Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sun, Sep. 15 2013

Wide (1000+)

#TitleSun, Sep. 15 2013LocationsAvg.TotalWks.Dist.
1Insidious Chapter 2$6,643,342-50%3,049--$2,179$40,272,1031FilmDistrict
2The Family (2013)$3,292,498-39%3,091--$1,065$14,034,7641Relativity Media
3Riddick$1,901,370-31%3,11710$610$31,108,1752Universal
4Lee Daniels' The Butler$1,417,232-42%3,239-91$438$100,003,7395Weinstein Company
5We're the Millers$1,278,479-46%3,238-207$395$131,591,4816Warner Bros. / New Line
6Planes$982,636-31%2,739-294$359$83,028,8506Disney
7One Direction: This Is Us$607,094-41%2,300-435$264$26,957,3843Sony / TriStar
8Elysium$559,616-39%1,720-521$325$88,444,0746Sony / TriStar
9Percy Jackson: Sea of Monsters$545,281-38%1,638-407$333$62,093,5876Fox
10Despicable Me 2$397,370-35%1,006-44$395$359,113,97511Universal
11The World's End$321,103-44%1,243-277$258$23,972,8574Focus
12The Mortal Instruments: City of Bones$298,152-41%1,576-943$189$29,642,6854Sony / Screen Gems
13This Is The End$194,981-38%1,333-828$146$100,434,25914Sony / Columbia
14Getaway$172,327-37%1,378-757$125$9,984,9453Warner Bros.
15You're Next$115,037-43%1,110-792$104$17,938,7684Lionsgate

Limited (100 — 999)

#TitleSun, Sep. 15 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$2,083,85251%933216$2,233$27,193,4103Lionsgate / Pantelion
22 Guns$222,460-39%908-257$245$73,450,0807Universal
3The Smurfs 2$212,386-29%693-256$306$68,949,8427Sony / Columbia
4The Spectacular Now$185,043-36%770355$240$5,737,7207A24
5The Grandmaster$142,318-26%705-99$202$5,840,1134Weinstein Company
6Turbo$139,214-28%353-5$394$81,131,1239Fox / DreamWorks Animation
7The Conjuring$137,874-43%676-40$204$136,002,8409Warner Bros. / New Line
8The Wolverine$137,474-44%540-158$255$130,226,0588Fox
9World War Z$92,874-29%280-94$332$201,835,67613Paramount
10In a World...$74,162-43%14442$515$2,059,6366Roadside Attractions
11The Way, Way Back$68,283-50%421-129$162$20,850,38311Fox Searchlight
12Pacific Rim$67,038-31%254-53$264$101,197,79410Warner Bros.
13Kick-Ass 2$65,170-38%343-319$190$28,556,8805Universal
14The Heat$64,940-49%336-14$193$158,298,26312Fox
15Grown Ups 2$64,724-51%294-61$220$131,017,50310Sony / Columbia
16The Ultimate Life$59,325-39%4120$144$1,071,0602High Top Releasing
17Closed Circuit$57,891-39%413-457$140$5,595,2463Focus
18Jobs$53,013-37%239-263$222$15,883,0525Open Road
19R.I.P.D.$33,620-42%164-17$205$33,455,8559Universal
20Now You See Me$32,620-41%171-34$191$117,575,14316Lionsgate / Summit
21Red 2$27,222-55%209-41$130$52,627,0709Lionsgate / Summit
22Fruitvale Station$19,744-35%137-51$144$15,881,01710Weinstein Company
23White House Down$16,791-45%117-51$144$73,103,78412Sony / Columbia

Platform (1 — 99)

#TitleSun, Sep. 15 2013LocationsAvg.TotalWks.Dist.
1Man of Steel$16,102-41%91-110$177$291,021,56514Warner Bros.
2Salinger$12,321-40%40$3,080$157,6732Weinstein Company
3Populaire$12,121-23%1512$808$61,3532Weinstein Company
4Afternoon Delight$10,219-21%3914$262$152,4633The Film Arcade
5Chennai Express$7,658-50%30-23$255$5,266,3226UTV Motion Pictures
6Satyagraha$6,259-45%35-44$179$724,0883UTV Motion Pictures
7Paranoia$5,469-70%71-107$77$7,254,8815Relativity Media
8Contempt (2013 re-issue)$2,514-9%10$2,514$20,6812Rialto Pictures
9Unfinished Song$2,494-22%17-4$147$1,661,70713Weinstein Company
10Jayne Mansfield's Car$1,962-51%11--$178$9,3201Anchor Bay Films
11Passion$1,571-33%12-1$131$85,7263eOne Films US
12Much Ado About Nothing (2013)$1,395-57%14-5$100$4,291,09415Roadside Attractions
13Savannah$1,016-10%61$169$34,2314Ketchup Entertainment
14Stories We Tell$185285%4-5$46$1,595,84119Roadside Attractions