the Champion$71-33%15--$5$2,5971High Top Releasing
17Girl Most Likely$49--10$49$1,377,6307Roadside Attractions