'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Tue, Sep. 17 2013

Wide (1000+)

#TitleTue, Sep. 17 2013LocationsAvg.TotalWks.Dist.
1Insidious Chapter 2$1,868,9985%3,049--$613$43,913,1691FilmDistrict
2The Family (2013)$1,475,26728%3,091--$477$16,663,5171Relativity Media
4Lee Daniels' The Butler$630,13926%3,239-91$195$101,135,6015Weinstein Company
5We're the Millers$548,39919%3,238-207$169$132,601,0086Warner Bros. / New Line
6Elysium$256,25023%1,720-521$149$88,909,1046Sony / TriStar
8The World's End$153,96819%1,243-277$124$24,255,8024Focus
9One Direction: This Is Us$115,80932%2,300-435$50$27,160,9253Sony / TriStar
10The Mortal Instruments: City of Bones$110,06534%1,576-943$70$29,834,6914Sony / Screen Gems
11Percy Jackson: Sea of Monsters$109,86819%1,638-407$67$62,295,5366Fox
12This Is The End$96,4728%1,333-828$72$100,619,70314Sony / Columbia
13Despicable Me 2$70,4208%1,006-44$70$359,249,78511Universal
14Getaway$60,2445%1,378-757$44$10,102,4403Warner Bros.
15You're Next$50,81612%1,110-792$46$18,034,7554Lionsgate

Limited (100 — 999)

#TitleTue, Sep. 17 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$382,0150%933216$409$27,959,0043Lionsgate / Pantelion
22 Guns$104,42021%908-257$115$73,640,7557Universal
3The Spectacular Now$74,40212%770355$97$5,878,7507A24
4The Wolverine$60,02822%540-158$111$130,335,2738Fox
5The Grandmaster$57,8783%705-99$82$5,954,2634Weinstein Company
6The Conjuring$54,4961%676-40$81$136,111,1069Warner Bros. / New Line
7World War Z$30,9330%280-94$110$201,897,68013Paramount
8In a World...$30,44814%14442$211$2,116,8236Roadside Attractions
9The Heat$28,27123%336-14$84$158,349,60312Fox
10Closed Circuit$27,74719%413-457$67$5,646,2763Focus
11Kick-Ass 2$27,44514%343-319$80$28,608,3355Universal
12The Way, Way Back$26,77110%421-129$64$20,901,53111Fox Searchlight
13The Ultimate Life$25,72614%4120$62$1,119,4092High Top Releasing
14Jobs$24,42244%239-263$102$15,924,4345Open Road
15Turbo$24,169-7%353-5$68$81,181,2639Fox / DreamWorks Animation
16Pacific Rim$22,3289%254-53$88$101,240,57410Warner Bros.
17Red 2$13,31034%209-41$64$52,650,2919Lionsgate / Summit
18Now You See Me$11,99420%171-34$70$117,597,10716Lionsgate / Summit
19Fruitvale Station$9,95819%137-51$73$15,899,37810Weinstein Company

Platform (1 — 99)

#TitleTue, Sep. 17 2013LocationsAvg.TotalWks.Dist.
1Man of Steel$6,67917%91-110$73$291,033,97614Warner Bros.
2Salinger$4,6436%40$1,161$166,7102Weinstein Company
3Paranoia$4,55184%71-107$64$7,261,9025Relativity Media
4Populaire$4,011-10%1512$267$69,8012Weinstein Company
5Satyagraha$3,351207%35-44$96$728,5323UTV Motion Pictures
6Chennai Express$2,67866%30-23$89$5,270,6116UTV Motion Pictures
7Contempt (2013 re-issue)$1,79415%10$1,794$24,0302Rialto Pictures
8Unfinished Song$1,3691%17-4$81$1,664,43713Weinstein Company
9Passion$1,20638%12-1$101$87,8073eOne Films US
10Jayne Mansfield's Car$8060%11--$73$10,9291Anchor Bay Films
11Much Ado About Nothing (2013)$585-32%14-5$42$4,292,53615Roadside Attractions
12Savannah$327-2%61$55$34,8904Ketchup Entertainment
13Stories We Tell$5249%4-5$13$1,595,92819Roadside Attractions