Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Sep. 27 2013

Wide (1000+)

#TitleFri, Sep. 27 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$9,245,997--4,001--$2,311$9,245,9971Sony / Columbia
2Rush (2013)$3,709,65522943%2,2972292$1,615$3,970,5642Universal
3Prisoners$3,369,126136%3,29030$1,024$31,053,0582Warner Bros.
4Baggage Claim$3,297,613--2,027--$1,627$3,297,6131Fox Searchlight
5Don Jon$3,288,247--2,422--$1,358$3,288,2471Relativity Media
6Insidious: Chapter 2$2,071,786249%3,120-35$664$64,869,1813FilmDistrict
7The Family (2013)$1,090,748114%2,894-197$377$29,112,9183Relativity Media
8We're the Millers$841,155147%2,405-598$350$140,394,6078Warner Bros. / New Line
9Lee Daniels' The Butler$695,41697%2,062-869$337$108,559,4857Weinstein Company
10Battle of the Year$556,987218%2,0080$277$6,025,2792Sony / Screen Gems
11Riddick$438,50553%1,826-1196$240$38,888,0704Universal
12Percy Jackson: Sea of Monsters$192,139161%1,007-466$191$64,770,8908Fox
13Planes$172,23340%1,426-1020$121$87,094,3928Disney

Limited (100 — 999)

#TitleFri, Sep. 27 2013LocationsAvg.TotalWks.Dist.
1Metallica Through The Never$811,400--305--$2,660$811,4001Picturehouse
2Instructions Not Included$799,989198%948-30$844$35,987,4775Lionsgate / Pantelion
3Enough Said$582,6222813%227223$2,567$950,1012Fox Searchlight
4Despicable Me 2$190,755245%748-256$255$361,172,57513Universal
5Grown Ups 2$161,632--390132$414$131,574,87712Sony / Columbia
6Elysium$149,01920%562-830$265$91,498,0818Sony / TriStar
72 Guns$84,63050%403-349$210$74,801,0409Universal
8The Wizard of Oz 3D$82,837-78%305-13$272$4,606,6532Warner Bros.
9The Smurfs 2$80,053--353-243$227$69,745,0309Sony / Columbia
10The Wolverine$75,803116%329-133$230$131,110,97610Fox
11The Mortal Instruments: City of Bones$60,90225%329-718$185$30,916,1216Sony / Screen Gems
12The World's End$58,624-10%281-552$209$25,561,1966Focus
13The Conjuring$58,03266%338-223$172$136,828,79511Warner Bros. / New Line
14Turbo$56,276218%282-51$200$81,769,68811Fox / DreamWorks Animation
15The Heat$55,927150%251-59$223$158,821,45414Fox
16Thanks for Sharing$46,6666%251-18$186$785,2572Roadside Attractions
17This Is The End$37,913--205-322$185$101,278,37616Sony / Columbia
18The Spectacular Now$37,3275%142-429$263$6,579,1069A24
19One Direction: This Is Us$36,639-38%228-1478$161$28,714,3175Sony / TriStar
20In a World...$33,32968%121-23$275$2,517,9868Roadside Attractions
21The Grandmaster$29,13120%143-330$204$6,429,6576Weinstein Company
22Pacific Rim$28,86496%140-62$206$101,541,36712Warner Bros.
23The Way, Way Back$28,66484%158-166$181$21,262,66813Fox Searchlight
24World War Z$23,55784%160-43$147$202,214,28515Paramount
25Red 2$20,951141%110-68$190$52,825,82811Lionsgate / Summit
26Salinger$17,319-9%134-4$129$457,3114Weinstein Company
27You're Next$10,277-27%112-420$92$18,389,4916Lionsgate

Platform (1 — 99)

#TitleFri, Sep. 27 2013LocationsAvg.TotalWks.Dist.
1Jobs$8,635-3%84-68$103$16,098,6947Open Road
2Haute Cuisine$8,360291%1411$597$31,4632Weinstein Company
3Getaway$8,050-45%74-441$109$10,477,4335Warner Bros.
4Fruitvale Station$6,837-3%42-61$163$15,994,17512Weinstein Company
5Paranoia$6,6882%66-22$101$7,363,5637Relativity Media
6We Are What We Are (2013)$6,362--2--$3,181$6,3621eOne Films US
7The Ultimate Life$5,295-37%47-137$113$1,299,5104High Top Releasing
8Populaire$3,82022%244$159$120,9234Weinstein Company
9Unfinished Song$3,14752%19-4$166$1,690,87615Weinstein Company
10Chennai Express$2,340102%9-11$260$5,300,6818UTV Motion Pictures
11The Wicker Man: The Final Cut$1,803--1--$1,803$1,8031Rialto Pictures
12C.O.G.$1,528-49%9-11$170$45,7812Screen Media / Focus World
13Much Ado About Nothing (2013)$1,5153%8-10$189$4,316,29817Roadside Attractions
14Antoine and Antoinette (2013 re-issue)$1,27346%1--$1,273$2,8001Rialto Pictures
15Morning$1,174--4--$294$1,1741Anchor Bay Films
16Hotel Normandy$401--1--$401$4011Rialto Premieres
17Satyagraha$166-39%2-7$83$738,0425UTV Motion Pictures
18Stories We Tell$130189%4-1$33$1,597,79721Roadside Attractions