'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Tue, Sep. 10 2013

Wide (1000+)

#TitleTue, Sep. 10 2013LocationsAvg.TotalWks.Dist.
2Lee Daniels' The Butler$922,02639%3,3300$277$92,987,7914Weinstein Company
3We're the Millers$772,19334%3,4450$224$124,963,2675Warner Bros. / New Line
4Elysium$370,77438%2,241-298$165$85,757,2255Sony / TriStar
5The World's End$266,41634%1,520-33$175$22,249,8033Focus
6This Is The End$236,55426%2,1612127$109$99,271,53413Sony / Columbia
8The Mortal Instruments: City of Bones$208,77836%2,519-599$83$28,213,9603Sony / Screen Gems
9Getaway$196,17036%2,1355$92$9,020,4392Warner Bros.
10One Direction: This Is Us$190,92648%2,7350$70$24,256,6692Sony / TriStar
112 Guns$151,45037%1,165-246$130$72,339,5456Universal
12You're Next$142,33116%1,902-535$75$17,171,9543Lionsgate
13Percy Jackson: Sea of Monsters$135,14133%2,045-348$66$60,009,8125Fox
14Despicable Me 2$78,75015%1,050-234$75$357,705,31510Universal

Limited (100 — 999)

#TitleTue, Sep. 10 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$514,234-12%717369$717$21,457,7092Lionsgate / Pantelion
2The Grandmaster$118,89229%80455$148$5,170,0443Weinstein Company
3Closed Circuit$108,87836%8700$125$5,212,8522Focus
4The Wolverine$77,59035%698-290$111$129,545,9967Fox
5Kick-Ass 2$69,51040%662-984$105$28,213,7204Universal
6The Spectacular Now$67,89416%41530$164$4,902,1046A24
7The Conjuring$60,0697%716-187$84$135,302,1158Warner Bros. / New Line
8Jobs$53,65359%502-800$107$15,611,5254Open Road
9The Ultimate Life$51,04323%412--$124$752,5151High Top Releasing
10The Smurfs 2$46,09458%949-417$49$68,252,6636Sony / Columbia
11World War Z$44,16016%374-873$118$201,441,08712Paramount
12The Way, Way Back$42,69832%550-104$78$20,484,10810Fox Searchlight
13The Heat$34,38635%350-43$98$157,956,43111Fox
14Pacific Rim$32,01927%307-94$104$100,917,6519Warner Bros.
15In a World...$28,17041%10211$276$1,717,1775Roadside Attractions
16Monsters University$27,4369%596-1293$46$265,041,79312Disney
17Turbo$22,125-2%358-80$62$80,658,5228Fox / DreamWorks Animation
18Now You See Me$16,60214%205-34$81$117,417,47915Lionsgate / Summit
19Red 2$15,80329%250-11$63$52,471,3408Lionsgate / Summit
21Fruitvale Station$11,27911%188-106$60$15,781,9589Weinstein Company
22Paranoia$9,57294%178-214$54$7,207,4674Relativity Media
23Man of Steel$9,10114%201-83$45$290,942,55613Warner Bros.
24Star Trek Into Darkness$6,0411%106-852$57$228,768,27417Paramount

Platform (1 — 99)

#TitleTue, Sep. 10 2013LocationsAvg.TotalWks.Dist.
1Satyagraha$12,711226%79-4$161$689,7472UTV Motion Pictures
2Salinger$7,0589%4--$1,765$100,4601Weinstein Company
3Chennai Express$6,715189%53-40$127$5,229,9645UTV Motion Pictures
4Passion$1,89315%13-1$146$75,3822eOne Films US
5Populaire$1,88728%3--$629$19,0541Weinstein Company
7Much Ado About Nothing (2013)$1,40642%196$74$4,281,74614Roadside Attractions
8Unfinished Song$1,36420%214$65$1,650,25212Weinstein Company
9Stories We Tell$1,15823%9--$129$1,593,20718Roadside Attractions
10Contempt (2013 re-issue)$877-29%1--$877$10,4321Rialto Pictures
11Savannah$314-10%50$63$30,3343Ketchup Entertainment
12Mud$148-40%4-2$37$21,589,70220Roadside Attractions
13The Servant (2013 re-issue)$13317%1-1$133$36,9157Rialto Pictures
14Underdogs (2013)$4610%10$46$34,8984Freestyle Releasing
15Girl Most Likely$18-44%2--$9$1,378,4768Roadside Attractions