Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Sep. 20 2013

Wide (1000+)

#TitleFri, Sep. 20 2013LocationsAvg.TotalWks.Dist.
1Prisoners$6,974,348--3,260--$2,139$6,974,3481Warner Bros.
2Insidious: Chapter 2$4,678,235290%3,155106$1,483$51,033,4952FilmDistrict
3The Family (2013)$2,112,962123%3,0910$684$20,753,4842Relativity Media
4Battle of the Year$1,423,145--2,008--$709$1,423,1451Sony / Screen Gems
5We're the Millers$1,348,243198%3,003-235$449$134,854,5407Warner Bros. / New Line
6Lee Daniels' The Butler$1,164,954128%2,931-308$397$103,313,0686Weinstein Company
7Riddick$1,012,37091%3,022-95$335$34,520,6603Universal
8Planes$545,882239%2,446-293$223$84,228,1757Disney
9Elysium$406,01695%1,392-328$292$89,729,7257Sony / TriStar
10Percy Jackson: Sea of Monsters$402,805336%1,473-165$273$62,874,6167Fox
11One Direction: This Is Us$306,120273%1,706-594$179$27,626,1104Sony / TriStar
12Despicable Me 2$286,140375%1,004-2$285$359,656,54012Universal
13The Mortal Instruments: City of Bones$178,741104%1,047-529$171$30,183,2725Sony / Screen Gems

Limited (100 — 999)

#TitleFri, Sep. 20 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$1,372,960350%97845$1,404$29,934,6854Lionsgate / Pantelion
2The Wizard of Oz 3D$754,761--318--$2,373$754,7611Warner Bros.
3The World's End$210,85273%833-410$253$24,718,1655Focus
42 Guns$191,760111%752-156$255$74,009,4258Universal
5Thanks for Sharing$168,999--269--$628$168,9991Roadside Attractions
6The Conjuring$129,543164%561-115$231$136,337,14110Warner Bros. / New Line
7The Wolverine$127,524173%462-78$276$130,554,3269Fox
8The Spectacular Now$111,30254%571-199$195$6,130,3688A24
9This Is The End$99,12329%527-806$188$100,874,48315Sony / Columbia
10Turbo$90,149277%333-20$271$81,319,48410Fox / DreamWorks Animation
11The Smurfs 2$87,363--596-97$147$69,138,0348Sony / Columbia
12The Heat$81,996204%310-26$265$158,482,12813Fox
13Grown Ups 2$69,782--258-36$270$131,151,08111Sony / Columbia
14The Grandmaster$65,45924%473-232$138$6,121,8765Weinstein Company
15In a World...$65,194158%1440$453$2,235,3917Roadside Attractions
16The Way, Way Back$62,446136%324-97$193$21,015,06412Fox Searchlight
17Getaway$60,04217%515-863$117$10,266,8704Warner Bros.
18You're Next$58,07037%532-578$109$18,176,9795Lionsgate
19Salinger$53,4561267%138134$387$229,3453Weinstein Company
20World War Z$51,57097%203-77$254$202,000,54114Paramount
21Pacific Rim$46,616144%202-52$231$101,323,92211Warner Bros.
22The Ultimate Life$31,69333%184-228$172$1,196,6053High Top Releasing
23Red 2$31,657186%178-31$178$52,704,71110Lionsgate / Summit
24Kick-Ass 2$28,14526%201-142$140$28,679,3556Universal
25R.I.P.D.$26,425192%151-13$175$33,518,42510Universal
26Jobs$25,08032%152-87$165$15,987,3556Open Road
27Now You See Me$23,955121%133-38$180$117,641,70417Lionsgate / Summit
28Fruitvale Station$12,08017%103-34$117$15,930,76011Weinstein Company
29Closed Circuit$10,603-57%105-308$101$5,707,5644Focus

Platform (1 — 99)

#TitleFri, Sep. 20 2013LocationsAvg.TotalWks.Dist.
1Rush (2013)$65,571--5--$13,114$65,5711Universal
2Enough Said$62,752141%4--$15,688$116,4861Fox Searchlight
3Paranoia$21,017527%8817$239$7,289,2976Relativity Media
4C.O.G.$11,364--20--$568$11,3641Screen Media / Focus World
5Populaire$7,79175%205$390$86,1563Weinstein Company
6Chennai Express$6,626344%20-10$331$5,279,6267UTV Motion Pictures
7Haute Cuisine$4,096--3--$1,365$4,0961Weinstein Company
8Unfinished Song$3,791113%236$165$1,672,61114Weinstein Company
9Much Ado About Nothing (2013)$2,44987%184$136$4,297,19016Roadside Attractions
10Afternoon Delight$1,592--12-27$133$171,0364The Film Arcade
11Satyagraha$1,363-24%9-26$151$732,8304UTV Motion Pictures
12Passion$76813%4-8$192$90,0764eOne Films US
13Jayne Mansfield's Car$558-28%6-5$93$12,9752Anchor Bay Films
14Savannah$363-21%4-2$91$35,9145Ketchup Entertainment
15I Spit on Your Grave 2$204--1--$204$2041Anchor Bay Films
16Stories We Tell$198321%51$40$1,596,22420Roadside Attractions