Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Oct. 1 2013

Wide (1000+)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$1,532,08514%4,001--$383$36,896,8131Sony / Columbia
2Prisoners$1,122,03232%3,29030$341$40,523,3372Warner Bros.
3Rush (2013)$1,045,13530%2,2972292$455$12,124,9142Universal
4Don Jon$970,45223%2,422--$401$10,436,1321Relativity Media
5Baggage Claim$617,46013%2,027--$305$10,193,0891Fox Searchlight
6Insidious: Chapter 2$444,92421%3,120-35$143$70,161,1893FilmDistrict
7The Family (2013)$410,46836%2,894-197$142$32,466,8183Relativity Media
8Lee Daniels' The Butler$264,11128%2,062-869$128$110,736,5077Weinstein Company
9We're the Millers$261,19620%2,405-598$109$142,840,3338Warner Bros. / New Line
10Riddick$173,47019%1,826-1196$95$40,376,2604Universal
11Battle of the Year$148,92437%2,0080$74$7,749,6002Sony / Screen Gems
12Percy Jackson: Sea of Monsters$51,64916%1,007-466$51$65,476,4528Fox
13Planes$47,638-8%1,426-1020$33$87,781,0138Disney

Limited (100 — 999)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$232,35016%948-30$245$39,085,4695Lionsgate / Pantelion
2Enough Said$205,51621%227223$905$2,841,9062Fox Searchlight
3Metallica Through The Never$115,6097%305--$379$1,800,0781Picturehouse
4Elysium$57,81323%562-830$103$91,955,8068Sony / TriStar
5Despicable Me 2$48,6208%748-256$65$361,868,21513Universal
6The Wizard of Oz 3D$38,126-4%305-13$125$5,158,9422Warner Bros.
72 Guns$36,18038%403-349$90$75,064,9309Universal
8The Wolverine$28,70717%329-133$87$131,357,83310Fox
9The World's End$23,34322%281-552$83$25,737,0836Focus
10Thanks for Sharing$19,60413%251-18$78$935,4022Roadside Attractions
11The Heat$19,08435%251-59$76$158,981,85014Fox
12The Conjuring$18,80710%338-223$56$137,007,89611Warner Bros. / New Line
13In a World...$13,66632%121-23$113$2,621,3828Roadside Attractions
14Turbo$13,0915%282-51$46$81,989,02311Fox / DreamWorks Animation
15Pacific Rim$11,30827%140-62$81$101,644,81412Warner Bros.
16The Spectacular Now$10,90820%142-429$77$6,676,9899A24
17Salinger$8,851-2%134-4$66$522,4174Weinstein Company
18The Grandmaster$8,5049%143-330$59$6,521,9246Weinstein Company
19World War Z$7,87023%160-43$49$202,293,13415Paramount
20Red 2$7,45648%110-68$68$52,881,78411Lionsgate / Summit
21The Way, Way Back$7,0746%158-166$45$21,338,43213Fox Searchlight
22You're Next$2,69117%112-420$24$18,414,9506Lionsgate

Platform (1 — 99)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$4,65844%1411$333$63,2052Weinstein Company
2The Ultimate Life$4,635155%47-137$99$1,317,6884High Top Releasing
3Fruitvale Station$4,02427%42-61$96$16,018,79312Weinstein Company
4Jobs$3,78229%84-68$45$16,124,1577Open Road
5Paranoia$3,37443%66-22$51$7,381,7687Relativity Media
6Getaway$1,985-5%74-441$27$10,498,5715Warner Bros.
7Populaire$1,6122%244$67$133,2864Weinstein Company
8Unfinished Song$1,254-24%19-4$66$1,700,20615Weinstein Company
9The Wicker Man: The Final Cut$1,10760%1--$1,107$7,2921Rialto Pictures
10Much Ado About Nothing (2013)$1,09880%8-10$137$4,320,95117Roadside Attractions
11Antoine and Antoinette (2013 re-issue)$85789%1--$857$6,9841Rialto Pictures
12We Are What We Are (2013)$815-18%2--$408$15,5361eOne Films US
13Chennai Express$597131%9-11$66$5,307,5858UTV Motion Pictures
14C.O.G.$41824%9-11$46$50,4472Screen Media / Focus World
15Morning$356106%4--$89$3,4051Anchor Bay Films
16Hotel Normandy$28722%1--$287$3,0751Rialto Premieres