Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Sep. 19 2013

Wide (1000+)

#TitleThu, Sep. 19 2013LocationsAvg.TotalWks.Dist.
1Insidious: Chapter 2$1,200,236-3%3,049--$394$46,355,2601FilmDistrict
2The Family (2013)$949,124-8%3,091--$307$18,640,5221Relativity Media
3Riddick$529,890-3%3,11710$170$33,508,2902Universal
4Lee Daniels' The Butler$511,3122%3,239-91$158$102,148,1145Weinstein Company
5We're the Millers$452,1550%3,238-207$140$133,506,2976Warner Bros. / New Line
6Elysium$207,9921%1,720-521$121$89,323,7096Sony / TriStar
7Planes$160,9044%2,739-294$59$83,682,2936Disney
8The World's End$121,959-6%1,243-277$98$24,507,3134Focus
9Percy Jackson: Sea of Monsters$92,39310%1,638-407$56$62,471,8116Fox
10The Mortal Instruments: City of Bones$87,7817%1,576-943$56$30,004,5314Sony / Screen Gems
11One Direction: This Is Us$82,0236%2,300-435$36$27,319,9903Sony / TriStar
12This Is The End$76,831-3%1,333-828$58$100,775,36014Sony / Columbia
13Despicable Me 2$60,2550%1,006-44$60$359,370,40011Universal
14Getaway$51,331-3%1,378-757$37$10,206,8283Warner Bros.
15You're Next$42,5422%1,110-792$38$18,118,9094Lionsgate

Limited (100 — 999)

#TitleThu, Sep. 19 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$304,8822%933216$327$28,561,7253Lionsgate / Pantelion
22 Guns$90,7855%908-257$100$73,817,6657Universal
3The Spectacular Now$72,1066%770355$94$6,019,0667A24
4The Grandmaster$52,7327%705-99$75$6,056,4174Weinstein Company
5The Conjuring$49,0814%676-40$73$136,207,5989Warner Bros. / New Line
6The Wolverine$46,6644%540-158$86$130,426,8028Fox
7The Heat$26,94314%336-14$80$158,400,13212Fox
8The Way, Way Back$26,4367%421-129$63$20,952,61811Fox Searchlight
9World War Z$26,2145%280-94$94$201,948,97113Paramount
10In a World...$25,280-10%14442$176$2,170,1976Roadside Attractions
11Closed Circuit$24,697-5%413-457$60$5,696,9613Focus
12Turbo$23,935-1%353-5$68$81,229,3359Fox / DreamWorks Animation
13The Ultimate Life$23,89411%4120$58$1,164,9122High Top Releasing
14Kick-Ass 2$22,2958%343-319$65$28,651,2105Universal
15Pacific Rim$19,0958%254-53$75$101,277,30610Warner Bros.
16Jobs$19,0361%239-263$80$15,962,2755Open Road
17Red 2$11,055-6%209-41$53$52,673,0549Lionsgate / Summit
18Now You See Me$10,85711%171-34$63$117,617,74916Lionsgate / Summit
19Fruitvale Station$10,32015%137-51$75$15,918,68010Weinstein Company
20R.I.P.D.$9,03510%164-17$55$33,492,0009Universal

Platform (1 — 99)

#TitleThu, Sep. 19 2013LocationsAvg.TotalWks.Dist.
1Enough Said$26,000-6%4--$6,500$53,7340Fox Searchlight
2Man of Steel$5,9336%91-110$65$291,045,51814Warner Bros.
3Populaire$4,4488%1512$297$78,3652Weinstein Company
4Salinger$3,910-26%40$978$175,8892Weinstein Company
5Paranoia$3,35411%71-107$47$7,268,2805Relativity Media
6Contempt (2013 re-issue)$2,52722%10$2,527$28,6302Rialto Pictures
7Satyagraha$1,79758%35-44$51$731,4673UTV Motion Pictures
8Unfinished Song$1,778-32%17-4$105$1,668,82013Weinstein Company
9Chennai Express$1,49166%30-23$50$5,273,0006UTV Motion Pictures
10Much Ado About Nothing (2013)$1,31046%14-5$94$4,294,74115Roadside Attractions
11Jayne Mansfield's Car$7789%11--$71$12,4181Anchor Bay Films
12Passion$678-18%12-1$57$89,3083eOne Films US
13Savannah$459127%61$77$35,5514Ketchup Entertainment
14Stories We Tell$47-8%4-5$12$1,596,02619Roadside Attractions
15Underdogs (2013)$16220%10$16$35,2715Freestyle Releasing