Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Tue, Sep. 24 2013

Wide (1000+)

#TitleTue, Sep. 24 2013LocationsAvg.TotalWks.Dist.
1Prisoners$2,177,31131%3,260--$668$24,652,7231Warner Bros.
2Insidious: Chapter 2$782,21417%3,155106$248$61,608,6322FilmDistrict
3The Family (2013)$741,00335%3,0910$240$26,930,8242Relativity Media
4Lee Daniels' The Butler$451,97731%2,931-308$154$107,137,1856Weinstein Company
5We're the Millers$438,42030%3,003-235$146$138,839,1287Warner Bros. / New Line
6Riddick$377,75019%3,022-95$125$37,859,9703Universal
7Battle of the Year$286,06430%2,008--$142$5,109,9871Sony / Screen Gems
8Elysium$165,46024%1,392-328$119$91,089,2017Sony / TriStar
9Planes$140,3856%2,446-293$57$86,665,3997Disney
10Percy Jackson: Sea of Monsters$93,3696%1,473-165$63$64,429,8827Fox
11Despicable Me 2$70,2808%1,004-2$70$360,866,36012Universal
12One Direction: This Is Us$63,88915%1,706-594$37$28,570,1874Sony / TriStar
13The Mortal Instruments: City of Bones$57,06719%1,047-529$55$30,759,7735Sony / Screen Gems

Limited (100 — 999)

#TitleTue, Sep. 24 2013LocationsAvg.TotalWks.Dist.
1Unstoppable: A Live Event with Kirk Cameron$2,000,000--700--$2,857$2,000,0000NCM Fathom Events
2Instructions Not Included$354,7268%97845$363$34,641,1454Lionsgate / Pantelion
3The Wizard of Oz 3D$350,83213%318--$1,103$3,756,1771Warner Bros.
4The World's End$77,56516%833-410$93$25,368,1235Focus
52 Guns$71,44027%752-156$95$74,595,9858Universal
6Thanks for Sharing$55,26212%269--$205$641,0431Roadside Attractions
7The Wolverine$44,27226%462-78$96$130,964,3679Fox
8The Conjuring$39,98814%561-115$71$136,700,14110Warner Bros. / New Line
9The Spectacular Now$37,80621%571-199$66$6,471,2218A24
10The Grandmaster$27,70213%473-232$59$6,348,7885Weinstein Company
11The Heat$26,14734%310-26$84$158,719,78713Fox
12Salinger$21,3536%138134$155$399,6963Weinstein Company
13In a World...$20,49615%1440$142$2,444,5127Roadside Attractions
14The Way, Way Back$19,92540%324-97$61$21,202,68312Fox Searchlight
15Turbo$19,558-1%333-20$59$81,677,32310Fox / DreamWorks Animation
16You're Next$17,98814%532-578$34$18,350,8445Lionsgate
17Getaway$17,44415%515-863$34$10,438,5864Warner Bros.
18Pacific Rim$16,00819%202-52$79$101,482,84211Warner Bros.
19World War Z$15,49123%203-77$76$202,164,27814Paramount
20Kick-Ass 2$13,06530%201-142$65$28,774,8306Universal
21Jobs$10,78225%152-87$71$16,072,0366Open Road
22The Ultimate Life$8,79811%184-228$48$1,278,0913High Top Releasing
23Red 2$8,77510%178-31$49$52,787,65510Lionsgate / Summit
24R.I.P.D.$7,55025%151-13$50$33,606,00510Universal
25Fruitvale Station$6,86741%103-34$67$15,973,96011Weinstein Company
26Now You See Me$6,74718%133-38$51$117,711,34917Lionsgate / Summit
27Closed Circuit$5,45851%105-308$52$5,742,3904Focus

Platform (1 — 99)

#TitleTue, Sep. 24 2013LocationsAvg.TotalWks.Dist.
1Enough Said$21,15210%4--$5,288$326,9371Fox Searchlight
2Rush (2013)$19,7429%5--$3,948$225,1801Universal
3Paranoia$7,99729%8817$91$7,343,6206Relativity Media
4C.O.G.$3,14922%20--$157$38,3991Screen Media / Focus World
5Populaire$2,75528%205$138$111,1603Weinstein Company
6Much Ado About Nothing (2013)$1,84510%184$103$4,309,11516Roadside Attractions
7Haute Cuisine$1,690-13%3--$563$19,0291Weinstein Company
8Unfinished Song$969-29%236$42$1,683,66314Weinstein Company
9Chennai Express$689-16%20-10$34$5,296,3647UTV Motion Pictures
10Passion$54793%4-8$137$92,0164eOne Films US
11Satyagraha$34028%9-26$38$737,4324UTV Motion Pictures
12Stories We Tell$270382%51$54$1,597,33620Roadside Attractions
13Jayne Mansfield's Car$15934%6-5$27$14,5542Anchor Bay Films
14Savannah$13839%4-2$35$36,9835Ketchup Entertainment
15I Spit on Your Grave 2$73-43%1--$73$6431Anchor Bay Films