Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Sep. 11 2013

Wide (1000+)

#TitleWed, Sep. 11 2013LocationsAvg.TotalWks.Dist.
1Riddick$1,181,365-28%3,107--$380$23,256,6001Universal
2Lee Daniels' The Butler$756,438-18%3,3300$227$93,744,2294Weinstein Company
3We're the Millers$637,401-17%3,4450$185$125,600,6685Warner Bros. / New Line
4Elysium$304,528-18%2,241-298$136$86,061,7535Sony / TriStar
5The World's End$222,865-16%1,520-33$147$22,472,6683Focus
6This Is The End$203,004-14%2,1612127$94$99,474,53813Sony / Columbia
7Planes$198,407-10%3,033-226$65$79,727,2355Disney
8The Mortal Instruments: City of Bones$157,523-25%2,519-599$63$28,371,4833Sony / Screen Gems
9Getaway$151,231-23%2,1355$71$9,171,6702Warner Bros.
102 Guns$128,150-15%1,165-246$110$72,467,6956Universal
11You're Next$121,221-15%1,902-535$64$17,293,1753Lionsgate
12One Direction: This Is Us$114,679-40%2,7350$42$24,371,3482Sony / TriStar
13Percy Jackson: Sea of Monsters$100,402-26%2,045-348$49$60,110,2145Fox
14Despicable Me 2$63,010-20%1,050-234$60$357,768,32510Universal

Limited (100 — 999)

#TitleWed, Sep. 11 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$460,252-10%717369$642$21,917,9612Lionsgate / Pantelion
2The Grandmaster$101,794-14%80455$127$5,271,8383Weinstein Company
3Closed Circuit$94,158-14%8700$108$5,307,0102Focus
4The Spectacular Now$68,9802%41530$166$4,971,0836A24
5The Wolverine$61,569-21%698-290$88$129,607,5657Fox
6The Conjuring$53,159-12%716-187$74$135,355,2748Warner Bros. / New Line
7Kick-Ass 2$49,650-29%662-984$75$28,263,3704Universal
8Jobs$41,312-23%502-800$82$15,652,8374Open Road
9The Way, Way Back$40,778-4%550-104$74$20,524,88610Fox Searchlight
10The Ultimate Life$40,374-21%412--$98$792,8891High Top Releasing
11World War Z$39,713-10%374-873$106$201,480,80012Paramount
12The Smurfs 2$31,735-31%949-417$33$68,284,3986Sony / Columbia
13The Heat$30,280-12%350-43$87$157,986,71111Fox
14In a World...$28,4261%10211$279$1,745,6035Roadside Attractions
15Pacific Rim$26,575-17%307-94$87$100,944,2269Warner Bros.
16Monsters University$25,277-8%596-1293$42$265,067,07012Disney
17Turbo$21,880-1%358-80$61$80,680,4028Fox / DreamWorks Animation
18Now You See Me$16,125-3%205-34$79$117,433,60415Lionsgate / Summit
19Fruitvale Station$12,67212%188-106$67$15,794,6309Weinstein Company
20Red 2$12,520-21%250-11$50$52,483,8608Lionsgate / Summit
21R.I.P.D.$10,860-8%1810$60$33,317,2108Universal
22Man of Steel$9,1551%201-83$46$290,951,71113Warner Bros.
23Paranoia$5,412-43%178-214$30$7,212,8794Relativity Media
24Star Trek Into Darkness$5,176-14%106-852$49$228,773,45017Paramount

Platform (1 — 99)

#TitleWed, Sep. 11 2013LocationsAvg.TotalWks.Dist.
1Salinger$6,769-4%4--$1,692$107,2291Weinstein Company
2Satyagraha$6,263-51%79-4$79$696,0102UTV Motion Pictures
3Chennai Express$3,528-47%53-40$67$5,233,4925UTV Motion Pictures
4Populaire$2,28921%3--$763$21,3431Weinstein Company
5Epic$2,12620%56-24$38$107,497,64016Fox
6Passion$1,9483%13-1$150$77,3302eOne Films US
7Unfinished Song$1,83134%214$87$1,652,08312Weinstein Company
8Contempt (2013 re-issue)$1,754100%1--$1,754$12,1861Rialto Pictures
9Much Ado About Nothing (2013)$1,66819%196$88$4,283,41414Roadside Attractions
10Stories We Tell$840-27%9--$93$1,594,04718Roadside Attractions
11Savannah$46448%50$93$30,7983Ketchup Entertainment
12The Servant (2013 re-issue)$287116%1-1$287$37,2027Rialto Pictures
13Mud$18525%4-2$46$21,589,88720Roadside Attractions
14Girl Most Likely$99450%2--$50$1,378,5758Roadside Attractions
15Underdogs (2013)$92100%10$92$34,9904Freestyle Releasing