Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Sep. 22 2013

Wide (1000+)

#TitleSun, Sep. 22 2013LocationsAvg.TotalWks.Dist.
1Prisoners$4,847,216-46%3,260--$1,487$20,817,0531Warner Bros.
2Insidious: Chapter 2$2,669,014-59%3,155106$846$60,157,0782FilmDistrict
3The Family (2013)$1,674,944-48%3,0910$542$25,641,2442Relativity Media
4Battle of the Year$1,094,668-48%2,008--$545$4,603,1771Sony / Screen Gems
5We're the Millers$1,005,951-54%3,003-235$335$138,064,5687Warner Bros. / New Line
6Lee Daniels' The Butler$1,002,141-51%2,931-308$342$106,341,2376Weinstein Company
7Riddick$997,260-39%3,022-95$330$37,164,9103Universal
8Planes$787,861-43%2,446-293$322$86,392,0297Disney
9Percy Jackson: Sea of Monsters$476,615-47%1,473-165$324$64,248,0827Fox
10Despicable Me 2$391,560-43%1,004-2$390$360,730,82012Universal
11Elysium$371,070-46%1,392-328$267$90,790,0307Sony / TriStar
12One Direction: This Is Us$291,343-45%1,706-594$171$28,450,5264Sony / TriStar
13The Mortal Instruments: City of Bones$164,233-47%1,047-529$157$30,654,9015Sony / Screen Gems

Limited (100 — 999)

#TitleSun, Sep. 22 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$1,917,179-9%97845$1,960$33,958,4134Lionsgate / Pantelion
2The Wizard of Oz 3D$1,059,737-17%318--$3,333$3,093,9981Warner Bros.
3The Smurfs 2$170,069-38%596-97$285$69,583,6928Sony / Columbia
4The World's End$168,079-50%833-410$202$25,223,6425Focus
52 Guns$154,160-49%752-156$205$74,468,1458Universal
6Thanks for Sharing$129,243-46%269--$480$536,5911Roadside Attractions
7The Wolverine$115,556-46%462-78$250$130,884,9169Fox
8Turbo$112,409-45%333-20$338$81,637,92910Fox / DreamWorks Animation
9The Conjuring$92,312-53%561-115$165$136,625,07510Warner Bros. / New Line
10The Spectacular Now$92,074-49%571-199$161$6,402,1368A24
11This Is The End$80,397-44%527-806$153$101,099,11415Sony / Columbia
12The Grandmaster$68,432-36%473-232$145$6,296,5535Weinstein Company
13The Heat$58,152-57%310-26$188$158,674,18013Fox
14Grown Ups 2$53,676-58%258-36$208$131,331,96011Sony / Columbia
15In a World...$51,314-57%1440$356$2,406,2417Roadside Attractions
16World War Z$49,501-43%203-77$244$202,136,14514Paramount
17Salinger$48,612-39%138134$352$358,1073Weinstein Company
18Pacific Rim$47,929-41%202-52$237$101,453,41411Warner Bros.
19Getaway$47,405-48%515-863$92$10,405,9734Warner Bros.
20The Way, Way Back$45,490-58%324-97$140$21,168,56912Fox Searchlight
21You're Next$42,870-56%532-578$81$18,317,1355Lionsgate
22Kick-Ass 2$27,135-40%201-142$135$28,751,7156Universal
23Jobs$26,650-31%152-87$175$16,052,6286Open Road
24R.I.P.D.$26,425-44%151-13$175$33,592,41510Universal
25Red 2$21,519-52%178-31$121$52,770,87710Lionsgate / Summit
26The Ultimate Life$20,923-52%184-228$114$1,261,3543High Top Releasing
27Now You See Me$19,755-47%133-38$149$117,698,89417Lionsgate / Summit
28Fruitvale Station$11,356-44%103-34$110$15,962,23711Weinstein Company
29Closed Circuit$9,006-46%105-308$86$5,733,3104Focus

Platform (1 — 99)

#TitleSun, Sep. 22 2013LocationsAvg.TotalWks.Dist.
1Enough Said$60,630-45%4--$15,158$286,5341Fox Searchlight
2Rush (2013)$49,634-31%5--$9,927$187,2891Universal
3Paranoia$13,492-49%8817$153$7,329,4316Relativity Media
4C.O.G.$7,418-47%20--$371$32,6771Screen Media / Focus World
5Populaire$7,366-42%205$368$106,2473Weinstein Company
6Chennai Express$5,681-40%20-10$284$5,294,8537UTV Motion Pictures
7Haute Cuisine$4,689-29%3--$1,563$15,3871Weinstein Company
8Much Ado About Nothing (2013)$4,39510%184$244$4,305,58916Roadside Attractions
9Unfinished Song$2,916-50%236$127$1,681,32414Weinstein Company
10Satyagraha$1,323-51%9-26$147$736,8264UTV Motion Pictures
11Afternoon Delight$1,031-58%12-27$86$174,4964The Film Arcade
12Passion$406-42%4-8$102$91,1864eOne Films US
13Savannah$404-6%4-2$101$36,7465Ketchup Entertainment
14Jayne Mansfield's Car$397-56%6-5$66$14,2762Anchor Bay Films
15I Spit on Your Grave 2$14558%1--$145$4411Anchor Bay Films
16Stories We Tell$75-89%51$15$1,597,01020Roadside Attractions