Grosses

'Unbroken' Surprises with $15.59M on Christmas Day; 'Into the Woods' a Strong Second with $15.08M; 'The Battle of the Five Armies' Holds Up Well with $13.14MDecember 26, 2014 10:40 AM

by Daniel Garris

Universal's Unbroken debuted in first place on Christmas Day with a stronger than expected estimated opening day take of $15.59 million (which included an estimated $850,000 from Christmas Eve shows). The Angelina Jolie directed war drama proved to be critic proof on Christmas Day, as mixed critical reviews clearly didn't hamper the film out of the gates. Unbroken appears to have been aided greatly by the pre-existing fanbase of the Laura Hillenbrand written book. Without adjusting for ticket price inflation, Unbroken delivered the third largest Christmas Day debut of all-time, behind only 2009's Sherlock Holmes and 2012's Les Misérables. Unbroken opened an impressive 4 percent ahead of the $15.01 million opening day take of 2012's Django Unchained. The film received an A- rating on CinemaScore, which suggests the film is going over significantly better with moviegoers than it has with critics.

Disney's Into the Woods opened in a very close second with an estimated $15.08 million (which included an an estimated $1.1 million from Christmas Eve shows). The opening day performance of the Rob Marshall directed musical was especially impressive given that the film opened in a relatively modest 2,440 locations. That gave Into the Woods a per-location average of $6,182 for the day. Without adjusting for ticket price inflation, Into the Woods claimed the fourth largest Christmas Day debut ever. Into the Woods opened 17 percent below the $18.11 million Christmas Day debut of Les Misérables and may prove to be less initially front-loaded than that film was due in part to being more family friendly. Into the Woods received a modest B rating on CinemaScore.

Although Warner's The Hobbit: The Battle of the Five Armies slid to third on Thursday with an estimated $13.14 million, the third and final chapter of Peter Jackson's The Hobbit trilogy was up a very healthy 118 percent over Wednesday. The sizable percentage increase of The Battle of the Five Armies strongly suggests that Christmas Day grosses in general may have been even more inflated than usual, which has been a growing trend in recent years. The Battle of the Five Armies was the week's top film with a seven-day take of $92.69 million and has grossed $127.10 million in nine days. That places it 9 percent ahead of the $116.94 million nine-day take of last year's The Desolation of Smaug and 7.5 percent behind the $137.39 million nine-day gross of 2012's An Unexpected JourneyThe Battle of the Five Armies is still likely to lead over the weekend given that its Christmas Day performance was within shouting distance of both Unbroken and Into the Woods.

Night at the Museum: Secret of the Tomb placed in fourth with an estimated $7.35 million. The third installment of the Ben Stiller led franchise from Fox was up a very strong 164 percent over Wednesday. After a slower than expected start over the weekend, Secret of the Tomb has held up quite nicely during the holiday aided midweek. Night at the Museum: Secret of the Tomb placed in second for the week with a seven-day start of $34.78 million.

Paramount's The Gambler rounded out Thursday's top five with an estimated $5.0 million opening day take. That represented a solid start for the modestly budgeted drama starring Mark Wahlberg, especially since the decision to initially release the film wide was fairly last minute. One potentially troubling early sign for The Gambler is its lackluster C+ rating on CinemaScore.

Annie rounded out its first week of release with an estimated sixth place take of $4.6 million. Sony's musical remake increased 127 percent over Wednesday. Annie held up well on Thursday, especially given the new direct competition from Into the Woods. Annie placed in third for the week with a seven-day start of $29.24 million.

The Weinstein Company's The Imitation Game had a very successful expansion on Christmas Day as the awards season hopeful placed in seventh with an estimated $3.08 million from 747 locations. The Imitation Game has grossed $6.70 million to date and looks to have a very lengthy box office run ahead of it.

Other estimated opening day performances on Christmas included $1.42 million for The Weinstein Company's Big Eyes from 1,307 locations, $1.04 million for Sony's much buzzed about The Interview from 331 locations, $322,000 for Paramount's Selma from 19 locations and a promising $240,000 for Warner's American Sniper from just 4 locations.

Daily Domestic Gross Mon, Sep. 23 2013

Wide (1000+)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Prisoners$1,658,359-66%3,260--$509$22,475,4121Warner Bros.
2Insidious: Chapter 2$669,340-75%3,155106$212$60,826,4182FilmDistrict
3The Family (2013)$548,577-67%3,0910$177$26,189,8212Relativity Media
4Lee Daniels' The Butler$343,971-66%2,931-308$117$106,685,2086Weinstein Company
5We're the Millers$336,140-67%3,003-235$112$138,400,7087Warner Bros. / New Line
6Riddick$317,310-68%3,022-95$105$37,482,2203Universal
7Battle of the Year$220,746-80%2,008--$110$4,823,9231Sony / Screen Gems
8Elysium$133,711-64%1,392-328$96$90,923,7417Sony / TriStar
9Planes$132,985-83%2,446-293$54$86,525,0147Disney
10Percy Jackson: Sea of Monsters$88,431-81%1,473-165$60$64,336,5137Fox
11Despicable Me 2$65,260-83%1,004-2$65$360,796,08012Universal
12One Direction: This Is Us$55,772-81%1,706-594$33$28,506,2984Sony / TriStar
13The Mortal Instruments: City of Bones$47,805-71%1,047-529$46$30,702,7065Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$328,006-83%97845$335$34,286,4194Lionsgate / Pantelion
2The Wizard of Oz 3D$311,347-71%318--$979$3,405,3451Warner Bros.
3The World's End$66,916-60%833-410$80$25,290,5585Focus
42 Guns$56,400-63%752-156$75$74,524,5458Universal
5Thanks for Sharing$49,190-62%269--$183$585,7811Roadside Attractions
6The Wolverine$35,179-70%462-78$76$130,920,0959Fox
7The Conjuring$35,078-62%561-115$63$136,660,15310Warner Bros. / New Line
8The Spectacular Now$31,278-66%571-199$55$6,433,4148A24
9The Grandmaster$24,533-64%473-232$52$6,321,0865Weinstein Company
10Salinger$20,236-58%138134$147$378,3433Weinstein Company
11Turbo$19,836-82%333-20$60$81,657,76510Fox / DreamWorks Animation
12The Heat$19,460-67%310-26$63$158,693,64013Fox
13In a World...$17,775-65%1440$123$2,424,0167Roadside Attractions
14You're Next$15,721-63%532-578$30$18,332,8565Lionsgate
15Getaway$15,169-68%515-863$29$10,421,1424Warner Bros.
16The Way, Way Back$14,189-69%324-97$44$21,182,75812Fox Searchlight
17Pacific Rim$13,420-72%202-52$66$101,466,83411Warner Bros.
18World War Z$12,642-74%203-77$62$202,148,78714Paramount
19Kick-Ass 2$10,050-63%201-142$50$28,761,7656Universal
20Jobs$8,626-68%152-87$57$16,061,2546Open Road
21Red 2$8,003-63%178-31$45$52,778,88010Lionsgate / Summit
22The Ultimate Life$7,939-62%184-228$43$1,269,2933High Top Releasing
23R.I.P.D.$6,040-77%151-13$40$33,598,45510Universal
24Now You See Me$5,708-71%133-38$43$117,704,60217Lionsgate / Summit
25Fruitvale Station$4,856-57%103-34$47$15,967,09311Weinstein Company
26Closed Circuit$3,622-60%105-308$34$5,736,9324Focus

Platform (1 — 99)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Enough Said$19,251-68%4--$4,813$305,7851Fox Searchlight
2Rush (2013)$18,149-63%5--$3,630$205,4381Universal
3Paranoia$6,192-54%8817$70$7,335,6236Relativity Media
4C.O.G.$2,573-65%20--$129$35,2501Screen Media / Focus World
5Populaire$2,158-71%205$108$108,4053Weinstein Company
6Haute Cuisine$1,952-58%3--$651$17,3391Weinstein Company
7Much Ado About Nothing (2013)$1,681-62%184$93$4,307,27016Roadside Attractions
8Unfinished Song$1,370-53%236$60$1,682,69414Weinstein Company
9Chennai Express$822-86%20-10$41$5,295,6757UTV Motion Pictures
10Passion$283-30%4-8$71$91,4694eOne Films US
11Satyagraha$266-80%9-26$30$737,0924UTV Motion Pictures
12I Spit on Your Grave 2$128-12%1--$128$5701Anchor Bay Films
13Jayne Mansfield's Car$119-70%6-5$20$14,3952Anchor Bay Films
14Savannah$99-75%4-2$25$36,8455Ketchup Entertainment
15Stories We Tell$56-25%51$11$1,597,06620Roadside Attractions