Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Wed, Sep. 18 2013

Wide (1000+)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Insidious Chapter 2$1,241,855-34%3,049--$407$45,155,0241FilmDistrict
2The Family (2013)$1,027,881-30%3,091--$333$17,691,3981Relativity Media
3Riddick$545,475-22%3,11710$175$32,978,4002Universal
4Lee Daniels' The Butler$501,201-20%3,239-91$155$101,636,8025Weinstein Company
5We're the Millers$453,134-17%3,238-207$140$133,054,1426Warner Bros. / New Line
6Elysium$206,613-19%1,720-521$120$89,115,7176Sony / TriStar
7Planes$154,745-10%2,739-294$56$83,521,3896Disney
8The World's End$129,552-16%1,243-277$104$24,385,3544Focus
9Percy Jackson: Sea of Monsters$83,882-24%1,638-407$51$62,379,4186Fox
10The Mortal Instruments: City of Bones$82,059-25%1,576-943$52$29,916,7504Sony / Screen Gems
11This Is The End$78,826-18%1,333-828$59$100,698,52914Sony / Columbia
12One Direction: This Is Us$77,042-33%2,300-435$33$27,237,9673Sony / TriStar
13Despicable Me 2$60,360-14%1,006-44$60$359,310,14511Universal
14Getaway$53,057-12%1,378-757$39$10,155,4973Warner Bros.
15You're Next$41,612-18%1,110-792$37$18,076,3674Lionsgate

Limited (100 — 999)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$297,839-22%933216$319$28,256,8433Lionsgate / Pantelion
22 Guns$86,125-18%908-257$95$73,726,8807Universal
3The Spectacular Now$68,209-8%770355$89$5,946,9607A24
4The Grandmaster$49,422-15%705-99$70$6,003,6854Weinstein Company
5The Conjuring$47,411-13%676-40$70$136,158,5179Warner Bros. / New Line
6The Wolverine$44,865-25%540-158$83$130,380,1388Fox
7In a World...$28,094-8%14442$195$2,144,9176Roadside Attractions
8Closed Circuit$25,988-6%413-457$63$5,672,2643Focus
9World War Z$25,077-19%280-94$90$201,922,75713Paramount
10The Way, Way Back$24,651-8%421-129$59$20,926,18211Fox Searchlight
11Turbo$24,1370%353-5$68$81,205,4009Fox / DreamWorks Animation
12The Heat$23,586-17%336-14$70$158,373,18912Fox
13The Ultimate Life$21,609-16%4120$52$1,141,0182High Top Releasing
14Kick-Ass 2$20,580-25%343-319$60$28,628,9155Universal
15Jobs$18,805-23%239-263$79$15,943,2395Open Road
16Pacific Rim$17,637-21%254-53$69$101,258,21110Warner Bros.
17Red 2$11,708-12%209-41$56$52,661,9999Lionsgate / Summit
18Now You See Me$9,785-18%171-34$57$117,606,89216Lionsgate / Summit
19Fruitvale Station$8,982-10%137-51$66$15,908,36010Weinstein Company
20R.I.P.D.$8,250-16%164-17$50$33,482,9659Universal

Platform (1 — 99)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Enough Said$27,734--4--$6,934$27,7340Fox Searchlight
2Man of Steel$5,609-16%91-110$62$291,039,58514Warner Bros.
3Salinger$5,26913%40$1,317$171,9792Weinstein Company
4Populaire$4,1163%1512$274$73,9172Weinstein Company
5Paranoia$3,024-34%71-107$43$7,264,9265Relativity Media
6Unfinished Song$2,60590%17-4$153$1,667,04213Weinstein Company
7Contempt (2013 re-issue)$2,07316%10$2,073$26,1032Rialto Pictures
8Satyagraha$1,138-66%35-44$33$729,6703UTV Motion Pictures
9Chennai Express$898-66%30-23$30$5,271,5096UTV Motion Pictures
10Much Ado About Nothing (2013)$89553%14-5$64$4,293,43115Roadside Attractions
11Passion$823-32%12-1$69$88,6303eOne Films US
12Jayne Mansfield's Car$711-12%11--$65$11,6401Anchor Bay Films
13Savannah$202-38%61$34$35,0924Ketchup Entertainment
14Stories We Tell$51-2%4-5$13$1,595,97919Roadside Attractions
15Underdogs (2013)$5--10$5$35,2555Freestyle Releasing