'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Sep. 12 2013

Wide (1000+)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
2Lee Daniels' The Butler$714,889-5%3,3300$215$94,459,1184Weinstein Company
3We're the Millers$586,428-8%3,4450$170$126,187,0965Warner Bros. / New Line
4Elysium$275,862-9%2,241-298$123$86,337,6155Sony / TriStar
5The World's End$191,948-14%1,520-33$126$22,664,6163Focus
7This Is The End$166,864-18%2,1612127$77$99,641,40213Sony / Columbia
8The Mortal Instruments: City of Bones$143,123-9%2,519-599$57$28,514,6063Sony / Screen Gems
9Getaway$125,143-17%2,1355$59$9,296,8132Warner Bros.
10One Direction: This Is Us$115,8541%2,7350$42$24,487,2022Sony / TriStar
112 Guns$110,705-14%1,165-246$95$72,578,4006Universal
12Percy Jackson: Sea of Monsters$100,2250%2,045-348$49$60,210,4395Fox
13You're Next$83,745-31%1,902-535$44$17,376,9203Lionsgate
14Despicable Me 2$62,9950%1,050-234$60$357,831,32010Universal

Limited (100 — 999)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$412,737-10%717369$576$22,330,6982Lionsgate / Pantelion
2The Grandmaster$85,662-16%80455$107$5,357,5003Weinstein Company
3Closed Circuit$71,690-24%8700$82$5,378,7002Focus
4The Spectacular Now$61,687-11%41530$149$5,032,7706A24
5The Wolverine$53,299-13%698-290$76$129,660,8647Fox
6The Conjuring$48,270-9%716-187$67$135,403,5448Warner Bros. / New Line
7Kick-Ass 2$43,030-13%662-984$65$28,306,4004Universal
8World War Z$38,033-4%374-873$102$201,518,83312Paramount
9Jobs$37,189-10%502-800$74$15,690,0264Open Road
10The Ultimate Life$36,574-9%412--$89$829,4631High Top Releasing
11The Way, Way Back$35,251-14%550-104$64$20,560,13710Fox Searchlight
12The Smurfs 2$34,3958%949-417$36$68,318,7936Sony / Columbia
13The Heat$28,421-6%350-43$81$158,015,13211Fox
14Pacific Rim$26,043-2%307-94$85$100,970,2699Warner Bros.
15In a World...$25,347-11%10211$249$1,770,9505Roadside Attractions
16Monsters University$24,984-1%596-1293$42$265,092,05412Disney
17Turbo$20,124-8%358-80$56$80,700,5268Fox / DreamWorks Animation
18Now You See Me$14,820-8%205-34$72$117,448,42415Lionsgate / Summit
19Red 2$14,30414%250-11$57$52,498,1648Lionsgate / Summit
20Fruitvale Station$10,678-16%188-106$57$15,805,3089Weinstein Company
22Man of Steel$8,837-3%201-83$44$290,960,54813Warner Bros.
23Star Trek Into Darkness$5,2111%106-852$49$228,778,66117Paramount
24Paranoia$4,896-10%178-214$28$7,217,7754Relativity Media

Platform (1 — 99)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
1Salinger$6,488-4%4--$1,622$113,7171Weinstein Company
2Satyagraha$4,227-33%79-4$54$700,2372UTV Motion Pictures
3Chennai Express$2,682-24%53-40$51$5,236,1745UTV Motion Pictures
4Passion$2,30418%13-1$177$79,6342eOne Films US
6Populaire$1,884-18%3--$628$23,2271Weinstein Company
7Unfinished Song$1,756-4%214$84$1,653,83912Weinstein Company
8Stories We Tell$1,49878%9--$166$1,595,54518Roadside Attractions
9Much Ado About Nothing (2013)$1,271-24%196$67$4,284,68514Roadside Attractions
10Contempt (2013 re-issue)$1,098-37%1--$1,098$13,2841Rialto Pictures
11Savannah$324-30%50$65$31,1223Ketchup Entertainment
12Mud$1998%4-2$50$21,590,08620Roadside Attractions
13The Servant (2013 re-issue)$181-37%1-1$181$37,3837Rialto Pictures
14Underdogs (2013)$27-71%10$27$35,0174Freestyle Releasing
15Girl Most Likely$16-84%21$8$1,378,5918Roadside Attractions