Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Oct. 1 2013

Wide (1000+)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$1,532,08514%4,001--$383$36,896,8131Sony / Columbia
2Prisoners$1,122,03232%3,29030$341$40,523,3372Warner Bros.
3Rush (2013)$1,045,13530%2,2972292$455$12,124,9142Universal
4Don Jon$970,45223%2,422--$401$10,436,1321Relativity Media
5Baggage Claim$617,46013%2,027--$305$10,193,0891Fox Searchlight
6Insidious: Chapter 2$444,92421%3,120-35$143$70,161,1893FilmDistrict
7The Family (2013)$410,46836%2,894-197$142$32,466,8183Relativity Media
8Lee Daniels' The Butler$264,11128%2,062-869$128$110,736,5077Weinstein Company
9We're the Millers$261,19620%2,405-598$109$142,840,3338Warner Bros. / New Line
10Riddick$173,47019%1,826-1196$95$40,376,2604Universal
11Battle of the Year$148,92437%2,0080$74$7,749,6002Sony / Screen Gems
12Percy Jackson: Sea of Monsters$51,64916%1,007-466$51$65,476,4528Fox
13Planes$47,638-8%1,426-1020$33$87,781,0138Disney

Limited (100 — 999)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$232,35016%948-30$245$39,085,4695Lionsgate / Pantelion
2Enough Said$205,51621%227223$905$2,841,9062Fox Searchlight
3Metallica Through The Never$115,6097%305--$379$1,800,0781Picturehouse
4Elysium$57,81323%562-830$103$91,955,8068Sony / TriStar
5Despicable Me 2$48,6208%748-256$65$361,868,21513Universal
6The Wizard of Oz 3D$38,126-4%305-13$125$5,158,9422Warner Bros.
72 Guns$36,18038%403-349$90$75,064,9309Universal
8The Wolverine$28,70717%329-133$87$131,357,83310Fox
9The World's End$23,34322%281-552$83$25,737,0836Focus
10Thanks for Sharing$19,60413%251-18$78$935,4022Roadside Attractions
11The Heat$19,08435%251-59$76$158,981,85014Fox
12The Conjuring$18,80710%338-223$56$137,007,89611Warner Bros. / New Line
13In a World...$13,66632%121-23$113$2,621,3828Roadside Attractions
14Turbo$13,0915%282-51$46$81,989,02311Fox / DreamWorks Animation
15Pacific Rim$11,30827%140-62$81$101,644,81412Warner Bros.
16The Spectacular Now$10,90820%142-429$77$6,676,9899A24
17Salinger$8,851-2%134-4$66$522,4174Weinstein Company
18The Grandmaster$8,5049%143-330$59$6,521,9246Weinstein Company
19World War Z$7,87023%160-43$49$202,293,13415Paramount
20Red 2$7,45648%110-68$68$52,881,78411Lionsgate / Summit
21The Way, Way Back$7,0746%158-166$45$21,338,43213Fox Searchlight
22You're Next$2,69117%112-420$24$18,414,9506Lionsgate

Platform (1 — 99)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$4,65844%1411$333$63,2052Weinstein Company
2The Ultimate Life$4,635155%47-137$99$1,317,6884High Top Releasing
3Fruitvale Station$4,02427%42-61$96$16,018,79312Weinstein Company
4Jobs$3,78229%84-68$45$16,124,1577Open Road
5Paranoia$3,37443%66-22$51$7,381,7687Relativity Media
6Getaway$1,985-5%74-441$27$10,498,5715Warner Bros.
7Populaire$1,6122%244$67$133,2864Weinstein Company
8Unfinished Song$1,254-24%19-4$66$1,700,20615Weinstein Company
9The Wicker Man: The Final Cut$1,10760%1--$1,107$7,2921Rialto Pictures
10Much Ado About Nothing (2013)$1,09880%8-10$137$4,320,95117Roadside Attractions
11Antoine and Antoinette (2013 re-issue)$85789%1--$857$6,9841Rialto Pictures
12We Are What We Are (2013)$815-18%2--$408$15,5361eOne Films US
13Chennai Express$597131%9-11$66$5,307,5858UTV Motion Pictures
14C.O.G.$41824%9-11$46$50,4472Screen Media / Focus World
15Morning$356106%4--$89$3,4051Anchor Bay Films
16Hotel Normandy$28722%1--$287$3,0751Rialto Premieres